L’Oreal’s penetration into the Indian market
Summary :
Table of Contents
- Introduction
- The company profile
- Consumer products division
- Professional products division
- The active cosmetic department
- Product profile
- L'Oreal Paris
- Maybelline New York
- Garnier
- Organization structure
- Funtional areas
- HR department
- Sales and department
- Finance/Accounts
- Logistics
- SWOT analysis
- Expenses and learning
- Conclusion
Abstract
L'oreal India Private Limited is a wholly- owned subsidiary of L'oreal S.A. L'oreal Leadership is achieved through cutting edge technology and a portfolio of unique and well- known brands that answer all beauty needs and are marketed in a variety of distribution channels namely; mass market, pharmacies and salons.
L'oreal the most beautiful collection of international brands, based on scientific research and cutting edge technology in the world of the beauty, which is based on a search with the point of technology.
Some facts of year 2001:
L'oreal deposited 420 patents, launched approximately 450 new products, sells 85 products each second and has more than triplet his turnover consolidated (12,7 billion Euros) in 10 years. But above all, L'oreal represents a formidable human adventure.
In 1907, a young French chemist, Eugene Schueller, creates an innovative and safe hair color formula. He formulated the first hair coloring product in his kitchen cum laboratory which intensified and prolonged the beauty of Women's hair. He created his own formulas, manufactured the products marketed them to hairdressers in Paris. Two years later, Eugene Schueller registered his company, later to be named L'oreal.
A few years later L'oreal Products were found in Holland, Austria and Italy. Subsequently, L'oreal Products were launched across Europe, thus beginning the worldwide Expansion of the L'oreal group, now present in over 150 countries. Today the group is present worldwide through its subsidiaries and agents.
L'oreal the most beautiful collection of international brands, based on scientific research and cutting edge technology in the world of the beauty, which is based on a search with the point of technology.
Some facts of year 2001:
L'oreal deposited 420 patents, launched approximately 450 new products, sells 85 products each second and has more than triplet his turnover consolidated (12,7 billion Euros) in 10 years. But above all, L'oreal represents a formidable human adventure.
In 1907, a young French chemist, Eugene Schueller, creates an innovative and safe hair color formula. He formulated the first hair coloring product in his kitchen cum laboratory which intensified and prolonged the beauty of Women's hair. He created his own formulas, manufactured the products marketed them to hairdressers in Paris. Two years later, Eugene Schueller registered his company, later to be named L'oreal.
A few years later L'oreal Products were found in Holland, Austria and Italy. Subsequently, L'oreal Products were launched across Europe, thus beginning the worldwide Expansion of the L'oreal group, now present in over 150 countries. Today the group is present worldwide through its subsidiaries and agents.
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