Internship report in Fleetway Travel Plc
Summary :
Table of Contents
- Introduction to Fleetway Travel Plc
- General presentation
- Organizational structure
- Marketing policy
- Description and analysis marketing role
- E-marketing
- Brand marketers
- Partnership department
- Conclusion
- Annex 1: Synthesis
- Annex 2: Fleetway Travel flowchart
Abstract
During 4 months, I had the opportunity to be an intern at fleetway travel plc. The company, based in the heart of Central London, offers many travel products at competitive prices, including tailor-made breaks, flights, hotels, car hire, and travel insurance. I had never worked in the tourism sector so it was a real opportunity for me to have a feel for this area.
I have worked in the marketing department, so I could practice what I have learned last year and I have also studied and practiced web marketing. The internship was basically about writing attractive descriptions for the offers proposed by fleetway along with studying the competition coming from other web -based travel agencies, developing the marketing blog of the firm, establishing a satisfaction questionnaire, writing newsletters and looking for new partnerships.
First, I will present the company. After that, I will describe and analyze the work objectives I had. Finally, I will describe about what this internship has given me in terms on learning in both personal and professional aspects of life.
I have worked in the marketing department, so I could practice what I have learned last year and I have also studied and practiced web marketing. The internship was basically about writing attractive descriptions for the offers proposed by fleetway along with studying the competition coming from other web -based travel agencies, developing the marketing blog of the firm, establishing a satisfaction questionnaire, writing newsletters and looking for new partnerships.
First, I will present the company. After that, I will describe and analyze the work objectives I had. Finally, I will describe about what this internship has given me in terms on learning in both personal and professional aspects of life.
Latest in the category : Educational studies
1
Factors influencing academic performance of pupils/students in an educational institution
Term papers | 11/18/2009 | en | .doc | 3 pages
2
Strategies for improving biology teachers for optimum performance
Term papers | 11/10/2009 | en | .doc | 4 pages
3
Education and alternate assessment for students with important cognitive disabilities: Implications for educators
Term papers | 09/14/2009 | en | .doc | 11 pages
4
OP100: A course in fundamentals of speech communication
Term papers | 08/14/2009 | en | .doc | 6 pages
Most downloaded in the last 30 days : Educational studies
1
Entrepreneurship development and the education industry
Term papers | 04/06/2009 | en | .doc | 4 pages
From the same author : Educational studies
1
Cause marketing: Trend or basic notion of marketing ?
Term papers | 05/13/2009 | en | .doc | 10 pages
2
Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?
Term papers | 05/13/2009 | en | .doc | 24 pages
Change Currency
Our guarantee :
How it works?
Quality guaranteed
Refunds
Secure payment
Who are we ?
