Integrated marketing communications

Type :

Presentation

Slides :

25 slides

Format :

.ppt

Published date :

01/13/2009

$ 19.95 Add to cart

Summary :

 
 

Table of Contents Integrated marketing communications Table of Contents

 
  1. Definition of marketing communication.
  2. Integrated Marketing Communication (IMC): Definition, benefits, 4 E's and 4 C's of the IMC.
  3. The IMC process model.
  4. The IMC planning model.
  5. The IMC mix model.
  6. Case: Skoda.

Abstract

Concept under which a company integrates and coordinates its many communications channels to deliver a clear and consistent message about the organisation and its products. The challenge of the marketing communications is to communicate the right message, in the right way, to the right people, in the right place, at the right time. Advertising: the use of paid mass media, by an identified sponsor; to deliver marketing communications to target audiences. Promotions : term uses interchangeably with marketing communications. Traditionnaly identified as one of the 4 P's. marketing communications : communications with target audiences on all matters that affect marketing performance. Target audience: those individuals or groups that are identified as having a direct or indirect effect on business performance, and are selected to receive marketing communications.

See similar documents : Marketing

1
 
Direct Marketing and McDonald's use of Direct-Mailing

Case study  |  01/21/2006   |  en  |  .doc  |  9 pages

2
 
Effective Advertising

Presentation  |  11/03/2006   |  en  |  .doc  |  12 pages

3
 
Advertisement and sales promotion with reference to Leo Labs IT Solutions Pvt. Ltd.

Indian project  |  03/05/2009   |  en  |  .doc  |  35 pages

4
 
Victoria's secret

Term papers  |  05/07/2009   |  en  |  .doc  |  5 pages

5
 
Marketing communication: Nescafe

Presentation  |  01/21/2009   |  en  |  .doc  |  8 pages

Latest in the category : Marketing

1
 
An overview of experiential marketing

Term papers  |  10/28/2009   |  en  |  .doc  |  6 pages

2
 
An overview of industrial marketing

Term papers  |  10/28/2009   |  en  |  .doc  |  4 pages

3
 
Steps and processes involved in advertising

Term papers  |  10/14/2009   |  en  |  .doc  |  18 pages

4
 
Strategic marketing for Constellation Wine

Term papers  |  09/29/2009   |  en  |  .doc  |  11 pages

5
 
Product development process

Term papers  |  09/18/2009   |  en  |  .doc  |  6 pages

Most downloaded in the last 30 days : Marketing

1
 
Marketing case study: Gucci

Market study  |  01/20/2009   |  en  |  .doc  |  18 pages

2
 
European brewing market analysis

Market study  |  01/16/2009   |  en  |  .doc  |  4 pages

3
 
Competitive environment analysis: H&M

Term papers  |  05/12/2009   |  en  |  .doc  |  8 pages

4
 
Fair Trade: Evaluating the model's success based on its workability as a market-based model

Term papers  |  05/12/2009   |  en  |  .doc  |  4 pages

5
 
Strategic marketing assignment: Nespresso

Term papers  |  05/16/2009   |  en  |  .doc  |  9 pages

Change Currency

Content partner :

pencil image Acepublisher.com is a pioneer in validating and publishing top quality content.
Level :Advanced

From the same author :

The French energy market

Term papers  |  09/30/2009  |  us  |  .doc  |  8 pages

Delocalization: Advantages, inconveniences and consequences

Term papers  |  09/29/2009  |  us  |  .doc  |  10 pages

Strategic management in an organization

Term papers  |  09/29/2009  |  us  |  .doc  |  14 pages