Logistical process of Heineken beer
- Introduction
- Heineken
- The supply chain of beer
- USA and the HOPS
- Hungary and the beer production
- The comparison of the two systems
- Conclusion
In this paper we are discussing about Heineken beer from a logistical aspect. In the first section we deal about beer in general: history, ingredients, brewing and varieties of beer. Then we continue with describing the supply chain of beer which is followed by the comparison of two countries, namely Hungary and the US regarding logistics. We would like to focus on the main features of the process in these countries and laying an emphasis especially on the differences. Beer is the oldest and most widely consumed alcoholic beverage globally and the third most popular drink worldwide after water and tea.
The oldest proven records of the brewing of beer are dating back to 6000 BC and they were found in Egypt and Mesopotamia. It is not known exactly how beer making was invented, but we know that first chemical evidences were derived from around 3500-3100 BC from Iran. Ancient beer mainly consisted of sugar and starch and probably they could naturally undergo fermentation.
[...] The more channel a supply chain has the more money spent on logistics, but the aim of every actor is to minimize these costs. [1] USA and the HOPS “We’re the first company in the beer business to do planning and forecasting on the internet.” Dan Tearno, vice president The products of Heineken Group are some of the most popular imported beers in America. The Heineken USA Inc. has offices in Los Angeles, Chicago and Atlanta which deal with administration, finance, operation and sales and marketing. [...]
[...] In earlier times the Heineken USA Inc. struggled with inefficient communication system with the distributors. It was a long lead-time between order and delivery so the company needed to be more responsive to market demand fluctuation. Furthermore the major competitors were supplying more fresh product for the costumers so the Heineken USA Inc. had to come up with a new logistics system in order to survive. The aim of this new system was reducing inventory levels, eliminating shortages and putting fresher products on the store shelves. [...]
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