Major trends in the domestic mid – sized car industry in India

Type :

Theses

Pages :

38 pages

Format :

.doc

Published date :

05/07/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
An overview of Indian automobile industry
Company profile: Daewoo Motors India
Company profile: Hyundai Motors India
Company profile: Ford India
Company profile: Fiat India
Company profile: Hindustan Motors (Mitsubishi)
Company profile: General Motors India
Car market dynamics
Mid-size car industry
Product description of Maruti Udyog
Historical industry development
Objective of the project
Research methodology
Observations
Conclusion
Bibliography

Abstract

The global automobile industry is undergoing dramatic change in recent times. There has been enormous consolidation, both amongst vehicle manufacturers and component vendors to achieve economies of scale product synergies and strong and presence. By contrast, there has been little or no consolidation in either the vehicles or the components area in india. Size remains small by International standards and therefore economies of scale (large - scale) cannot be attained in india for the present. The Automobile industry in india since its inception in 1948 has faced several constraints and problems, but has resolutely bounced back to merge with growth in Indian Economy. The industry showed a growth rate of 20% in the period from 1993-96 and thereafter from 1996, there has been a slow down in growth rate. This aggravated further in 1997-98. There has been, in the period from March 1998 to March 99 an overall growth rate of -2%. The multi utility segment continues on a decline at a negative growth - 16%. Three wheelers sales also dropped sharply by 10% by the year 1998-99. Only the two wheeler segment has witnessed at positive growth of 12%. The recessions in automobile industry will not only adversely affect "the OEMS" but also the others connected in industry like auto components, accessories, steel etc. Due to its far-reaching forward and backward linkages, the automobile industry has come to play an important role in the national economy in terms of contribution to GDP, revenue collection of central and state Governments, direct and indirect employment generation, Passenger and freight movement and technology spin off effect on related sectors of industry.