Investigating the market feasibility of a hotel

Type :

Term papers

Pages :

15 pages

Format :

.doc

Published date :

08/25/2009

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Summary :

 
 

Table of Contents Investigating the market feasibility of a hotel Table of Contents

 
  1. Introduction to hotel industry
  2. History
  3. Health tourism and leisure travel
  4. International mass tourism
  5. Recent developments
  6. Trends and scope of the industry
  7. History of hotel industry
    1. From antiquity to the Middle Ages
    2. The start of the hotel industry
  8. Demand analysis
  9. Demand quantification
    1. Formulas and calculations
    2. Demand evaluation
  10. Technical details of the proposed project
    1. Air conditioning unit
    2. Powers
  11. Recommended market mix
    1. Definition of marketing mix
    2. Profile of the proposed hotel
    3. F and B outlets
    4. Pricing
    5. Promotion
    6. Advertising
    7. Publicity
    8. Personal selling
  12. Sales promotion
    1. Physical evidence
    2. Marketing tips to promote the proposed hotel
  13. Introduction to financial aspects of the proposed project
    1. Scope of finance
    2. Finance function
    3. Break even point
    4. Estimating capital requirements for a new hotel
  14. Term analysed
    1. Fund flow statement
    2. Working capital
    3. Break even analysis
    4. Land and machinery
    5. Plant and machinery
  15. Evaluation of a proposed investment
    1. Profitability
    2. Return on investment
    3. Cash flow
  16. Break even analysis
  17. Conclusion

Abstract

Tourism is the act of travel for the purpose of recreation, and the provision of services for this act. A tourist is someone who travels at least eighty kilometers (fifty miles) from home for the purpose of recreation, as defined by the World Tourism Organization (a United Nations body). A more comprehensive definition would be that tourism is a service industry, comprising a number of tangible and intangible components. The tangible elements include transport systems - air, rail, road, water and now, space; hospitality services - accommodation, foods and beverages, tours, souvenirs; and related services such as banking, insurance and safety and security. The intangible elements include: rest and relaxation, culture, escape, adventure, and new and different experiences.

Many countries depend heavily upon travel expenditures by foreigners as a source of taxation and as a source of income for the enterprises that sell (export) services to these travelers. Consequently, the development of tourism is often a strategy employed either by a Non-governmental organization (NGO) or a governmental agency to promote a particular region for the purpose of increasing commerce through exporting goods and services to non-locals.

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About the author :

pencil image Shaharu B.  
Level :General public Study : Business strategy School/University : Bangalore

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