Launching a new product : the "KeepWarm Microwave"

Business & market   |   Marketing   |   Case study   |   09/29/2010   |   .doc   |   25 pages

Document abstract : «The Company has the intention to set up a microwave manufacturing company and to achieve a turnover of five million pounds in the third year of running. The name of this company that will provide the customers a brand new innovation is BEAM. It was d...»

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  Casino Strategy Management

Business & market   |   Marketing   |   Case study   |   09/29/2010   |   .doc   |   12 pages

Document abstract : «Retailing is an area with strong competition between the main competitors. The buyer power does not arise from buyer's ability to negotiate but rather from competitors' pressure. Carrefour, E.Lecler, Auchan' offer very similar products which is why b...»

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  Case Study: Salomon

Business & market   |   Marketing   |   Case study   |   09/29/2010   |   .doc   |   16 pages
Synopsis abstract : «Market and positioning. Ski market. Overview. Strengths of the Y generation. Importance for a brand such as Salomon to target the Y generation. Communication mix. Push or pull strategy. Push or pull strategy. B2B - Falling and intermitt...»

Document abstract : « retailers are competing on their market on prices. events, the meetings Salomon have with its retailers). info/meaning/List-of-marketing-topics, [3 ...»

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  Developing a supply chain for the service industry

Business & market   |   Management   |   Thesis   |   05/09/2009   |   .doc   |   41 pages
Synopsis abstract : «Introduction. The concept of supply chain management. Seamless supply chain. Component of logistical system. The role of supply chain management. Strategic supply chain management. Sourcing strategy. Manufacturing management. Make or buy...»

Document abstract : « buyers address the United Kingdom market, but two of the multi-store retailers have extensive distribution in final markets, marketing, product design ...»

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  Tesco in China

Business & market   |   Business strategy   |   Case study   |   09/29/2010   |   .doc   |   19 pages

Document abstract : «The aim of this report is, advice Tesco's operation in China as they are planning to expand. While the first part of this report examine Tesco's external environment, the second part focuses primarily on the cultural factors that need to be considere...»

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  Marketing Analysis of On-line supermarket "Leclerc"

Economics & finance   |   Economics   |   Case study   |   09/29/2010   |   .pdf   |   8 pages

Document abstract : «Leclerc is the biggest retailer in France, the equivalent of Wal-Mart in the US. This paper will focus on the online shop of Leclerc, called express drive....»

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  Home depot

Business & market   |   Marketing   |   Term papers   |   06/03/2009   |   .doc   |   17 pages
Synopsis abstract : «Introduction. Executive summary. Issues and outlook profile. External environment and competitors. Opportunities. Threats. Applying Porter's five forces model. Analysis of the organization. Value chain analysis. Core competencies. Strengths and...»

Document abstract : « help Home Depot to increase its market share. Marketing is also a very big and important Brand awareness by exploring new markets and services ...»

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  Dunnes Stores Georges Street - Loyalty Card Program

Business & market   |   Marketing   |   Presentation   |   09/29/2010   |   .doc   |   14 pages

Document abstract : «The purpose of this study is to understand how loyalty programs represent a specific area with specific rules to be efficient and attracting customers with special rewards requires constant adaptation in the approach of driving a promotional strategy...»

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  Marketing of the 21th century: EcoATM, the French recycling market

Business & market   |   Business strategy   |   Research papers   |   10/06/2010   |   .doc   |   20 pages

Document abstract : «EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money....»

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  Supermarkets face out food discounters: from buying to shopping

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   24 pages
Synopsis abstract : «Abstract.. Introduction.. Similarities and differences between supermarkets and food discount stores.. Some definitions.. Differences: 4 P's.. How food stores influence and affect the making decision process of consumers?. Low price strategies.. A...»

Document abstract : « and differences in term of marketing strategy between retail format are "carving up the market" (Hasty & retailers in many European markets can no ...»

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