International marketing

Type :

Term papers

Pages :

5 pages

Format :

.doc

Published date :

07/29/2009

Category :

Business & market

Sub category :

Marketing

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Summary :

Executive summary
Introduction
Relationship Marketing (RM) theory
The three stages of development
Swift's view
The cultural assimilation
The role of Export Processing Zones
The issue of internationalization
Barriers to internationalization
Success to international marketing campaign
Conclusion
References

Abstract

Internationalization was a restricted enterprise for most of the companies till very recent times. Only big firms could afford to go international for the enormous cost involved in international ventures. However, the process of globalization, and coming in existence of regional and global trade bodies have created a level playing field for the companies to enter into global business. The entire world has become a common market with dilution of cross-national trade barriers. As a result the companies - big and small - are globalizing at an unprecedented scale. Profit motive is of course the prime consideration when a company decides to venture into an unexplored territory. However, there are a number of factors that have made the task easier. The nations across the world are constructing duty free zones, and exclusive economic zones offering unmatched infrastructural facilities to foreign and domestic businesses. The internet technology combined with revolutionary advances in telecommunications has facilitated the task of international marketing as never before. Small and medium businesses can now take full advantage of these technologies at a very low cost. However, going international despite the political, social, and technological changes in recent years, needs careful planning and strategizing to avoid unexpected and unforeseen consequences.