The impact of advertisement on the buying behavior with reference to the consumer durables

Business & market   |   Marketing   |   Theses   |   03/21/2009   |   .doc   |   47 pages
Document abstract : « interests this is the integrated marketing need to electronics and information and communications product with overseas subsidiaries and marketing units around ...»

Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»

Customer relationship marketing

Business & market   |   Marketing   |   Term papers   |   08/28/2009   |   .doc   |   10 pages
Document abstract : « more targeted product communications and bundled 29 Solutions o Integrated Analytic Intelligence Deployment- Incorporating the marketing automation component in ...»

Synopsis abstract : «Introduction. CRM in retail banking. Focusing on organic growth. Seeking out and better serving emerging customer segments. Creating deep business insight into customer preferences. Responding to intensifying competition through revitalized...»

Marketing of high technology products

Business & market   |   Marketing   |   Research papers   |   08/28/2009   |   .doc   |   32 pages
Document abstract : « However, too frequent communications can heart perceptions of nature of communication between marketing and R&D engineering goals are integrated with marketing ...»

Synopsis abstract : «Introduction. Characteristics of technology marketing. Characteristics of the technology as the transfer subject. Uncertainty. Ingenuity. Innovativeness. Reduced development period and short life cycle. Complexity. Characteristics of technology...»

An overview of Kinetic Engineering Ltd & the Indian two wheeler industry

Business & market   |   Business strategy   |   Indian project   |   08/25/2009   |   .doc   |   28 pages
Document abstract : « 1996 Kinetic group takes over Integrated Kinetic Fincap 1998 Kinetic Communications Limited set up in Korea, for manufacturing trading and marketing of Color ...»

Synopsis abstract : «Introduction and automobile history. Invention. Origin of motor-scooters. Initial hits. Did you know. Major players in the two wheeler segment. Bajaj. TVS. Hero Motors. Hero Honda. Royal Enfield. Market share. Company profile. Key milestones in the...»

Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola

Business & market   |   Marketing   |   Theses   |   05/26/2009   |   .doc   |   23 pages
Document abstract : « Motorola also provides integrated electronics for the powertrain Head of Sales & Marketing - Jan Wäreby Sony Ericsson Mobile Communications AB Board of ...»

Synopsis abstract : «Introduction. Nokia. Sony Ericsson. Motorola. Samsung. LG Electronics. Company profiles. Multiple ways to customize. Nokia Asia Pacific ( India). Sony Ericsson. Motorola. Commercial, Government and Industrial Solutions Sector (CGISS). Global...»

Service marketing in multiplex

Business & market   |   Marketing   |   Indian project   |   08/28/2009   |   .doc   |   110 pages
Document abstract : « This coupled with emphasis on marketing and promotions, implementation of and acquisition of majority controlling stake in Synergy Communications, a leading ...»

Synopsis abstract : «Executive summary. Introduction. Industry analysis. Indian entertainment industry. Indian film industry. Growth drivers. Key players. Services marketing concepts as applied in multiplex. 7 Ps of services marketing. Service profit chain. Service...»

An overview of experiential marketing

Business & market   |   Marketing   |   Term papers   |   10/28/2009   |   .doc   |   6 pages
Document abstract : « companies need to ensure an integrated customer experience that is delivered through communications, products, service and sound in their marketing messages. ...»

Synopsis abstract : «Introduction. Experience and the customer. The experience in marketing. The competitor. Changing lifestyles. Brands as experiences. Sensory experience. Virtual experience. Destination experience. Implications. The strategic experiential...»

A study on customer relationship management

Business & market   |   Business strategy   |   Research papers   |   04/02/2009   |   .doc   |   58 pages
Document abstract : « with a customer via e-mail communications) and are more successful than traditional direct marketing at a modules are implemented as an integrated, open part ...»

Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's. Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and...»

Customer Relationship Management (CRM) as a challenge of global competitiveness of the Indian Industry: Life Insurance Corporation of India (LIC)

Business & market   |   Management   |   Indian project   |   09/21/2009   |   .doc   |   11 pages
Document abstract : « has established a unique training program on customer communications. of the policy holder in marketing research and and policy bonds with integrated data base ...»

Synopsis abstract : «Introduction. Elements of CRM. Customer. Product. Service. Database. Quality. Value. Importance of CRM in insurance industry. CRM - organization set-up. CRM at zonal office. CRM at divisional office. CRM at branch office. CRM - Organizational...»

Study of rural marketing in the present scenario in India

Business & market   |   Marketing   |   Market study   |   05/08/2009   |   .doc   |   53 pages
Document abstract : « INDIA Modern information and communications technologies (ICTs considering agricultural websites for rural marketing. can be effectively integrated with good ...»

Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer [e] urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»

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