Managing customer relationship and their financial aspects: Standard Chartered India

Type :

Indian project

Pages :

33 pages

Format :

.doc

Published date :

05/07/2009

Category :

Economics & finance

Sub category :

Finance

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Summary :

Executive summary
Project objective
Introduction
1. History
2. About the product
3. About services
Theoretical background
Research methodology
Rational
Research questions
Findings and analysis
Savings account & competition
Recommendations
SWOT analysis
Conclusion
Limitations
Learning
Bibliography
Annexure

Abstract

The objective of the project was to study the choice criteria to decide upon a bank for savings account and accordingly prepare the competitive update, i.e. standard chartered VS other private banks to facilitate sales. The nature of the project involved a comprehensive market survey in which the customers; i.e. the account holders of different banks were given a structured questionnaire. This type of a sampling method adopted was a convenient sampling method since the aspect, which had to be measured, was an intangible one. The sample size taken for the analysis of the project was 100. This was broken down into students, housewives, business class and regular employees chosen randomly. With the help of the questionnaire we were able to get the important factors which a customer prioritize while selecting a savings account. Banking in india has its origin as early as the Vedic period. It is believed that the transitions from money lending to banking must have occurred even before Manu, the great Hindu Jurist, ho has devoted a section of his work to deposits and advances and laid down rules relating to rates of interest. During the Mogul period, the indigenous bankers played a very important role in lending money and financing foreign trade and commerce. During the days of the East india Company, it was the turn of the agency houses to carry on the banking business. The General Bank of india was the first Joint Stock Bank to be established in the yea 1786. The others which followed were the Bank of Hindustan and the Bengal Bank. The Bank of Hindustan is reported to have continued till 1906 while the other two failed in the meantime. In the first half of the 19th century the East india Company established three banks; the Bank of Bengal in 1809, the Bank of Bombay in 1840 and the Bank of Madras in 1843. These three banks also known as Presidency Banks, were independent units and functioned well.