Market research: Mobiles in Ireland

Type :

Market study

Pages :

12 pages

Format :

.doc

Published date :

01/16/2009

Category :

Business & market

Sub category :

Marketing

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Summary :

Background and objectives.
Executive summary.
Methodology.
Entering of Vodafone into the Irish market.
1. Performance of Vodafone in the Irish market.
Meteor: The third largest mobile phone operator in Ireland.
Ireland: Ireland's network.
Tesco mobile.
Mobile phone network market.
Pre-pay versus bill.
Survey results and analysis.
1. Inferences from the survey.
Conclusions.
Recommendations.
Appendix.
References.

Abstract

In ireland at present there are three leading network suppliers for the mobile phone industry. These are Vodafone, O2 and Meteor. While these three networks dominate the market between them there are a number of smaller networks such as the network 3 ireland that are beginning to enter the market along with a brand new and very small network by Tesco which will be associated with the O2 network. The objectives of this project are to give an overview of the current Irish mobile phone operator market in ireland, to look at the top competitors in the market and to obtain reactions from consumers in the market on the phone market. My objective is to also analyze this information and form my own conclusions and recommendations. After doing this project I have found that there are three mobile network operators that dominate the Irish market. These networks are Vodafone who hold 45.3% of the marker, O2 with 33.8% of the market and Meteor with 18.1% of the market. There is also one smaller player in the market, 3 ireland who hold only 2.8% of the market and a new entrant in the form of Tesco who will operate on the O2 network.