Integrid Media Pvt Ltd

Integrid Media is the creation of a team of media professionals with the experience of having worked in diverse areas of the media business in India. The pooling together of the talents of the key team members, who have founded Integrid Media, has created a formidable and unique combination of skill sets geared to deliver the best in every area we venture into. As the name suggests, Integrid Media was created with the simple objective of providing a one stop shop that delivers integrated media solutions to advertisers – thereby saving them the bother of having to coordinate with several individual media sellers, improving the overall efficiency and insulating them from the risks of dealing with several small time unorganized operators which eventually protects their ROI. Our intensive market research has supported the need for an independent, organized and professionally managed company that can create a consolidated and systematically represented combination of media opportunities that enable the advertisers (small and big) to communicate more effectively and directly with their prospective clients. Having studied the market at length over the last 2 years, we have identified the areas that would require the services of our team of professionals, and have embarked upon the journey with a clear vision of becoming the leading integrated media solutions provider in the rapidly growing Indian media market.

[...] Professional management Integrid Media management team is drawn from the industry, and is expert in their respective field. This ensures a professional approach to the business and the knowledge and capacity to best understand and service a client’s specific requirements. Ethics Integrid Media places professional ethics over financial performance and acts with integrity in all situations. A high regard for ethics is a pre- condition for being a part of the company. Strong relationships Integrid Media believes that forging long standing relationships are the basis of their business and as such attach great value to it. [...]

[...] The mobile device manufacturers have become more integrated into the network, illustrating their shift to become true media players rather than simply selling phones. Overall the telecommunications companies remain relatively peripheral, which will need to change if they are to succeed in moving beyond selling connectivity. Print participants remain fairly isolated. Research conducted by: Laurie Lock-Lee, CSC 8. FUTURE OF MEDIA STRATEGIC FRAMEWORK 8. FUTURE OF MEDIA 8.1 The Symbiosis of Mainstream and Social Media A symbiotic relationship is emerging between mainstream media (such as newspapers and broadcast), and social media (such as blogs, podcasts, and online social networks). [...]

[...] Increasingly, radio is making a comeback in the lifestyles of Indians (Refer Exhibit # 11.5 Print Medium The Indian Print media primarily comprises of newspapers and magazines. This industry has seen a lot of changes in the recent past largely due to the change in government policies. The increase in literacy level will further help in the growth of Print medium in India. Following are the key trends in the segment: The reach of Print Media has increased from 179 million to 200 million readers in the last three years. [...]