Marketing of the Thalassa International spa
«Couples product/market. Life cycle. Objectives. Strategies. The solution....»
«The clientele of Thalassa International consists mainly of women (two thirds), who make use of the different types of products: fitness, spa treatments (beauty salons), the specific treatments (leg toning, slimming, and postnatal Dietary treatments)....»
Internationalization strategy of the Accor group
«Accor is one of the major French groups to have an international base, and is distinguished by a remarkable internationalization strategy. The main ambition is to ensure the continued growth of the business and ensure its sustainability. What then...»
SWOT analysis of Accor group
«Introduction. Internal analysis. Group's presentation. Clients. Strengths and Weaknesses. External analysis. The hotels market and the French demand. Competitive analysis. Opportunities and threats. Areas of improvement. The real estate...»
«France is considered as a popular tourist destination in the world and thus tourism occupies an important place in the French economy. Due to its interdependence with tourism, this study will emphasize on one of the leading French hotels: the Acco...»