The impact of advertisement on the buying behavior with reference to the consumer durables
Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»
Customer relationship marketing
Synopsis abstract : «Introduction. CRM in retail banking. Focusing on organic growth. Seeking out and better serving emerging customer segments. Creating deep business insight into customer preferences. Responding to intensifying competition through revitalized...»
Marketing of high technology products
Synopsis abstract : «Introduction. Characteristics of technology marketing. Characteristics of the technology as the transfer subject. Uncertainty. Ingenuity. Innovativeness. Reduced development period and short life cycle. Complexity. Characteristics of technology...»
An overview of Kinetic Engineering Ltd & the Indian two wheeler industry
Synopsis abstract : «Introduction and automobile history. Invention. Origin of motor-scooters. Initial hits. Did you know. Major players in the two wheeler segment. Bajaj. TVS. Hero Motors. Hero Honda. Royal Enfield. Market share. Company profile. Key milestones in the...»
Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola
Synopsis abstract : «Introduction. Nokia. Sony Ericsson. Motorola. Samsung. LG Electronics. Company profiles. Multiple ways to customize. Nokia Asia Pacific ( India). Sony Ericsson. Motorola. Commercial, Government and Industrial Solutions Sector (CGISS). Global...»
Service marketing in multiplex
Synopsis abstract : «Executive summary. Introduction. Industry analysis. Indian entertainment industry. Indian film industry. Growth drivers. Key players. Services marketing concepts as applied in multiplex. 7 Ps of services marketing. Service profit chain. Service...»
An overview of experiential marketing
Synopsis abstract : «Introduction. Experience and the customer. The experience in marketing. The competitor. Changing lifestyles. Brands as experiences. Sensory experience. Virtual experience. Destination experience. Implications. The strategic experiential...»
A study on customer relationship management
Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's. Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and...»
Customer Relationship Management (CRM) as a challenge of global competitiveness of the Indian Industry: Life Insurance Corporation of India (LIC)
Synopsis abstract : «Introduction. Elements of CRM. Customer. Product. Service. Database. Quality. Value. Importance of CRM in insurance industry. CRM - organization set-up. CRM at zonal office. CRM at divisional office. CRM at branch office. CRM - Organizational...»
Study of rural marketing in the present scenario in India
Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer [e] urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»
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