In the magic land of CRM in bank management: Needs and strategies for sublime customer satisfaction

Type :

Term papers

Pages :

8 pages

Format :

.doc

Published date :

09/04/2009

$ 16.95 Add to cart

Summary :

 
 

Table of Contents In the magic land of CRM in bank management: Needs and strategies for sublime customer satisfaction Table of Contents

 
  1. Introduction
  2. Resurgence of CRM initiatives
  3. Reforms in the financial sector
  4. Services provided by software manufacturers
  5. Technology components assisting CRM
  6. Exploring visual communication
  7. Use of CRM consultants
    1. Technology and strategic consulting
  8. Conclusion
  9. References

Abstract

Irrespective of whether it is a public sector bank or a private sector bank; a regional rural bank or a foreign bank all banks commonly store details of tens of thousands of customers and prospects - both in a corporate database and in discrete documents on the desktops of individual bank staff. Retrieving customer data to support targeted marketing activities in this environment has traditionally involved sorting hard copy by hand, which is time-consuming, inaccurate, and increasingly cost-prohibitive. Hence the banks devise software, which would mitigate this task of customer relationship management solution, to take full advantage of their valuable customer data. It also provides a way to quantify a campaign's success and aids in planning future marketing strategies, better work flow tracking and management, considerable increase in the speed of the marketing campaign planning process, greater cost efficiency with improved ROI, easy monitoring of multiple marketing campaigns and improved workflow management.

Latest in the category : Business strategy

1
 
K-Swiss Inc: Case study

Case study  |  11/01/2009   |  en  |  .doc  |  7 pages

2
 
Case study: Restructuring Exide

Case study  |  10/31/2009   |  en  |  .doc  |  8 pages

3
 
The BMW group - Surviving the bust

Term papers  |  10/30/2009   |  en  |  .doc  |  10 pages

4
 
Apple Inc: Building a corporation the Apple's way

Term papers  |  10/30/2009   |  en  |  .doc  |  16 pages

5
 
Determination of hire charges on mobile equipment of MSG (mechanical) for external business at Tata steel

Research papers  |  10/29/2009   |  en  |  .doc  |  45 pages

Most downloaded in the last 30 days : Business strategy

1
 
Telepizza

Case study  |  01/16/2009   |  en  |  .doc  |  3 pages

2
 
Starbucks France: SWOT analysis

Term papers  |  05/17/2009   |  en  |  .doc  |  3 pages

3
 
Lockheed Martin Corporation: Strategic analysis

Case study  |  06/04/2009   |  en  |  .doc  |  23 pages

4
 
Total Quality Management and Toyota

Case study  |  10/23/2007   |  en  |  .doc  |  3 pages

5
 
DuPont Auto Refinishes India Pvt Ltd

Research papers  |  08/28/2009   |  en  |  .doc  |  23 pages

From the same author : Business strategy

1
 
A study of LCD displays

Theses  |  07/08/2009   |  en  |  .doc  |  36 pages

2
 
A study of home security system

Term papers  |  07/08/2009   |  en  |  .doc  |  27 pages

3
 
A study of global position system (GPS) receivers

Research papers  |  07/07/2009   |  en  |  .doc  |  80 pages

4
 
A study of tele-operated intelligent mobile robots

Theses  |  07/07/2009   |  en  |  .doc  |  30 pages

5
 
How to control a Dish antenna from a remote area

Term papers  |  07/07/2009   |  en  |  .doc  |  25 pages

Change Currency

Content partner :

pencil image Acepublisher.com is a pioneer in validating and publishing top quality content.
Level :Expert

From the same author :

The French energy market

Term papers  |  09/30/2009  |  us  |  .doc  |  8 pages

Delocalization: Advantages, inconveniences and consequences

Term papers  |  09/29/2009  |  us  |  .doc  |  10 pages

Strategic management in an organization

Term papers  |  09/29/2009  |  us  |  .doc  |  14 pages