LenĂ´tre in China Beijing: The biggest market for the biggest gastronomical group

Type :

Presentation

Slides :

135 slides

Format :

.ppt

Published date :

01/19/2009

$ 19.95 Add to cart

Summary :

 
 

Table of Contents Lenôtre in China Beijing: The biggest market for the biggest gastronomical group Table of Contents

 
  1. Lenotre presentation.
    1. Historical presentation.
    2. SWOT Analysis of Lenotre in China.
    3. Product and services.
    4. BCG matrix.
    5. Customers.
    6. Competitors.
  2. Market analysis.
    1. China.
    2. Beijing.
  3. Implantation strategy.
    1. Product and services.
    2. Geographic implantation.
    3. Stores organization.
    4. Pricing policy.
  4. Advertising and promotion.
  5. Chinese regulation.
  6. Suppliers analysis.
  7. Logistic strategy.
  8. Human resources analysis.
  9. Financial analysis.
  10. Bibliography.

Abstract

Strengths: Global fame built on fine upscale products and services, genuine production processes, know-how and licenses (patents), staff (teams, chefs, wine steward...)very well trained, large implantation across the world, profitable company, diversified services (cocktails, buffets, marriages, caterers, gourmet shops...), belongs to the ACCOR group, get a high market share. Weaknesses: upscale competitors, cultural barriers (languages and habits and way to negotiate), non awareness of the local places (traps), the company is global but it has a presence in relatively few countries. with the Olympics 2008 in beijing it will attract a lot of people. possibility to be the supplier of the Olympics. main competitors are almost not located in china (except Fauchon & Hediard), ZES where taxes are of 0% for the first 2 years and then discount of 50%, not real competitors of the same rank in china, high population in Shanghai and Hong Kong:Shanghai represents 5% of china's GDP

Latest in the category : Marketing

1
 
An overview of experiential marketing

Term papers  |  10/28/2009   |  en  |  .doc  |  6 pages

2
 
An overview of industrial marketing

Term papers  |  10/28/2009   |  en  |  .doc  |  4 pages

3
 
Steps and processes involved in advertising

Term papers  |  10/14/2009   |  en  |  .doc  |  18 pages

4
 
Strategic marketing for Constellation Wine

Term papers  |  09/29/2009   |  en  |  .doc  |  11 pages

5
 
Product development process

Term papers  |  09/18/2009   |  en  |  .doc  |  6 pages

Most downloaded in the last 30 days : Marketing

1
 
Marketing case study: Gucci

Market study  |  01/20/2009   |  en  |  .doc  |  18 pages

2
 
European brewing market analysis

Market study  |  01/16/2009   |  en  |  .doc  |  4 pages

3
 
Competitive environment analysis: H&M

Term papers  |  05/12/2009   |  en  |  .doc  |  8 pages

4
 
Fair Trade: Evaluating the model's success based on its workability as a market-based model

Term papers  |  05/12/2009   |  en  |  .doc  |  4 pages

5
 
Strategic marketing assignment: Nespresso

Term papers  |  05/16/2009   |  en  |  .doc  |  9 pages

From the same author : Marketing

1
 
What are the most efficient media and related strategies used by companies to target children?

Presentation  |  01/19/2009   |  en  |  .doc  |  20 pages

2
 
Higher education in Europe as an institution

Presentation  |  01/19/2009   |  en  |  .doc  |  7 pages

3
 
Reaching Mexican customers in the real estate business

Market study  |  01/19/2009   |  en  |  .doc  |  22 pages

4
 
Company focus: H&M

Presentation  |  01/19/2009   |  en  |  .doc  |  8 pages

5
 
Consumer behavior : Dove vs Palmolive

Market study  |  01/19/2009   |  en  |  .doc  |  9 pages

Change Currency

Content partner :

pencil image Acepublisher.com is a pioneer in validating and publishing top quality content.
Level :Expert

From the same author :

The French energy market

Term papers  |  09/30/2009  |  us  |  .doc  |  8 pages

Delocalization: Advantages, inconveniences and consequences

Term papers  |  09/29/2009  |  us  |  .doc  |  10 pages

Strategic management in an organization

Term papers  |  09/29/2009  |  us  |  .doc  |  14 pages