L'Oréal new product development 2004 campaign global advertising and promotional plan for the metrosexual
- Corporate mission statement, vision goals.
- Internal and external strategic analysis.
- Brand structure and position.
- Product structure and position.
- Market structure, market share.
- Communication problems and opportunities.
- Target consumer.
- Demographics.
- Geographic and regional implications.
- Values and lifestyles, psychographics.
- Brand awareness, loyalty and usage.
- Communication strategy.
- Communication objectives.
- Marketing-Mix.
- Product.
- Price.
- Place.
- Promotion.
- Advertising.
- Message and video tape.
- Using of different types of medias.
- Sales promotional strategies.
"L'Oreal's commitment is to create products that would offer women new ways and means to enhance their beauty?. The L'Oréal story begins in 1907 when a young French chemist, Eugene Schueller, invented the first hair colorant. Success was immediate and since then L'Oreal has gone from strength to strength. Through diversification, the group has developed various business opportunities in the field of cosmetics and is also active in luxury goods and in the dermatological and pharmaceutical fields. Present in most countries across the world, today L'Oreal is considered as the top international brand: the group has a presence in five continents and employs more than 48,200 employees. L'Oreal, the world leader in cosmetics and beauty products, now markets over 500 brands and more than 2000 products in most sectors of the beauty business.
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