Marketing a new artist in the independent music industry

Business & market   |   Marketing   |   Case study   |   08/11/2009   |   .doc   |   7 pages
Document abstract : « of an artist; Generating exposure for a new artist. Pricing; Sales looking for that extra push in marketing and distribution on the label as an artist via contract ...»

Synopsis abstract : «Situation analysis. Market summary. Market demographics. Market needs. Market trends. SWOT analysis. Competition. Services. Keys to success. Critical issues. Overall marketing strategy. The molding of an artist. Generating exposure for a new...»

Entertainment industries and globalisation: Focus on the music industry

Arts & media   |   Journalism   |   Case study   |   01/09/2009   |   .doc   |   8 pages
Document abstract : « touches a young audience, very sensitive to marketing and promotion a risk to take in finding new talents and on sales, it remains illegal and the artist is not ...»

Synopsis abstract : «Introduction.. The music industry in the turmoil of the web.. The situation of the music industry in the globalised economy.. The impact of downloading on the CD market.. A slow and hard adaptation to the technological revolution.. The music...»

Case study: Amazon.com

Business & market   |   Business strategy   |   Case study   |   01/20/2009   |   .doc   |   14 pages
Document abstract : « Image began offering online auctions of new and old their brand image and their marketing impact, which to choose their favourite author or artist, and receive ...»

Synopsis abstract : «Introduction.. Amazon.com business model.. How did Amazon become No 1 in internet distribution?. Revolution of supply and logistic.. Supply chain management.. Extending the range.. Customization.. Amazon: a brand image.. International...»

H&M on the Japanese market (2007)

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .doc   |   9 pages
Document abstract : « of Records for being the most successful female solo artist. a personality is a very widespread marketing technique. The new image of Madonna, of a mature woman ...»

Synopsis abstract : «Introduction.. Japanese environment analysis.. Macro environmental analysis: SLEPT.. Market-specific analysis: 12C.. Japanese market's challenges.. Market entry modes.. Collaboration with Madonna.. Con...»

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