Internship report in Fleetway Travel Plc

Type :

Term papers

Pages :

11 pages

Format :

.doc

Published date :

05/13/2009

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Summary :

 
 

Table of Contents Internship report in Fleetway Travel Plc Table of Contents

 
  1. Introduction to Fleetway Travel Plc
    1. General presentation
    2. Organizational structure
    3. Marketing policy
  2. Description and analysis marketing role
    1. E-marketing
    2. Brand marketers
    3. Partnership department
  3. Conclusion
  4. Annex 1: Synthesis
  5. Annex 2: Fleetway Travel flowchart

Abstract

During 4 months, I had the opportunity to be an intern at fleetway travel plc. The company, based in the heart of Central London, offers many travel products at competitive prices, including tailor-made breaks, flights, hotels, car hire, and travel insurance. I had never worked in the tourism sector so it was a real opportunity for me to have a feel for this area.

I have worked in the marketing department, so I could practice what I have learned last year and I have also studied and practiced web marketing. The internship was basically about writing attractive descriptions for the offers proposed by fleetway along with studying the competition coming from other web -based travel agencies, developing the marketing blog of the firm, establishing a satisfaction questionnaire, writing newsletters and looking for new partnerships.

First, I will present the company. After that, I will describe and analyze the work objectives I had. Finally, I will describe about what this internship has given me in terms on learning in both personal and professional aspects of life.

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