Forecasting in a travel agency - Flaws and improvements

Business & market   |   Business strategy   |   Research papers   |   04/28/2008   |   .doc   |   9 pages
Document abstract : « that their customers might need to book in order showing activities of the implementation plan Benefits Forecasting new services, and other marketing and sales ...»

Synopsis abstract : «Abstract. The travel agency. The core processes of the travel agency consist of. Forecasting needs and current practices. Seasonality feature. Trend feature. Business cyclicality feature. Demand for hotel reservations. Demand for holiday packages...»

Competitive strategy: Strategies model by Michael Porter

Business & market   |   Business strategy   |   Term papers   |   09/29/2009   |   .doc   |   10 pages
Document abstract : « a model of "a detailed plan for achieving for the first time, in his book Competitive Strategy in high promotional expenditure such as marketing or advertising ...»

Synopsis abstract : «Introduction. The strategic models' uses in strategic management. Why models are so commonly used in strategic management?. How models may contribute to the quality of decision-making from senior executives?. Competitive strategy: Porter's...»

The Case of Dasani

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   18 pages
Document abstract : « brand equity Kevin Lane Keller (Book) 2 - The it would be advisable to plan the strategy Bibliography Lecturer in Marketing, University of Limerick Conor ...»

Synopsis abstract : «Introduction.. Description of the current brand situation.. The market of the water.. Brand history.. Brand equity management system.. The 4P of Kotler.. Porter matrix.. SWOT analyze.. Our proposal: The new marketing strategy.. The customer based...»

Working of the front office department in the hotel industry

Business & market   |   Management   |   Research papers   |   10/23/2009   |   .doc   |   34 pages
Document abstract : « This architectural plan was based on the plans of could provide the expertise technology and marketing thrust that room while a couple would book a double room ...»

Synopsis abstract : «Introduction. Origin and evolution of hotel industry in the world. Origin and evolution of hotel industry in India. Meaning of hotel. Importance of hotel industry. Classification and grading of hotels. Organizational structure of a...»

Conceptual framework of CRM in hotels

Business & market   |   Management   |   Term papers   |   04/08/2009   |   .doc   |   19 pages
Document abstract : « concierge online pages allows to book airport transportation hotels) Group s expansion plan is accompanied with relationship marketing techniques to ...»

Synopsis abstract : «Abstract. Origin of customer related management (CRM). A framework on the customer relationship management. Status of customer relationship management in India. The five strategies for practicing relationship marketing. Organising Customer...»

Exploring the budgetary operations of a hotel

Economics & finance   |   Finance   |   Term papers   |   08/25/2009   |   .doc   |   21 pages
Document abstract : « tie-ups etc on payment of marketing fees and and lunch or dinner o Bermuda plan: Rate includes days, closing the balances, and performing book keeping duties ...»

Synopsis abstract : «Introduction. International chain operations. Levels of service. Classification of hotels. Categorization by location. Categorization by number of rooms. Categorization by type of plan. Categorization by length of guest stay. Categorization based on...»

Growth and development: Case study of Rahmqvist

Economics & finance   |   Economics   |   Case study   |   01/15/2009   |   .doc   |   23 pages
Document abstract : « a clear growth strategy and a long term execution plan. of the scale economies linked to marketing, as well as prospect we will assume that the book value of ...»

Synopsis abstract : «Introduction.. Overview.. Purpose.. Method.. Outline.. Rahmqvist.. The development of Rahmqvist, 1953-2006.. Aspects of future growth and development.. Theories: Growth and development.. SWOT analysis.. Supplementary growth aspects.. Sustainable...»

Portfolio management

Economics & finance   |   Finance   |   Indian project   |   03/05/2009   |   .doc   |   42 pages
Document abstract : « o their first year premium to book business for provider (2004 and 2005 money marketing awards) best life Loan cover term assurance Plan Benefits Endowment ...»

Synopsis abstract : «Introduction.. What is portfolio management?. Meaning and definition of portfolio management.. Need and importance.. Objectives.. Scope of the study.. Primary data.. Secondary data.. Limitations.. Industry profile.. What is insurance?. Insurance...»

Law of copyright with amendments and case studies showing infringement

Law & contracts   |   Other law subjects   |   Indian project   |   03/05/2009   |   .doc   |   23 pages
Document abstract : « by the company to construct a plan for their Akashdeep Sabir had not read the book himself. refrain manufacturing, selling, distributing or marketing any music ...»

Synopsis abstract : «Copyright Act 1957.. Indian copyright law.. What copyright protects?. Works in which copyrights subsists.. Illustrations of copyrights in literary work.. Copyright of dramatic works.. Copyrights of musical works.. Copyrights of artistic...»

Market potential for photo copier & allied products: Xerox India Ltd

Business & market   |   Marketing   |   Market study   |   03/17/2009   |   .doc   |   25 pages
Document abstract : « systems, digital presses and "book factories," multifunction A growing emphasis on ethical marketing behavior Sampling plan: Probability sampling method was used ...»

Synopsis abstract : «Industry profile. Xerox. Ricoh. Gestetner Holding. Canon. Hewlett-Packard. Company profile. Financial services. Financial irregularities. Historical highlights. Code of conduct. Xerox values. Products, solutions and services. Xerox lean Six...»

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