Increased market awareness to promote a new business plan – Steelroads Inc
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8 word format
document in English
marketing
presentation
published 21/11/2008
review : Completed
level : Advanced
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Summary
The overall marketing plan of Steelroads is to create market awareness and show that we are the “one stop shop” for various freight-shipping needs. We intend to do this by direct marketing, promotional events, telemarketing and word of mouth advertising. Steelroads has been on line for a few months but has yet to receive a large influx of customers as well as very few trial orders. They have started creating brochures, calendars and bookmarks but have not devised a strategy to promote them selves. We as a group are trying to implement a plan that will use a strategy similar to the dynamic branding strategy we learned about in class. Steelroads is a freight carrier and that will be our inner circle or inner position. Where we are leading Steelroads is to be the one stop freight carrier resource of the future. We will be the virtual “e-train” for freight shippers. This is the first time any of the large freight carriers has put together a service that allows customers to make their full transportation arrangements on line with multiple companies and then to be able to track their shipment as it goes out. Steelroads also intends to incorporate airfreight as well as freight by ship. If we can get the word out about our web site and our services, things should roll forward with lots of new business.
Table of Contents
- Marketing plan and objectives.
- Competitive analysis.
- Environmental influences.
- Market segment.
- Target market.
- Market position.
- Customer behavior analysis.
- Communication process.
- Marketing communications strategy.
- Integrate and implement marketing strategies.
- Monitor, evaluate and control marketing program.
- Summation.
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