International management: McDonalds
- Introduction
- McDonald: Company presentation
- History
- Corporate overview
- McDonald's PEST analysis
- McDonald's SWOT analysis
- McDonald's international management
- The franchises
- The hierarchy
- How McDonald adapts itself to the different culture?
- Geographic expansion
- China
- India
- China vs. India
- Conclusion
- Bibliography
McDonald's is a multinational company present in 121 countries. The company owns more than 30,000 franchises of fast food restaurants. The company also heads other brands of restaurants, as “Aroma Café,” “Boston Market,” “Chipotle Mexican Grill,” “Donatos Pizza” and “Prêt À Manger.” McDonald's is the leading global food service retailer serving nearly 47 million people. Approximately 70% of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women. This firm is a good example of globalization success. More than a half of its turnover is realized abroad and there is four times of more restaurants that open in foreign countries than in USA each year. McDonald’s brand took advantage of American culture globalization, of which it became a main symbol. The standard model of this company is easily exportable and implantable everywhere in spite of cultural differences.
[...] At the same time lectures at the International Training Centers in Paris and Chicago. This process permits to have the same management in the entire restaurant. It is another way to standardize the company. Moreover, McDonald implicates its franchisees in its business. Every year, the company organizes meetings with all the franchisees in order to discuss about the changes of the market and adaptations needed. Franchising is an American model that relies on the “self made concept. This could be a sort of corporate culture. [...]
[...] About the deal, Indians usually do not express their disagreements openly and directly; doing so would be considered discourteous. The public behavior is very important. Shaking hands is an acceptable way to greet people among urban and westernized Indians. In general, Indian society is conservative about heterosexual physical contact and relationships. Refrain from greeting people with hugs and kisses. With woman, is not accepted in Indian society. Talking to a woman who is walking alone is not advisable. Economic data: Advantages Risk India is the second biggest market Employees’ Risk: The salary average in the world. [...]
[...] Chinese goods. of economic growth in the last Administrative and Legal: In China, years. the administration is very low, and Very high level in IT services, at the same time, foreigners can finance, communication not pass thought. More open to foreign investors and Investing and Credit: China company. represents a difficult market for lending to companies. A third of the loan does not go to the end. Health and Environment: About this subject, China is very discrete. The country does not sign the environment treaty . [...]
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