Market strategy in the service industry of India

Type :

Term papers

Pages :

19 pages

Format :

.doc

Published date :

05/09/2009

Category :

Business & market

Sub category :

Marketing

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Summary :

Objective
Introduction of the industry
Delhi hotels
Research methodology
Findings
Radisson Hotel Delhi
Services and amenities
Other facilities available
Plaza plus package
1. About the package
Hotel Hyatt Regency
Conference and conventions
Food and beverage outlets
Promotional activities undertaken by Hyatt Regency
Conclusions and recommendation

Abstract

The Objective of this project report was to analyze the marketing and other related strategies of three hotels in the past 3 years. The 3 hotels taken all come under the 5-star segment. They are Radisson Hotel, Hyatt Regency and Vasant Continental, all based in Delhi. The Hyatt Regency operates under the Asian Hotels (AHL) company. It is situated at Bhikaji Cama Place, on the ring road and is located only 15 minutes from the International Airport. Architecturally inspired by the Golden Gupta period, the hotel is also situated in the vicinity of the capital's exclusive residential and commercial area. The hotel industry is the second largest net foreign exchange earner in the country. Manpower costs in the Indian hotel industry are one of the lowest in the world, providing better margins for the Indian hotel industry. Albeit, only 58,000 hotel rooms are available in india today which is less than the Bangkok hotel capacity and the number built by China in one year, i.e. 60,000 rooms. The scarcity of hotel room availability spells out a great opportunity to the U.S. hotel industry investors. The economic liberalization of the early 90s led to a boom in the hotel industry, especially in 1994. The boom led to hotels charging room rates at parity to those in New York City. Later years saw a decline in room occupancy and today hotels have pruned room rates and some are even ready to bargain for discounts.