Literature review: Customer Relationship Management (CRM)
Synopsis abstract : «Introduction. Building a good customer relationship. Organizing and managing the contact cycle . Building a successful CRM system in China . Research on relationship marketing . Conclusion. Bibliography....»
Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?
Synopsis abstract : «Abstract. Introduction. Aim and objectives of the report. Outline of the paper. Literature review. Introduction. Example of the Customer Relationship Management software (CRM). Quality customer service. Customer's satisfaction. Customer...»
The future for the French customer loyalty programs
Synopsis abstract : «Introduction. The problem statement . The preliminary literature review. Concepts of customer relationship management . Definition of the customer loyalty . Best loyalty programs. The necessity of customer retention. Benefits and profitability of...»
The importance of CRM in the insurance sector
Synopsis abstract : «Introduction. CRM in the insurance sector. Steps in the CRM process. Identifying the most potential customer. Understanding the needs and buying patterns of customers. Interacting with them so as to meet their expectations. The purpose of...»
Study and analysis of the impact of implementing ERP solutions on large industries
Synopsis abstract : «Abstract. Introduction. Evolution of ERP. About ERP systems. Model layer of ERP. Case study. Literature review. Definition of ERP. Features of ERP systems. Modules. Functions of ERP. Impact of implementation. Benefits and limitations. ERP...»
Business community and automation of business processes
Synopsis abstract : «Introduction. Neotecra India pvt. Ltd in New York. Organization's mission . Neotecra's value addition . SME's business solutions. The list of products offered by Neotecra India Pvt.Ltd . Indian software industry. Domestic software...»
Marketing strategies of IBM Global Service India
Synopsis abstract : «Introduction. Pre and post liberalization story. IBM's Global business services. IBM India's milestones . Objective of the study. Research methodology. Research design. Nature of data. Sampling technique. Justification for the topic. Literature...»
A Study on customer satisfaction towards Cipla products
Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»
Data Mining and Warehousing and its Impact on Banking Organizations
Synopsis abstract : «Introduction. Data Mining, OLAP and Warehousing in the Banking Industry. OLAP?Online Analytical Processing. Data Warehousing. Conclusion....»
Financial services through non branch delivery channels
Synopsis abstract : «An overview of banking. Revolution in the banking industry. Indian banks cash in on delivery channels. Understanding the psychology of the customer. Using technology for serving customers. Objective of the study. Reseach methodology. Review of...»
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