Integrated marketing communications
Synopsis abstract : «Definition of marketing communication.. Integrated Marketing Communication (IMC): Definition, benefits, 4 E's and 4 C's of the IMC.. The IMC process model.. The IMC planning model.. The IMC mix model.. Case: Skoda.....»
Direct Marketing and McDonald's use of Direct-Mailing
Synopsis abstract : «Introduction (direct mail). Effects of technological advances. Legal precedence. Economic impact. Typical users of direct mail. Direct mail as part of Integrated Marketing Communications (IMC). Closing the sale. Exposure. Pros and cons of...»
Effective Advertising
Synopsis abstract : «Introduction. Key factors of advertising effectiveness. Models overview. Advertising plan. Differences between B-2-C and B-2-B advertising. Actimel: Components of effective advertising. Executive summary. Bibliography....»
Advertisement and sales promotion with reference to Leo Labs IT Solutions Pvt. Ltd.
Synopsis abstract : «Company profile.. Theoretical perspective.. Marketing research on new product development.. Objective and scope.. Research methodology.. Limitations.. Analysis and interpretatio...»
Victoria's secret
Synopsis abstract : «Introduction. Marketing communications materials. Media and a special goal. Attract new consumers. Inform about a new product, a new collection or an event. Emphasize the brand. Secure the loyalty of the consumers. Integration of Victoria's Secret's...»
Marketing communication: Nescafe
Synopsis abstract : «Executive summary.. Introduction.. Nescafe history.. A situation analysis.. Competitiors.. Promotional objectives.. Life stage marketing.. A brand for life.. Target groups.. The main message.. Main objectives.. Marketing communication...»
E-Leclerc in China: Fictive case
Synopsis abstract : «Executive summary.. Situation analysis.. Situation analysis: Category factors (Porter's 5 Forces Model).. Situation analysis: Environmental factors.. Current marketing strategy.. Product features matrix.. Benchmark of product features...»
Creating a marketing communication campaign for the entertainment industry
Synopsis abstract : «Introduction.. Market introduction.. Target customers.. Communication message.. Communication objectives.. Communication strategy.. Time of operations.. Operational costs.. Controls.. Bibliography.....»
Consumer empowerment
Synopsis abstract : «Introduction.. Concept of consumer empowerment.. More than an customer King.. The Hawthorne effect.. Factors influencing the growth of consumer empowerment.. Impact of technological development.. Global economy.. Shift in consumption.. Effects of...»
Internet & direct marketing
Synopsis abstract : «Executive summary.. Principles of direct and database marketing: The new way of doing marketing.. Principles of direct marketing.. The database marketing.. Focusing on Internet marketing.. Benefits of direct marketing.. Limits of direct...»
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