Lenovo case study
Summary :
Table of Contents
- The logic of the mergers & acquisitions and alliances that Lenovo have undertaken to-date.
- Evaluation of Lenovo's competitive advantage.
- Evaluation of the strategic development directions undertaken by Lenovo by using Ansoff's matrix.
- Conclusion.
- Bibliography.
Abstract
IBM was founded in 1911 and had a rapid growth during the following years. In 1981, IBM created the Personal Computer. Nowadays, IBM is one of the most famous IT companies. In the beginning, IBM specialized in selling computers. Then the company expanded its business to software and services. In 1941, IBM announced that there is no future for IT electronics. So we can think that IBM wanted to develop the software and services part from this time and then, to cede the computer parts. Legend had been created in 1984 by 11 computer scientists. At the beginning, Legend was selling IBM computers and HP peripheral. Then the company started to build its own computers. In 2003, Legend became lenovo and held 12.6% market shares in the Asia-Pacific region (Japan excluded).This makes lenovo rank as the leader in this sector.
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