Literature review and qualitative analysis
Summary :
Table of Contents
- Literature review.
- Definition of literature review.
- Introduction: Tells what this story is going to be about.
- Body: Main text tells a the story.
- Conclusion: Sums it up.
- Interviewing.
- Qualitative approaches to public relations and marketing communications.
- Key features of interviews.
- Different types of interviews.
- Unstructured, non-standardized interviews.
- Semi-structured interviews.
- Focus groups.
- References.
Abstract
When doing my project, I will first have to gather information about the chosen topic from different resources. Books, articles, periodic literature, Internet, university publications will all together define my knowledge about the topic and give an idea of the previous research that has been done and new areas that have not been investigated yet. Through the literature review, I will be able to incorporate the knowledge of an existing research and to develop the idea of my own topic. This method of research will not contribute to a new knowledge about my topic, but is the beginning of research that helps to shape the measures of the existing research and think of ideas and possible solutions that will be anticipated in my further investigation. Generally, literature review can be defined as "...the systematic process of collecting and analyzing information (data) in order to increase our understanding of the phenomenon about which we are concerned or interested."
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