Literature review: Customer Relationship Management (CRM)

Business & market   |   Management   |   Term papers   |   05/07/2009   |   .doc   |   3 pages
Document abstract : « Bibliography. Literature review: Customer Relationship Management (CRM) Customer relationship management has been defined in many ways. ...»

Synopsis abstract : «Introduction. Building a good customer relationship. Organizing and managing the contact cycle . Building a successful CRM system in China . Research on relationship marketing . Conclusion. Bibliography....»

Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?

Business & market   |   Management   |   Term papers   |   05/13/2009   |   .doc   |   24 pages
Document abstract : « and analysis Chapter conclusion CHAPTER 2 LITERATURE REVIEW 2.1 Introduction 2.2 The example of the Customer Relationship Management Software (CRM) 2.2.1 ...»

Synopsis abstract : «Abstract. Introduction. Aim and objectives of the report. Outline of the paper. Literature review. Introduction. Example of the Customer Relationship Management software (CRM). Quality customer service. Customer's satisfaction. Customer...»

The future for the French customer loyalty programs

Business & market   |   Business strategy   |   Term papers   |   05/16/2009   |   .doc   |   15 pages
Document abstract : « Five themes will composed this literature review, from the most general to the most specific points. Concepts of Customer Relationship management ?CRM is an ...»

Synopsis abstract : «Introduction. The problem statement . The preliminary literature review. Concepts of customer relationship management . Definition of the customer loyalty . Best loyalty programs. The necessity of customer retention. Benefits and profitability of...»

The importance of CRM in the insurance sector

Business & market   |   Management   |   Term papers   |   05/09/2009   |   .doc   |   4 pages
Document abstract : « were laid down for the Customer Relationship Management function in that will increase the customer satisfaction level LITERATURE REVIEW 1. Werner Reinartz and V ...»

Synopsis abstract : «Introduction. CRM in the insurance sector. Steps in the CRM process. Identifying the most potential customer. Understanding the needs and buying patterns of customers. Interacting with them so as to meet their expectations. The purpose of...»

Study and analysis of the impact of implementing ERP solutions on large industries

Business & market   |   Management   |   Term papers   |   03/05/2009   |   .doc   |   38 pages
Document abstract : « Literature review: Definition of ERP; Features of from supply chain management, inventory control sales support, customer relationship management, financial and ...»

Synopsis abstract : «Abstract. Introduction. Evolution of ERP. About ERP systems. Model layer of ERP. Case study. Literature review. Definition of ERP. Features of ERP systems. Modules. Functions of ERP. Impact of implementation. Benefits and limitations. ERP...»

Business community and automation of business processes

Science & technology   |   Business strategy   |   Research papers   |   05/22/2009   |   .doc   |   36 pages
Document abstract : « Customer relationship management solution (CRM) Enterprise Resource Planning turn can lead to customer dissatisfaction The purpose of literature review is to ...»

Synopsis abstract : «Introduction. Neotecra India pvt. Ltd in New York. Organization's mission . Neotecra's value addition . SME's business solutions. The list of products offered by Neotecra India Pvt.Ltd . Indian software industry. Domestic software...»

Marketing strategies of IBM Global Service India

Business & market   |   Marketing   |   Theses   |   04/16/2009   |   .doc   |   54 pages
Document abstract : « for the topic CHAPTER-5 LITERATURE REVIEW Software industry Finance Management Solutions (FMS), Customer Relationship Management (CRM), Supply Chain ...»

Synopsis abstract : «Introduction. Pre and post liberalization story. IBM's Global business services. IBM India's milestones . Objective of the study. Research methodology. Research design. Nature of data. Sampling technique. Justification for the topic. Literature...»

A Study on customer satisfaction towards Cipla products

Business & market   |   Business strategy   |   Market study   |   03/31/2009   |   .doc   |   40 pages
Document abstract : « REVIEW of literature : meaning: Review of literature is important as Topic : Satisfied customers: profitable customer relationships: pharmaceutical marketing ...»

Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»

Data Mining and Warehousing and its Impact on Banking Organizations

Science & technology   |   Computer science   |   Presentation   |   06/04/2008   |   .doc   |   5 pages
Document abstract : « While current literature highlights these issues, it does Data mining and customer relationship marketing in the banking This article provides a review of data ...»

Synopsis abstract : «Introduction. Data Mining, OLAP and Warehousing in the Banking Industry. OLAP?Online Analytical Processing. Data Warehousing. Conclusion....»

Financial services through non branch delivery channels

Economics & finance   |   Finance   |   Indian project   |   04/21/2009   |   .doc   |   42 pages
Document abstract : « REVIEW OF LITERATURE ELECTRONIC DELIVERY- A NEW Shift the focus from Customer Relationship Management (CRM) to Customer Managed Relationship (CMR). ...»

Synopsis abstract : «An overview of banking. Revolution in the banking industry. Indian banks cash in on delivery channels. Understanding the psychology of the customer. Using technology for serving customers. Objective of the study. Reseach methodology. Review of...»

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