Importance of organizational marketing
Synopsis abstract : «Introduction. Key questions and constructs. Two levels of marketing. Strategic marketing . Operational marketing . Four P's. Product. Pricing. Promotion. Placement (or distribution). Marketing: New...»
Importance of patterns for managing companies, study of the product life cycle
Synopsis abstract : «Introduction. The use of models in strategic management. Definition of a model. What is strategic management?. Challenge for senior executives. Influence of models for senior executive's decision-making. Description of the Product Life...»
An assessment of the importance of cultural diversity within global organizations
Synopsis abstract : «Introduction. Definitions of culture. Cultural similarities. Cultural diversities. Measurement of culture. What is Power distance. Individualism vs collectivism. Masculinity vs femininity. Empirical evidence for cultural diversity. Economic benefits...»
Knowledge management in organizations
Synopsis abstract : «An introduction to knowledge management. The need for knowledge management. History. Strategies . Push strategy. Pull strategy. Approaches and methods. Techno-centric approach. Organizational approach. Ecological approach. Barriers. Cultural...»
Marketing techniques in the energy Industry
Synopsis abstract : «Abstract.. Introduction.. Purpose of the report.. Limitations.. Scope of the report.. Critical analysis of energy industry marketing.. Implications of the micro environment.. Implications of the macro environment.. The Shell Oil...»
A study on the Indian railways
Synopsis abstract : «Introduction. Meaning and definition of marketing management. Understanding the customer and customer satisfaction. Meaning of railway. Communication revolution. The first railways station in the world. History of railways in India. Development of...»
Strategic decision making and its importance in the corporate world
Synopsis abstract : «Introduction.. Strategy according to Michael Porter.. Levels of strategy in an organization.. Corporate level strategies.. Business level strategies.. Operational strategies.. Strategic management.. Strategic position.. Strategic...»
The importance of total quality management
Synopsis abstract : «Introduction. Introducing TQM into a business. Concept of TQM. Understanding TQM. The eight elements of TQM. A simplified TQM diagnostic model. Improving financial services through TQM: A case study. Strategies to succeed in business with TQM. Basic...»
Global marketing Basis
Synopsis abstract : «Introduction to global marketing.. The marketing mix, value chain, competitive advantage and focus.. Global marketing strategy.. Driving and restraining forces.. The global economic environment.. The global trade environment.. Preferential trade...»
A comparative study of Malaysian Airlines
Synopsis abstract : «Introduction. Market . Philip Kotler . Importance of marketing . International marketing v/s domestic marketing. Industry profile. History of aeroplane. The Wright brothers aeroplane . Airliners of the1920's. History of the airline in...»
Our guarantee :
