Market for retailers

Type :

Term papers

Pages :

29 pages

Format :

.doc

Published date :

03/05/2009

Category :

Economics & finance

Sub category :

Economics

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Summary :

Chapter I.
1. Introduction.
2. Introduction to marketing.
3. Introduction to retailing.
4. Topic and significance.
5. Need and importance of the study.
6. Objectives of the study.
7. Research methodology.
8. Limitations of the study.
Chapter II.
1. Company profile.
Chapter III.
1. Data analysis and interpretation.
Chapter IV.
1. Findings.
2. Conclusions.
3. Suggestions.

Abstract

MARKETING: A social and managerial process where by individuals and groups obtains what they need and want through creating and exchanging products and value with others.

MARKETING CONCEPT: The marketing management philosophy holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively than competitors do.

4P'S: The marketing mix is the sole vehicle for creating and delivering customer value. It can be easily seen that all activities and programs, which a market of design And carries out in his effort at winning customers , relate to one or the other four elements- product, place, promotion, price.

RETAILER: Business sales come primarily from retailing. Although most retailing is done in retail stores, in recent years non store retailing has been growing much faster than has store retailing. Non store retailing includes selling to final consumers through direct mail, catalogues, telephone, home TV shopping shows, home and office parties, door to door contact, vending machines and other direct retailing approaches.