International management: McDonald’s

Type :

Term papers

Pages :

9 pages

Format :

.doc

Published date :

05/07/2009

$ 18.95 Add to cart

Summary :

 
 

Table of Contents International management: McDonald’s
 Table of Contents

 
  1. Introduction
  2. McDonald: Company presentation
    1. History
    2. Corporate overview
    3. McDonald's PEST analysis
    4. McDonald's SWOT analysis
  3. McDonald's international management
    1. The franchises
    2. The hierarchy
    3. How McDonald adapts itself to the different culture?
  4. Geographic expansion
    1. China
    2. India
    3. China vs. India
  5. Conclusion
  6. Bibliography

Abstract

mcdonald's is a multinational company present in 121 countries. The company owns more than 30,000 franchises of fast food restaurants. The company also heads other brands of restaurants, as "Aroma Café," "Boston Market," "Chipotle Mexican Grill," "Donatos Pizza" and "Prêt À Manger." mcdonald's is the leading global food service retailer serving nearly 47 million people. Approximately 70% of mcdonald's restaurants worldwide are owned and operated by independent, local businessmen and women. This firm is a good example of globalization success. More than a half of its turnover is realized abroad and there is four times of more restaurants that open in foreign countries than in USA each year. mcdonald's brand took advantage of American culture globalization, of which it became a main symbol. The standard model of this company is easily exportable and implantable everywhere in spite of cultural differences.

See similar documents : Management

1
 
2
 
Cultural differences in management

Presentation  |  01/20/2009   |  en  |  .doc  |  31 pages

3
 
McDonald's Corporation

Presentation  |  01/15/2009   |  en  |  .doc  |  5 pages

4
 
The Starbucks management

Market study  |  11/25/2008   |  en  |  .doc  |  5 pages

5
 
The Russian business culture

Presentation  |  01/16/2009   |  en  |  .doc  |  5 pages

Latest in the category : Management

1
 
Working of the front office department in the hotel industry

Research papers  |  10/23/2009   |  en  |  .doc  |  34 pages

2
 
A study on organizational change

Term papers  |  10/14/2009   |  en  |  .doc  |  17 pages

3
 
Across the board leadership and new value development organizes changing companies

Term papers  |  10/07/2009   |  en  |  .doc  |  11 pages

4
 
Operations management: Kudler fine foods contracts organic produce growers

Term papers  |  10/01/2009   |  en  |  .doc  |  3 pages

5
 
Problem solution: Riordan manufacturing

Term papers  |  10/01/2009   |  en  |  .doc  |  8 pages

Most downloaded in the last 30 days : Management

1
 
Supply Chain Management: Its role in improving the value of the product or service to customers

Term papers  |  05/31/2009   |  en  |  .doc  |  6 pages

2
 
Daimler Chrysler: Lessons in post-merger integration

Presentation  |  01/16/2009   |  en  |  .doc  |  19 pages

3
 
Changing organizational culture: A Case Study

Case study  |  01/21/2009   |  en  |  .doc  |  6 pages

4
 
Management in Semco

Term papers  |  03/05/2009   |  en  |  .doc  |  6 pages

5
 
Organizational behavior and change management at engineering contracting company LLC

Presentation  |  01/15/2009   |  en  |  .doc  |  13 pages

Change Currency

Content partner :

pencil image Acepublisher.com is a pioneer in validating and publishing top quality content.
Level :Expert

From the same author :

The French energy market

Term papers  |  09/30/2009  |  us  |  .doc  |  8 pages

Delocalization: Advantages, inconveniences and consequences

Term papers  |  09/29/2009  |  us  |  .doc  |  10 pages

Strategic management in an organization

Term papers  |  09/29/2009  |  us  |  .doc  |  14 pages