L’Oréal management profile

Type :

Term papers

Pages :

6 pages

Format :

.doc

Published date :

01/09/2009

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Summary :

 
 

Table of Contents L’Oréal management profile Table of Contents

 
  1. Introduction and background.
  2. Company structure.
  3. Theoretical background.
    1. Organisational culture.
    2. Cultural context.
  4. Fitness for purpose.
  5. Critical reflection.
  6. Recommendations.

Abstract

L'Oreal is a French company, worldwide leader in cosmetics, based in Paris. The company was founded in 1907, since then, experience and knowledge in the making and the selling of cosmetics have enriched and passed on from generation to generation. L'Oreal is a very big company which owns 17 different cosmetic brands and trades in 130 different countries. Its mission statement reflects the guiding values and objectives of the company : "At L'Oreal, we are fully committed to put all our expertise and research resources to work for the well-being of men and women, in all their diversity, around the world" (loreal, 2005). As expected from a large company, L'Oreal Paris is divided into a lot of departments. These departments are : corporate communications & external affairs, research & development, production & marketing, sales & finance and human resources. Besides, the number of managers working inside the organisation is enormous : indeed L'Oreal, as a worldwide company, has more than 52.000 employees. Thus, in order to draw L'Oreal's organisation chart, I needed to focus particularly on the higher layers of the company : the top managers who make strategic decisions and the middle managers who co-ordinate, from decisions taken, the work of their staff.

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