Literature review: Customer Relationship Management (CRM)

Type :

Term papers

Pages :

3 pages

Format :

.doc

Published date :

05/07/2009

$ 5.95 Add to cart

Summary :

 
 

Table of Contents Literature review: Customer Relationship Management (CRM) Table of Contents

 
  1. Introduction
  2. Building a good customer relationship
  3. Organizing and managing the contact cycle
  4. Building a successful CRM system in China
  5. Research on relationship marketing
  6. Conclusion
  7. Bibliography

Abstract

customer relationship management has been defined in many ways. Metagroep defines crm as 'the automation of horizontally integrated business processes involving front office customer contact points (marketing, sales, service and support) via multiple, interconnected delivery channels'. (Ed Peelen, p.3) According to the definition the usage of communication tools like internet and telephone enables to connect the customers in a much effective way. Another definition suggests that crm is 'a process that addresses all aspects of identifying customers, creating customer knowledge, building customer relationship, and shaping their perceptions of the organization and its products'.(Ed Peelen, p.4) This definition puts the process of getting to know the customers. One of the best definitions of crm was given by Regis McKenna.

See similar documents : Management

2
 
The future for the French customer loyalty programs

Term papers  |  05/16/2009   |  en  |  .doc  |  15 pages

3
 
The importance of CRM in the insurance sector

Term papers  |  05/09/2009   |  en  |  .doc  |  4 pages

4
 
Study and analysis of the impact of implementing ERP solutions on large industries

Term papers  |  03/05/2009   |  en  |  .doc  |  38 pages

5
 
Business community and automation of business processes

Research papers  |  05/22/2009   |  en  |  .doc  |  36 pages

Latest in the category : Management

1
 
Knowledge capital

Term papers  |  11/19/2009   |  en  |  .doc  |  6 pages

2
 
Corporate governance: A global scenario

Term papers  |  11/19/2009   |  en  |  .doc  |  7 pages

3
 
Balanced score card: A tool for corporate performance

Term papers  |  11/19/2009   |  en  |  .doc  |  4 pages

4
 
Corporate governance: Mechanism for ideal governance

Term papers  |  11/19/2009   |  en  |  .doc  |  8 pages

5
 
Small business loans and management decisions

Term papers  |  11/12/2009   |  en  |  .doc  |  2 pages

Most downloaded in the last 30 days : Management

1
 
Management in Semco

Term papers  |  03/05/2009   |  en  |  .doc  |  6 pages

2
 
Issues of governance and management in formulating and implementing distribution strategies

Term papers  |  05/30/2009   |  en  |  .doc  |  8 pages

3
 
Supply Chain Management: Its role in improving the value of the product or service to customers

Term papers  |  05/31/2009   |  en  |  .doc  |  6 pages

5
 
Multicultural management theory

Presentation  |  09/09/2008   |  en  |  .doc  |  5 pages

Change Currency

Content partner :

pencil image Acepublisher.com is a pioneer in validating and publishing top quality content.
Level :Expert

From the same author :

The French energy market

Term papers  |  09/30/2009  |  us  |  .doc  |  8 pages

Delocalization: Advantages, inconveniences and consequences

Term papers  |  09/29/2009  |  us  |  .doc  |  10 pages

Strategic management in an organization

Term papers  |  09/29/2009  |  us  |  .doc  |  14 pages