Marketing strategies of IBM Global Service India

Business & market   |   Marketing   |   Theses   |   04/16/2009   |   .doc   |   54 pages
Document abstract : « Data analysis; Conclusion and implications; References; Appendix. Marketing strategies of IBM Global Service India ABSTRACT IBM India's revenue is up 45% from a ...»

Synopsis abstract : «Introduction. Pre and post liberalization story. IBM's Global business services. IBM India's milestones . Objective of the study. Research methodology. Research design. Nature of data. Sampling technique. Justification for the topic. Literature...»

Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage

Business & market   |   Marketing   |   Case study   |   07/28/2006   |   .doc   |   24 pages
Document abstract : «Nokia, its strategies and its wrong Marketing Mix in the In addition to that, the N-Gage marketing-mix was Microsoft USA 56.7 79.2 65.9 3 IBM USA 43.8 ...»

Synopsis abstract : «....»

Overview of the Dell organization and how it can improve its stability in future

Business & market   |   Business strategy   |   Presentation   |   07/07/2008   |   .doc   |   8 pages
Document abstract : « organization such as Hewlett-Packard, IBM, and Sun scholars note that, Though the global PC market when it comes to developing marketing strategies in foreign ...»

Synopsis abstract : «Introduction.. Dell computers: An overview.. History.. Current Challenges.. SWOT analysis.. Analysis of the problems.. Recommendations.. Conclusion.....»

Strategy trend analysis in Indian IT industry

Business & market   |   Business strategy   |   Research papers   |   06/18/2009   |   .doc   |   44 pages
Document abstract : « Big vendors in this category are IBM, HP and NCR in India need to invest in marketing and sales To realize these strategies government is promoting e-governance ...»

Synopsis abstract : «Introduction. Strategy. Operating environment. Remote environment. Policies and infrastructure. Central excise. Export-import Policy. Key areas in growth of IT industry. Growth enablers. Key success factors . Framework for strategic analysis. Trends...»

Direct marketing

Business & market   |   Marketing   |   Term papers   |   04/08/2009   |   .doc   |   28 pages
Document abstract : « a PC manufacturer, Dell competes against IBM and Compaq Other marketing strategies do not give you this predictability FUTURE OF DIRECT MARKETING IN INDIA Direct ...»

Synopsis abstract : «Introduction. What is direct marketing. Key differences between general marketing and direct marketing. Role of direct marketing. Advantages of direct marketing. Disadvantages of direct marketing. What is database marketing?. development of database...»

Identifying a customer: Bharti Broadband Networks Limited

Business & market   |   Marketing   |   Indian project   |   05/27/2009   |   .doc   |   38 pages
Document abstract : « Cisco Compaq Computer Associates Data draft IBM Nortel Sun More of today s marketing is moving from the PROMOTION RELATED STRATEGIES In April 2001, the Bharti ...»

Synopsis abstract : «Introduction. All about broadband. Company profile. About Bharti. Focus. Why is Bharti a specialist. Product information: Broadband interactive terminal. Features . Research methodology. Primary data. Secondary data. Internet Page accelerator (IPA)...»

Experimental marketing: Building customer associations

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   60 pages
Document abstract : « some truly innovative opportunities to activate brand strategies. Five ways of marketing a product or service A Nordstrom, Starbucks, Saturn and IBM as examples ...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

A study on GE's business strategy

Business & market   |   Business strategy   |   Research papers   |   05/22/2009   |   .doc   |   40 pages
Document abstract : « GE should follow the following strategies so as prestigious installations include IBM, Digital Equipments Methodology Market Research Marketing research helps ...»

Synopsis abstract : «Executive summary. The lighting industry. History of light. Lighting: The last one hundred years. Organization profile. History of General Electric . About GE: A six sigma company. GE global businesses. About GE lighting. Product...»

Offshore outsourcing and its impact on America

Business & market   |   Marketing   |   Presentation   |   01/22/2009   |   .doc   |   10 pages
Document abstract : « to high end technology and cost cutting strategies have created IBM, Ernst and Young, and Accenture have contracted lag in this race of global competition due ...»

Synopsis abstract : «Introduction.. Impact on the US economy.. The term outsourcing according to Dr. William Llewellyn.. High profits as the motivating factor.. The manufacturing industry.. Experts at McKinsey Global Institute: Identifying sunk costs in physical and...»

Marketing Apple: The iPhone "Phenomenon"

Business & market   |   Business strategy   |   Case study   |   02/26/2009   |   .doc   |   14 pages
Document abstract : « s. During that time, the IBM PC and Through increased exposure by increasing marketing efforts, the These are all effective strategies for market penetration ...»

Synopsis abstract : «Executive summary.. Company description.. Strategic focus and plan.. Situational analysis.. SWOT analysis.. Key internal strengths.. Key internal eeaknesses.. Key external opportunities.. Industry analysis: Growth opportunity of...»

Change Currency