Mall management
Synopsis abstract : «Executive summary. Introduction. Challenges to the retail market . Mall management. Positioning a mall. Zoning . Promotions and marketing. Facility management. Infrastructure management . Infrastructure required. Ambience management . Finance...»
A study on the competitive environment in the retail market
Synopsis abstract : «Summary. Introduction. The retail marketing evolution. Retail marketing. Meaning and concept of retail marketing. The success of the retail stores. Three main phases in the life of a retailing institution. Trends in retail marketing. Retailing...»
What can we do to resist beauty ideals?
Synopsis abstract : «Introduction.. Our current beauty ideal.. Why would Mattel care about a small promoting a 'Love Your Body' message.. The beauty ideal.. Kirk and Okazawa-Rey's argument that the beauty ideal is an elitist standard.. The beauty ideal - a part of some...»
An analysis of the Indian retail industry
Synopsis abstract : «Introduction. An overview of the global retailing industry. Emergence of the supermarket . Technological edge. Saturated home markets. World's top 15 retailers . The globalization of the Indian economy . Organized retailing in India . Retailing in...»
Working time management
Synopsis abstract : «What is working time?. How do we measure the time at work?. Few explicative assumptions on the relationship between the intensity and duration of working hours.. The time management attached to a company.. The different conceptions of...»
The A to Z of retail trade: Retail management
Synopsis abstract : «Introduction. Beginning of retail trade. Early trade. Early market. First shops. Origins of retail chains. From family business to retail structure. History of self-service stores. Origin of distance retailing. Types of retail outlet. Clothing and...»
The effectiveness of the training and development program conducted at EXL Service.com (I) Pvt Ltd
Synopsis abstract : «Introduction. A background study of EXL Services.com (I) Pvt Ltd. EXL as the fastest growing BPO. Other players in the BPO industries. Achievements of EXL. Historical background of EXL. Corporate of profile of EXL. Organization structure. EXL's...»
The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)
Synopsis abstract : «Introduction. Overview and background of the study. Aims and objectives of the study. Scope of the study. Rationale of the study. Methodology of the study. Categorization of the customer loyalty concept. A frame on loyalty. Critical evaluation. The...»
A study into the retail industry of India and China
Synopsis abstract : «Introduction. Top ten retailers worldwide. The pros and cons of retail marketing. India vs China. FDI: Foreign Direct Investment. Similarity between India and China. Evolvement of franchising in India and the road ahead. Understanding the meaning of...»
Wal-Mart ( 2007 )
Synopsis abstract : «Introduction.. Wal-Mart in the aftermath of Hurricane Katrina.. The connections between corporate values and control mechanisms. . The logistics system known as 'cross-docking'. . The various control mechanisms working for Wal-Mart.. Learning and...»
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