Key cases of corporate ethics in the workplace
Summary :
Table of Contents
- Introduction.
- Merck.
- Mission.
- Ethics/Diversity.
- Communications.
- Coca-Cola.
- Mission.
- Ethics/Diversity.
- Communications.
- Environmental Resource Management Workplace Observation.
- Mission.
- Ethics/Diversity.
- Communications.
- SprintNextel.
- Mission.
- Ethics/Diversity.
- Communication.
- Conclusions.
Abstract
Organizational leadership requires an understanding of organizational goals, the ability to reach these goals without violating the law or ethical standards, and the ability to communicate these goals to employees and the public. The issue of diversity is also important as it relates to ethics (e.g., discrimination) and to communication (e.g., different cultures may have different communication styles).
The firms discussed below run the gamut from Coca-Cola, one of the most widely known companies in the world, to SprintNextel, which makes communication not only its practice but its business. Mission statements range from the provision of healthcare to explicitly claiming that the mission is to increase value for shareholders, which is naturally a mission of any for-profit business. Indeed, it has been argued that the profit motive and ethical conduct may be contradictory, and that firms need have no social conscience outside of those actions which are illegal, except to profit.
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