Is it ethical to market to children?
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2 word format
document in English
marketing
school essay
published 18/05/2007
review : Completed
level : Advanced
requested 33 times
Summary
For-profit corporations increasingly tend to infiltrate (overtly and subliminally) our lives. One example of their interference is marketing strategies aimed at children. Adult consumers are like roaches: they tend to become “immune” to classical marketing strategies and advertisements. Today, corporations tend to by-pass this phenomenon by marketing to children instead: money is indirectly extracted from adults by manipulating their children. There are two main reasons why marketing strategies target children: because of the persuasive power children have over their parents, and because they simply are easier to manipulate. At this point we have to ask ourselves: is it ethical to market to children? Should children be protected from being marketed to?
Table of Contents
- For-profit corporations increasingly tend to infiltrate (overtly and subliminally) our lives
- In my opinion, it is unethical to market to children and to exploit them as consumers from such an early age on
- It is important to note that as opposed to adults, children still have to develop and consolidate their characters
- Parents should be conscious of the fact that marketing strategies diminish a child's imagination
- According to me, parents' intervention and responsibility is essential
- Ironically, the industry is teaching children to punish parents
- If even adults can become the victims of the advertising industry, can we seriously expect children not to
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