Is it ethical to market to children?

Type :

School essay

Pages :

2 pages

Format :

.doc

Published date :

05/18/2007

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Summary :

 
 

Table of Contents Is it ethical to market to children? Table of Contents

 
  1. Introduction
  2. The lack of a consolidated character
  3. The parents' intervention and responsibility
  4. Teaching children to punish parents
  5. Conclusion

Abstract

For-profit corporations increasingly tend to infiltrate (overtly and subliminally) our lives. One example of their interference is marketing strategies aimed at children. Adult consumers are like roaches: they tend to become "immune" to classical marketing strategies and advertisements. Today, corporations tend to by-pass this phenomenon by marketing to children instead: money is indirectly extracted from adults by manipulating their children. There are two main reasons why marketing strategies target children: because of the persuasive power children have over their parents, and because they simply are easier to manipulate. At this point we have to ask ourselves: is it ethical to market to children? Should children be protected from being marketed to?

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About the author :

pencil image Ana Luisa F.  
Level :Advanced Study : Marketing School/University : Sciences Po Paris

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