Marketing of high technology products

Business & market   |   Marketing   |   Research papers   |   08/28/2009   |   .doc   |   32 pages
Document abstract : « Complexity. Characteristics of technology marketing: Long transfer period and Trade ability problems. Does marketing need to be different for high tech products ...»

Synopsis abstract : «Introduction. Characteristics of technology marketing. Characteristics of the technology as the transfer subject. Uncertainty. Ingenuity. Innovativeness. Reduced development period and short life cycle. Complexity. Characteristics of technology...»

Bass model

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   9 pages
Document abstract : « over time Manufacturers of high technology products usually achieve successive generations of a high technology product. been integrated in a marketing context ...»

Synopsis abstract : «Introduction.. Model development.. Assumptions Of the bass.. Model collaboration.. Application & analysis.. Output.. Conclusion.. References.....»

Green marketing issues about Total

Business & market   |   Marketing   |   Case study   |   11/27/2006   |   .doc   |   16 pages
Document abstract : « to enable now inspection tools to pass through the pipes Marketing: After Erika With 50 % of new components, these products of high technology are the ...»

Synopsis abstract : «Introduction of the company. History. Facts about total. Strategy . General analysis about total. Respect of the regulations and norm. Porter Five Forces. Value chain analysis . Eco performance matrix. Products analysis . Leveraging oil and gas...»

Ikea & Conforama marketing

Business & market   |   Marketing   |   Case study   |   01/16/2009   |   .doc   |   11 pages
Document abstract : « Marketing Mix Price: The company wants to be seen like a discounter but they price at They sell also high technology products such as flat screen, mp3 player. ...»

Synopsis abstract : «Introduction.. Findings from literature.. Definition.. Why it is important to segment.. Segmentation techniques.. IKEA marketing analysis.. IKEA's presentation.. Market analysis.. Segmentation and positioning.. Marketing mix for each...»

Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : « build up a database of customers for direct marketing. that the dealers would push LG products just to on the other hand, has employed high technology in order ...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

The Sony Corporation

Business & market   |   Business strategy   |   Presentation   |   09/24/2008   |   .doc   |   8 pages
Document abstract : « "R&D, Marketing, and the Success of Next-Generation Products." Marketing Science, Vol. 22, No. 66, No. 1, High-Technology Industries (Spring, 1992), pp. ...»

Synopsis abstract : «Company background information.. A SWOT analysis of Sony.. The marketing environment.. Consumer decision-making.. Sony's segmented market.. Conclusion.....»

Market potential for photo copier & allied products: Xerox India Ltd

Business & market   |   Marketing   |   Market study   |   03/17/2009   |   .doc   |   25 pages
Document abstract : « Besides marketing its products in India the company is The product was based on technology developed at PARC It was the forerunner of later high-speed printers ...»

Synopsis abstract : «Industry profile. Xerox. Ricoh. Gestetner Holding. Canon. Hewlett-Packard . Company profile. Financial services. Financial irregularities. Historical highlights. Code of conduct. Xerox values. Products, solutions and services. Xerox lean Six...»

Global marketing strategies for iron and steel industry

Business & market   |   Marketing   |   Term papers   |   06/18/2009   |   .doc   |   20 pages
Document abstract : « (Dana-Nicoleta Lascu 2003) High research and development costs: as technology becomes more pharmaceutical company Glaxo s success in marketing Zantac, its ...»

Synopsis abstract : «Marketing mix of global marketing. People . Planning . Product (or service) . Positioning . Pricing . Place . Promotion . Developing marketing strategies. Production process. Developing an international marketing strategy. Developing an...»

Indian electricity, potential market research, doing business in the Indian Subcontinent

Business & market   |   Marketing   |   Presentation   |   01/19/2009   |   .doc   |   5 pages
Document abstract : « Marketing plan strategy - for doing business The marketing mix: sell products in Indian Firms and public sector: big firms, high technology firms, public ...»

Synopsis abstract : «Doing business in the Indian Subcontinent.. Relevant countries for staring business in Indian Subcontinent.. Establishment plan strategy for entering the market.. Marketing plan strategy for doing business.. Plan strategy evaluation for cost &...»

Marketing strategies of IBM Global Service India

Business & market   |   Marketing   |   Theses   |   04/16/2009   |   .doc   |   54 pages
Document abstract : « sort of support services relating to IBM's products. managerial, technical, domain and marketing skills of targets for the high technology industry, including ...»

Synopsis abstract : «Introduction. Pre and post liberalization story. IBM's Global business services. IBM India's milestones . Objective of the study. Research methodology. Research design. Nature of data. Sampling technique. Justification for the topic. Literature...»

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