Market study of Duron engine oil to be launched by Cetex Petrochemicals Ltd
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Abstract
Balmer Lawrie introduced modern day lubricants-greases and oils- in India, initially, bringing them from England and USA and distributing them to tea gardens and other industries. In 1937 the company pioneered the manufacture of lubricating greases in India setting up a small plant in Howrah, followed soon by the introduction of its brand 'Balmerol' for blended lubricating oils and greases. Lubricants are the smallest and most diversified segment of the petrochemicals industry. The international scenario of the lubricant is as fast changing as ever. Te present global lubricant market is of the order of about 38 MT. Asia pacific region including India accounts for almost one third of this demand. The world lubricant demand is expected to grow by about 1.1% per year upto the year 2002 while in Asia the average growth rate would be around 5%. The lubricant industry in India is one of the sub-sectors of petrochemicals industry which was opened out completely too private and foreign manufactures. The Indian lubricant industry is 6th largest in the world. Current lubricant market in India is I million tones per year which has not been affected by the current rescission in Asia. The major factor in favor o the Indian market is the growth rate.
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