Market driven Journalism
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5 word format
document in English
journalism
presentation
published 04/11/2008
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level : Advanced
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Summary
The effects of market driven journalism on the fourth estate are questionable at best and disastrous at worst. In market driven journalism, “viewers and readers are transformed into customers, news into products, and circulation or signal areas into markets” (McManus, 1). A prime example of the negative effects of market driven journalism can be found in the realm of sports journalism, specifically at ESPN. The popular sport network’s market driven focus and attention to the bottom line has resulted in less diverse television programming for viewers and questions about the integrity of ESPN’s reporters and a lack of faith in sports journalism in general.
Table of Contents
- Introduction.
- The effects of market driven journalism on the fourth estate.
- Innovation in the media.
- Richard Pagliaro's comment - American 'Nike' stars were dominating ESPN's coverage of the Australian Open.
- ESPN's quest for profits and market-driven sports journalism.
- Semiao's steadfast position regarding Playmakers.
- Market driven journalism - questioning of the integrity of media outlets and those individuals that report the news to consumers.
- Conclusion.
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