Latinos and media graduate assessment

Type :

Presentation

Pages :

4 pages

Format :

.doc

Published date :

07/10/2008

Category :

Arts & media

Sub category :

Journalism

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Summary :

The Latino image that America first became familiar with.
The stereotype of el bandido is one that became widely used.
The second stereotyped commonly used is that of the harlot.
Latino representation on television news.
The stories about Latinos in 2003.
Media Matters for America conducted a study in 2007.
Latino representation in prime-time television.
The industries of marketing and advertising benefit from understanding Latinos.
Another area that lacks Latino representation is magazines.

Abstract

The portrayal of latinos in general market media has been historically stereotypical and at times nonexistent, but groups and individuals have made important strides in promoting diversity and equality at a time that is possibly more important than ever. Latino representation in media has improved over the years but the statistics are still dismal when compared to Anglos in the areas of film, television, news, and advertising.
The Latino image that America first became familiar with was done so by Hollywood films that portrayed the characters in stereotypical ways that were far from the truth. Charles Berg in his book Latino Images in Film goes over the six commonly seen Latino stereotypes from the first century of American film. The stereotypes include: el bandido, the harlot, the male buffoon, the female clown, the Latin lover, and the dark lady (Berg, 2002).