Is stealth marketing both effective and ethical?

Many people today believe that there are too many advertisements. There are advertisements for everything and anything, and they are everywhere; on bicycles, cash register receipts, parking cards, pizza boxes, shopping carts, cups, etc. For instance, advertisers believe that a person sees from 600 to 800 advertisements per day. In the anti-advertising camp this number was estimated to be from 2000 to 3000! Everyone is basically saying the same thing, and that the amount of advertising is too much to avoid generating a saturation point and a drop in consumer interest. Meanwhile, some industrialists believe that there is too much regulation. They see this as one reason to explain publicity’s loss of efficiency. So, in order for this campaign to be successful, it is necessary to strategically hide its commercial intent or identity. This is the reason behind the idea of "infiltration", which in this case translates to the term "stealth".

[...] "Fake PSP blog backfires for Sony", PC World) When both the videos and the blog were unmasked to have been produced by the corporation as part of a marketing campaign, there was extensive criticism on the Internet. The campaign was badly received by gamers and also criticized in the media. Now we know how to define stealh marketing, it’s time to focus on our case study II/ CASE STUDY: DO YOU KNOW THIS BAND? II.1/ Project presentation After much hesitation, I finally decided to promote a rock band using a stealth marketing method. [...]

[...] In addition to deception, stealth marketing can involve intrusion and exploitation of social relationships as means of achieving effectiveness It is therefore a huge risk for companies to take. They can win big, but also lose a great deal. However, in my opinion, loss of public confidence is more important than the conquest of additional customers. If you were told by your employer to design and implement a stealth marketing campaign, would you accept the assignment? Explain It really depends on what kind of a campaign the company asked me to manage. [...]

[...] So, is stealth marketing both effective and ethical? In this paper, I will first define and illustrate the concept of stealth marketing. This will be followed by a description of a case study in the second section, and finally, in section three, I will discuss the ethics involved with this type of marketing. DESCRIBING STEALTH MARKETING I.1/ Definition I will begin this section by providing the definition of stealth marketing that is often used by marketers. For instance, Olivier Nallis a French marketer say that: Stealth marketing (or undercover marketing): Stealth marketing is a form of marketing where customers do not realise that they are being marketed to. [...]