Integrated marketing communications

Business & market   |   Marketing   |   Presentation   |   01/13/2009   |   .ppt   |   25 slides
Document abstract : «Integrated Marketing Communication (IMC): Definition, benefits, 4 E's and 4 C's of the a company integrates and coordinates its many communications channels to ...»

Synopsis abstract : «Definition of marketing communication.. Integrated Marketing Communication (IMC): Definition, benefits, 4 E's and 4 C's of the IMC.. The IMC process model.. The IMC planning model.. The IMC mix model.. Case: Skoda.....»

Direct Marketing and McDonald's use of Direct-Mailing

Business & market   |   Marketing   |   Case study   |   01/21/2006   |   .doc   |   9 pages
Document abstract : « Direct Mail as part of Integrated Marketing Communications (IMC): Direct mail can be a very effective method of advertising to enhance the effectiveness of ...»

Synopsis abstract : «Introduction (direct mail). Effects of technological advances. Legal precedence. Economic impact. Typical users of direct mail. Direct mail as part of Integrated Marketing Communications (IMC). Closing the sale. Exposure. Pros and cons of...»

Effective Advertising

Business & market   |   Marketing   |   Presentation   |   11/03/2006   |   .doc   |   12 pages
Document abstract : « Examining of financial capability is conducted to decide on budget of the advertising company (MKT 364: Integrated Marketing Communications, 2006, lecture 5, p ...»

Synopsis abstract : «Introduction. Key factors of advertising effectiveness. Models overview. Advertising plan. Differences between B-2-C and B-2-B advertising. Actimel: Components of effective advertising. Executive summary. Bibliography....»

Advertisement and sales promotion with reference to Leo Labs IT Solutions Pvt. Ltd.

Business & market   |   Marketing   |   Indian project   |   03/05/2009   |   .doc   |   35 pages
Document abstract : « the ways in which the company deploy their sales force, manage traditional customer relationships and build an integrated marketing and communications plan, we ...»

Synopsis abstract : «Company profile.. Theoretical perspective.. Marketing research on new product development.. Objective and scope.. Research methodology.. Limitations.. Analysis and interpretatio...»

Victoria's secret

Business & market   |   Marketing   |   Term papers   |   05/07/2009   |   .doc   |   5 pages
Document abstract : « How effectively have they mixed and matched the marketing communications? How explicitly have they integrated their communication program? ...»

Synopsis abstract : «Introduction. Marketing communications materials. Media and a special goal. Attract new consumers. Inform about a new product, a new collection or an event. Emphasize the brand. Secure the loyalty of the consumers. Integration of Victoria's Secret's...»

Marketing communication: Nescafe

Business & market   |   Marketing   |   Presentation   |   01/21/2009   |   .doc   |   8 pages
Document abstract : « Communications par Patrick De Pelsmacker, Maggie Geuens, et Joeri van den Bergh (Broche - 8 decembre 2006) Integrated Marketing Communications in Advertising ...»

Synopsis abstract : «Executive summary.. Introduction.. Nescafe history.. A situation analysis.. Competitiors.. Promotional objectives.. Life stage marketing.. A brand for life.. Target groups.. The main message.. Main objectives.. Marketing communication...»

E-Leclerc in China: Fictive case

Business & market   |   Marketing   |   Presentation   |   01/20/2009   |   .doc   |   13 pages
Document abstract : « Brand Strategies A / Core strategy B / Product / service feature strategies VI / Supporting Marketing Programs A / Integrated Marketing Communications plan B ...»

Synopsis abstract : «Executive summary.. Situation analysis.. Situation analysis: Category factors (Porter's 5 Forces Model).. Situation analysis: Environmental factors.. Current marketing strategy.. Product features matrix.. Benchmark of product features...»

Creating a marketing communication campaign for the entertainment industry

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   6 pages
Document abstract : « Direct and Interactive Marketing, Oxford University Press, published in 2001 2/ PR Smith and John Taylor, Marketing Communications: an integrated approach 4th ...»

Synopsis abstract : «Introduction.. Market introduction.. Target customers.. Communication message.. Communication objectives.. Communication strategy.. Time of operations.. Operational costs.. Controls.. Bibliography.....»

Consumer empowerment

Business & market   |   Marketing   |   Term papers   |   01/13/2009   |   .doc   |   6 pages
Document abstract : « Marketing strategies should then ensure an integrated marketing communications to ensure either they will repurchase by mailing or pop up internet. ...»

Synopsis abstract : «Introduction.. Concept of consumer empowerment.. More than an customer King.. The Hawthorne effect.. Factors influencing the growth of consumer empowerment.. Impact of technological development.. Global economy.. Shift in consumption.. Effects of...»

Internet & direct marketing

Business & market   |   Marketing   |   Market study   |   01/12/2009   |   .doc   |   8 pages
Document abstract : « way for a company to promote its products or to build integrated brand image Sargeant, Douglas C.West.2001 P11, P19, P141, P178 Marketing communications PR Smith ...»

Synopsis abstract : «Executive summary.. Principles of direct and database marketing: The new way of doing marketing.. Principles of direct marketing.. The database marketing.. Focusing on Internet marketing.. Benefits of direct marketing.. Limits of direct...»

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