Integrid Media Pvt Ltd

Type :

Theses

Pages :

45 pages

Format :

.doc

Published date :

03/20/2009

Category :

Business & market

Sub category :

Management

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Summary :

Introduction
Company profile
1. Key differentiators
2. Corporate governance
3. Organizational stakeholders
4. Inside stakeholders
5. Outside stakeholders
Strategic objectives of the company
Key business objectives
1. Television Ad sales
2. Internet advertising solutions
An overview of Indian entertainment and media industry
Current status of the media industry and its growth potential
Diagram
The future of the entertainment and media industry
Graphs and tables
Bibliography
Conclusion

Abstract

integrid media is the creation of a team of media professionals with the experience of having worked in diverse areas of the media business in India. The pooling together of the talents of the key team members, who have founded integrid media, has created a formidable and unique combination of skill sets geared to deliver the best in every area we venture into. As the name suggests, integrid media was created with the simple objective of providing a one stop shop that delivers integrated media solutions to advertisers - thereby saving them the bother of having to coordinate with several individual media sellers, improving the overall efficiency and insulating them from the risks of dealing with several small time unorganized operators which eventually protects their ROI. Our intensive market research has supported the need for an independent, organized and professionally managed company that can create a consolidated and systematically represented combination of media opportunities that enable the advertisers (small and big) to communicate more effectively and directly with their prospective clients. Having studied the market at length over the last 2 years, we have identified the areas that would require the services of our team of professionals, and have embarked upon the journey with a clear vision of becoming the leading integrated media solutions provider in the rapidly growing Indian media market.