Marketing and branding strategies of consumer durable companies in India

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   37 pages
Document abstract : « Bibliography. Marketing and branding strategies of consumer durable companies in India Introduction Industry Overview The Consumer Durable industry is huge! ...»

Synopsis abstract : «Introduction. Emergence of consumer durable industry. The major industries. Trends affecting the consumer durable industry. Philips India and Videocon International Ltd. The market share . Business portfolio. Product analysis –...»

Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : « Management' being the guiding principle, Samsung's strategies to achieve fit to adopt an umbrella branding strategy for to a lack of adequate marketing support ...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

Global marketing strategies for iron and steel industry

Business & market   |   Marketing   |   Term papers   |   06/18/2009   |   .doc   |   20 pages
Document abstract : « the legal right to use branding, trade marks the company needs to define its marketing objectives and has distinguished five adaptation strategies of product ...»

Synopsis abstract : «Marketing mix of global marketing. People . Planning . Product (or service) . Positioning . Pricing . Place . Promotion . Developing marketing strategies. Production process. Developing an international marketing strategy. Developing an...»

A study on the White Goods Corporates

Business & market   |   Business strategy   |   Research papers   |   05/28/2009   |   .doc   |   35 pages
Document abstract : « Management' being the guiding principle, Samsung's strategies to achieve fit to adopt an umbrella branding strategy for to a lack of adequate marketing support ...»

Synopsis abstract : «Introduction. The concept of business concept. Elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. White goods sector -...»

Study of rural marketing in the present scenario in India

Business & market   |   Marketing   |   Market study   |   05/08/2009   |   .doc   |   53 pages
Document abstract : « Brand Decisions :- Branding too needs skillful handling in the Marketing strategies in rural India must rely on However, how can consumer goods companies drive ...»

Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»

Experimental marketing: Building customer associations

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   60 pages
Document abstract : « some truly innovative opportunities to activate brand strategies. In the past ten years, experiential marketing has become a hot topic in the branding world. ...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

Innovations in the restaurant business

Business & market   |   Business strategy   |   Term papers   |   04/01/2009   |   .doc   |   29 pages
Document abstract : « of the key factors for restaurant s marketing process is into the corporate strategy as both strategies go hand said that the impact of branding on restaurants ...»

Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. An overview of service marketing. Concept. Positioning and differentiation. Summary. Branding of restaurants. Issues of branding services. A comprehensive study. Brand research and...»

A look at the small scale industries

Business & market   |   Business strategy   |   Term papers   |   05/08/2009   |   .doc   |   22 pages
Document abstract : « Strategies and plans including marketing mixes to product differentiation packing branding value analysis have knowledge of marketing channels, distribution ...»

Synopsis abstract : «Introduction. Definitions. Tiny unit. Small scale industry. Ancillary industrial undertakings. Objectives and scope of the study. Research methodology . Marketing concepts and their relation to the type of the industry. Modern concept of...»

Market potential of Levi's

Business & market   |   Marketing   |   Term papers   |   04/02/2009   |   .doc   |   40 pages
Document abstract : « brand lies on its product and marketing strategy WELL DEVELOPED BRANDING Since inception, LEVI S realized Well-mapped business strategies, prudent planning and ...»

Synopsis abstract : «Introduction. Objectives of the study. Scope of the study. Limitations of the study. Methodology of the study. Analysis of the profile of the industry. A study on the textile industry. Profile of the Levi Strauss & co. Levis Strauss & co...»

The global youth market (with a case study about Converse)

Business & market   |   Marketing   |   Market study   |   01/20/2009   |   .doc   |   30 pages
Document abstract : « 2002) Branding across borders why we needed to bring in the disciplines of marketing and PR already seen agencies begin to develop different strategies to cater ...»

Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»

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