Market potential of Levi’s

Type :

Term papers

Pages :

40 pages

Format :

.doc

Published date :

04/02/2009

Category :

Business & market

Sub category :

Marketing

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Summary :

Introduction
Objectives of the study
Scope of the study
Limitations of the study
Methodology of the study
Analysis of the profile of the industry
A study on the textile industry
Profile of the Levi Strauss & co
1. Levis Strauss & co brands
2. Values and achievements
3. A study on the Levi Strauss product profile
Evolution of marketing mix
Analyzing market potentiality
Market survey of the Levi Strauss products
Conclusion
Bibliography
Questionnaire

Abstract

A dress is a reflection of the culture of a period and in an inclusive term. For garments, fashions define the notations of taste in a given cultural environment. The term has particular reference to prevailing in matters of dresses and department, but it is broad enough to include also changing modes in literature and arts in moral and social attitudes and even religious science and the market for stock and bonds. Marketers have understood this newly found eagerness in men to dress, to look good and are doing everything to look they smart, this is being reflected. In the wide array of choices that today's men has before them, spanning inner wear, garments and other related fashion accessories like shoes, belts, ties, wallets each trying to woo them with their own marketing gimmicks. In jeans the top brands are levi's, Wrangler, Flying machine, Newport, etc., who are offering innumerable and high quality standard range of clothing and accessories. The paradigm shift in jeans wear has fueled the demand for jeans products. The companies are trying to give the international quality with the help of latest technology and lasting finish. In the way people work and dress, the influence of levi Strauss & Co. and their attitudes finds an expression in today's fashion. Today's garments manufacturers has an answer to the fashionable jeans with the great brands. levi's has complete male vanity to pamper the Indian male.