Indian advertising: Perpetuating systems of gender, class and color
Summary :
Table of Contents
- Introduction.
- India's print media industry.
- India: Sold on more things then ever before.
- Advertisements placed intravenously throughout the content of magazines.
- The power of advertising and mass media.
- Conclusion.
- Bibliography.
Abstract
advertising despite acting as a representation of a modern society which has the potential to erase social difference with is democratic spirit actually perpetuates hierarchies of gender, class and complexion. This paper will explore the growing bourgeois class and its ushering in of a huge advertising industry. It will portray through print and television examples how advertisements perpetuate classic gender roles, class differences, and beauty norms. It will finally examine the trickle down effect to lower class audiences and the responsibility advertising and mass media holds.
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