Importance of branding for an organization
Summary :
Table of Contents
- Introduction
- Concept of branding
- The journey of branding
- Strategic relevance of branding
- Selective of the brand name
- Current branding scenario
- Social organizations
- Countries
- Challenges in 21st century
- Brand equity
- Conclusion
Abstract
The word "brand" owes its origin to the Norwegian word "brandr" which means to burn. branding has become an important part of all business organizations. Brand building is a conscious customer-satisfaction orientation process. It calls for innovative thoughts and continuous efforts. A brand is expected to convey meaning in the following ways:
a) Attitudes, b) Benefits c) Values, d) Culture and e) personality of user. A good brand name should basically possess qualities of distinctness. Generally a good brand should be: Short, simple and easy to pronounce and easy to recognize and remember
Pleasing when pronounced
Not offensive, obscene or negative
Adaptable to packaging, labeling requirements and to any advertising medium and Contemporary
a) Attitudes, b) Benefits c) Values, d) Culture and e) personality of user. A good brand name should basically possess qualities of distinctness. Generally a good brand should be: Short, simple and easy to pronounce and easy to recognize and remember
Pleasing when pronounced
Not offensive, obscene or negative
Adaptable to packaging, labeling requirements and to any advertising medium and Contemporary
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About the author :
Vijay P.
Director of Shri HDG MBA College
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