Innovations in the restaurant business
Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. An overview of service marketing. Concept. Positioning and differentiation. Summary. Branding of restaurants. Issues of branding services. A comprehensive study. Brand research and...»
The strategy of MC Donald's
Synopsis abstract : «Introduction.. History.. McDonald's fucntioning.. The franchise system.. Standadization in view of local arkets.. A strategy of low price and volume.. McDonald's development strategy.. Marketing at McDonald's.. Target.. Goal: Children.. Brand...»
Five strategy innovations to redefine the debate surrounding baseline national health coverage in the United States
Synopsis abstract : «Introduction.. Efforts made towards baseline access to healthcare.. Creation of a social movement.. The opportunity to change the tone surrounding healthcare reform.. Political organizations.. The language of the opposition.. The first step towards...»
International management: McDonald's
Synopsis abstract : «Introduction . McDonald: Company presentation. History . Corporate overview . McDonald's PEST analysis . McDonald's SWOT analysis. McDonald's international management . The franchises . The hierarchy . How McDonald adapts itself to the different...»
Determining the efficacy of training programs by establishing an appropriate evaluation procedure at hotels
Synopsis abstract : «Introduction. What is Human Resource (HR)?. What is Human Resource Development?. The features of Human Resource Management. What is Human Resource Planning?. Types of training methods. Evaluation of training. Training evaluation...»
Basic concepts involved in planning the set up of a hotel
Synopsis abstract : «Introduction. Origin of hotel industry. Hotel: The concept. Tourism. Tourists. Type of tourist. Tourism infrastructure . Components of tourism. Types of accomodation. Role of hotel in tourism. High spending category of tourists. Importance of hotel...»
The French wine market and international competition
Synopsis abstract : «Introduction.. Panorama of the worldwide wine market at the beginning of 2005.. The potential of wine production on a worldwide scale.. Global wine production.. The global wine consumption.. International exchanges.. Focus on the French wine...»
The corporate culture
Synopsis abstract : «Problems.. Summary.. Introduction.. The definition and identification of the corporate culture.. The elements of the corporate culture.. The role of the corporate culture.. The impact and the results of a corporate culture.. The SWOT analysis of the...»
Experimental marketing: Building customer associations
Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»
Entrepreneurship and the Indian retail industry
Synopsis abstract : «Introduction. Retail in India. Demographics and consumer behavior. Urbanization of population. Factors leading to a consumption boom. Entry strategies for the Indian retail market. Entry channels. Equity investment. Key challenges in the Indian...»
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