Investigating the market feasibility of a hotel
Summary :
Table of Contents
- Introduction to hotel industry
- History
- Health tourism and leisure travel
- International mass tourism
- Recent developments
- Trends and scope of the industry
- History of hotel industry
- From antiquity to the Middle Ages
- The start of the hotel industry
- Demand analysis
- Demand quantification
- Formulas and calculations
- Demand evaluation
- Technical details of the proposed project
- Air conditioning unit
- Powers
- Recommended market mix
- Definition of marketing mix
- Profile of the proposed hotel
- F and B outlets
- Pricing
- Promotion
- Advertising
- Publicity
- Personal selling
- Sales promotion
- Physical evidence
- Marketing tips to promote the proposed hotel
- Introduction to financial aspects of the proposed project
- Scope of finance
- Finance function
- Break even point
- Estimating capital requirements for a new hotel
- Term analysed
- Fund flow statement
- Working capital
- Break even analysis
- Land and machinery
- Plant and machinery
- Evaluation of a proposed investment
- Profitability
- Return on investment
- Cash flow
- Break even analysis
- Conclusion
Abstract
Tourism is the act of travel for the purpose of recreation, and the provision of services for this act. A tourist is someone who travels at least eighty kilometers (fifty miles) from home for the purpose of recreation, as defined by the World Tourism Organization (a United Nations body). A more comprehensive definition would be that tourism is a service industry, comprising a number of tangible and intangible components. The tangible elements include transport systems - air, rail, road, water and now, space; hospitality services - accommodation, foods and beverages, tours, souvenirs; and related services such as banking, insurance and safety and security. The intangible elements include: rest and relaxation, culture, escape, adventure, and new and different experiences.
Many countries depend heavily upon travel expenditures by foreigners as a source of taxation and as a source of income for the enterprises that sell (export) services to these travelers. Consequently, the development of tourism is often a strategy employed either by a Non-governmental organization (NGO) or a governmental agency to promote a particular region for the purpose of increasing commerce through exporting goods and services to non-locals.
Many countries depend heavily upon travel expenditures by foreigners as a source of taxation and as a source of income for the enterprises that sell (export) services to these travelers. Consequently, the development of tourism is often a strategy employed either by a Non-governmental organization (NGO) or a governmental agency to promote a particular region for the purpose of increasing commerce through exporting goods and services to non-locals.
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