Market potential for photo copier & allied products: Xerox India Ltd

Type :

Market study

Pages :

25 pages

Format :

.doc

Published date :

03/17/2009

Category :

Business & market

Sub category :

Marketing

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Summary :

Industry profile
1. Xerox
2. Ricoh
3. Gestetner Holding
4. Canon
5. Hewlett-Packard
Company profile
1. Financial services
2. Financial irregularities
3. Historical highlights
4. Code of conduct
5. Xerox values
6. Products, solutions and services
7. Xerox lean Six Sigma
8. The UK department for trade and industry: Six Sigma
Xerox Corporation
The document company Xerox Manufacturing
1. Introduction
2. Trends
3. Market potential
4. Customer value
5. Customer satisfaction
Objectives of the study
Data analysis and interpretation
Findings
Suggestions
Bibliography

Abstract

Documentation industry is expanding at a rate of more than 20% per year, and the world majors have recognized the Indian market as a thrust area. They are present in india either through joint ventures or through 100% subsidiaries. The high import duties, which had tilted the balance earlier in favor of the unorganized market, are now being rationalized. The market is perceived as being very lucrative considering the potential demand of photocopiers. The key success factors are technology, after-sales service and accessibility to the consumer. Being the partner of global players, all the major companies have access to latest technology. After sales service has so far played an important role in the expansion of the markets. However, sustainable income of a company will depend largely on the number of machines sold as the customers enter into the service agreement with companies. india being a signatory of the international technology agreement is committed to reducing the import duty on digital photocopiers by 2003. This will transform the market, which was expected to show up by 2004. xerox Corporation is the world's leading document management technology and services enterprise. xerox india Limited is called Modi xerox. It is the Indian subsidiary of xerox Corporation, the American printer, photocopier, document supplies, technology & Services Company.