Market Segmentation

Type :

Presentation

Slides :

22 slides

Format :

.ppt

Published date :

04/15/2009

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Summary :

 
 

Table of Contents Market Segmentation Table of Contents

 
  1. Introduction
  2. What is market segmentation?
  3. The phases in marketing strategy
  4. How market segmentation operates?
  5. Bases of market segmentation
    1. Geographic
    2. Democraphic
    3. Psychographic
    4. Sociocultural
  6. Benefits of market segmentation
  7. What is hybrid segmentation
  8. Effective targeting of market segmentation
  9. Implementating segmentation strategies
  10. Bibliography
  11. Conclusion

Abstract

The process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix. The strategy of segmentation allows producers to avoid head-on competition in the marketplace by differentiating their offerings, not only on the basis of price, but also through styling, packaging, promotional appeal, method of distribution and superior service. market segmentation benefits both sides of the marketplace and hence marketers of consumer goods are eager practitioners of segmentation strategy

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About the author :

pencil image Dipankar C. Yes
Level :General public Study : Management School/University : Uni of Canberra

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