Internet marketing - Product launch/Marketing plan

Type :

Presentation

Pages :

13 pages

Format :

.doc

Published date :

05/07/2009

Category :

Business & market

Sub category :

Marketing

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Summary :

Introduction
Mission statement
Corporate ethos
SWOT analysis
Market analysis
1. Market conditions and potential
2. Target market online habits
3. Site map
Competitor analysis
Objectives
Market entry strategies
1. Major market segment
2. Local market entry
3. Pricing strategy, positioning and channel of distribution
Marketing mix: The four P's of marketing
Plan implementation
Conclusion
Appendixes
Sources

Abstract

Our overall goal of Peacock is not only to provide beautiful and healthy make-up, but also to promote an environmentally friendly way of living. Our make-up comes from responsible suppliers and is made of pure, natural products; and our recycling program is in place to ensure that households do not have to think twice about taking an extra step to help the environment. Peacock wants to help raise awareness about the health benefits of natural make up and help people get involved with making the world a healthier and greener place to live for not only ourselves, but for generations to come as well. The make-up industry includes eye make-up, face make-up, lip make-up and nail make-up. For the purposes of Peacock Cosmetics, our products include eye make-up, face make-up, and lip make-up. The United States make-up market generated total revenues of $5,055.1 million in 2006, and is forecasted to grow, with an anticipated CAGR of 3.3% over the period 2006 and 2011 reaching a value of $6 billion in 2011. In volume, the market grew by 1.8% in 2006 to reach 644.8 million units, and by 2011, the volume is expected to increase to 711.2 million units-a 10.3% increase since 2006.