Marketing of high technology products
Synopsis abstract : «Introduction. Characteristics of technology marketing. Characteristics of the technology as the transfer subject. Uncertainty. Ingenuity. Innovativeness. Reduced development period and short life cycle. Complexity. Characteristics of technology...»
Bass model
Synopsis abstract : «Introduction.. Model development.. Assumptions Of the bass.. Model collaboration.. Application & analysis.. Output.. Conclusion.. References.....»
Green marketing issues about Total
Synopsis abstract : «Introduction of the company. History. Facts about total. Strategy . General analysis about total. Respect of the regulations and norm. Porter Five Forces. Value chain analysis . Eco performance matrix. Products analysis . Leveraging oil and gas...»
Ikea & Conforama marketing
Synopsis abstract : «Introduction.. Findings from literature.. Definition.. Why it is important to segment.. Segmentation techniques.. IKEA marketing analysis.. IKEA's presentation.. Market analysis.. Segmentation and positioning.. Marketing mix for each...»
Strategic marketing in today's Indian markets
Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»
The Sony Corporation
Synopsis abstract : «Company background information.. A SWOT analysis of Sony.. The marketing environment.. Consumer decision-making.. Sony's segmented market.. Conclusion.....»
Market potential for photo copier & allied products: Xerox India Ltd
Synopsis abstract : «Industry profile. Xerox. Ricoh. Gestetner Holding. Canon. Hewlett-Packard . Company profile. Financial services. Financial irregularities. Historical highlights. Code of conduct. Xerox values. Products, solutions and services. Xerox lean Six...»
Global marketing strategies for iron and steel industry
Synopsis abstract : «Marketing mix of global marketing. People . Planning . Product (or service) . Positioning . Pricing . Place . Promotion . Developing marketing strategies. Production process. Developing an international marketing strategy. Developing an...»
Indian electricity, potential market research, doing business in the Indian Subcontinent
Synopsis abstract : «Doing business in the Indian Subcontinent.. Relevant countries for staring business in Indian Subcontinent.. Establishment plan strategy for entering the market.. Marketing plan strategy for doing business.. Plan strategy evaluation for cost &...»
Marketing strategies of IBM Global Service India
Synopsis abstract : «Introduction. Pre and post liberalization story. IBM's Global business services. IBM India's milestones . Objective of the study. Research methodology. Research design. Nature of data. Sampling technique. Justification for the topic. Literature...»
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