International retailing: The Benetton group (2007)

Type :

Presentation

Pages :

11 pages

Format :

.doc

Published date :

01/16/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Full corporate name and location of corporate headquarters.
Company history.
Mission statement and strategy.
Corporate culture.
Analysis of the company's structure/organization.
1. Different divisions.
2. Different names and brands.
The company's major international operations.
1. Location.
2. Numbers of stores.
3. Production/distribution.
4. Retail format.
5. Globalization.
Main competitors of Benetton.
Advertising history.
Cultural and social activities.
Recent and projected economic trends and currents events affecting the company and the industry: France.
Regulation.
Future prospects.
Sources.

Abstract

benetton group is present in 120 countries around the world. The group produces around 115 million garments every year. Its has a retail network of 5,000 stores around the world and a total turnover of 1.8 billion euro. benetton group's corporate headquarters is located at Villa Minelli in Ponzano, about 30 km from Venice. The villa was acquired by benetton in 1969, from the mid 1980s Villa Minelli became the headquarter of the group and home of all the strategic functions. benetton has an international style that combines color, energy and practicality. United Color of benetton is an Italian Company formed by three brothers and a sister. Luciano was in charge of marketing, Guiliana directed the design department, Gilberto administration and finance and Carlo production. Luciano benetton lost his father in 1945 he used to sell newspaper but in the sixties he and his sister Guiliana opened a small pull-over company. In 1963 Benettons opened their own shops, creating a network of exclusive distributors and using sub-contractors.