Term papers, Research Papers and Essays in Management

Tobacco marketing in the contemporary world

Document abstract : «After being brought back from the New World it was cultivated first in Portugal during the 16th century, then tobacco gradually become a product of mass consumption all around the world, passing from the status of a medicinal plant at the beginning...»

Synopsis abstract : «Introduction. The changes of mentalities: A matter of public health. Tobacco kills. Responsible firms. Marketing facing the change in mentalities. Advertising before the new legislation. Nonetheless, advertising has become far more restricted by new...»

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Louis Vuitton Moët Hennessy (LVMH) in Asia

Document abstract : «Louis Vuitton Moët Hennessy- is the world leader in the market of luxury products. Its net revenue in 2005 reached €14 billions and it employs 59 000 peole. As for its retail network, all over the world, more than 1700 shops have been opened....»

Synopsis abstract : «Presentation of the company . Overview of LVMH. The values of LVMH. Global strategy objectives. The 90's: A strategy of external growth. The turning point of the end of the 90's. A new strategic orientation. LVMH on the Asian market . External...»

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Industrial network: Providing specifically adapted products for customers

Document abstract : «The economies of scale, defined as the reduction in cost per unit resulting from increased production realized through operational efficiencies, constitute one of the key goals for firms to improve their competitiveness. But this productive model...»

Synopsis abstract : «Introduction. Implication of standardization-differentiation . The standardization-differentiation challenge . Conclusion. Bibliography....»

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Anna Politkovskaya: A woman, journalist and human rights activist in contemporary Russia

Document abstract : «am a pariah". This is how Anna Politkovskaya defines herself in the beginning of a posthumous article published by The Guardian on October 14th, 2006. Seven days before, on October 7th, around 5 pm, she was murdered in her flat in still...»

Synopsis abstract : «Introduction. Politkovskaya, a witness of the Chechen war and her dedication to her job. Analysis of [ti]pariah[ti] and an [ti]enemy[ti], whose life questions the existence of freedom of speech in Russia. Conclusion....»

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Analysis and comparison of the advertisements of Gucci and Donna Karan (DKNY)

Document abstract : «Gucci benefits from a high level of awareness and a prestigious status all over the world. This aspect made it a global status symbol. Donna Karan International, designs, manufactures and sells clothes under the name of 4 brands: Donna Karan New...»

Synopsis abstract : «introduction. Gucci vs Donna Karan New York. The brands. The adverts. Analyze and assess the positioning strategy of both brands. Targets personality. Motivations and needs. Conclusion. Appendix. Observational or modeling learni...»

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Strategy development: Setting marketing objectives and developing marketing strategies

Document abstract : «This presentation will take you through various steps that are involved in the formulation of a marketing strategy. The presentation will begin with the strategic marketing planning process and from there it will move onto marketing objectives and...»

Synopsis abstract : «Introduction to market strategy development. Objectives. The strategic market planning process. The elements of corporate objectives. The elements of performance objectives. The elements of marketing objectives. The share matrix of Bostom Consulting...»

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International business law: The case of Peach International Inc

Document abstract : «The Peach International Company is a start up specializing in the "high tech communications" domain. The firm is at the higher level of technology in the domain of "standard mobiles". Indeed, the company provides phones that contain all the...»

Synopsis abstract : «Introduction. Implementation issues in Kingdom of Utopia. Patents. Local state and bureaucracy. Exclusive distribution. Subsidiary implementation. Legal analysis and solutions. Patent legislation and solutions. Corruption solutions. Exclusive...»

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Consumer ethnocentrism and attitudes towards domestic and foreign markets

Document abstract : «We had asked a specialized group to read an article titled: "Consumer ethnocentrism and attitudes towards domestic and foreign markets" written by John J. Watson and Katrina Wright and summarize it later. The basis of this case study was to...»

Synopsis abstract : «Introduction. The country of origin effect and consumer ethnocentrism. Schwarz listings of countries. Execution of the task. Results. Conclusion. Indicative bibliography....»

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Improving Vichy Sun Care sales for teenagers and young adults

Document abstract : «The objective of our work is to increase the sales of Vichy sun care products for the segments of 13 - 25 years old people. To reach to our target group, we used two main marketing styles which are strategic marketing and operational...»

Synopsis abstract : «Introduction to Vichy sun care products. Strategic marketing. Current market situation. Offers of competitors. SWOT analysis of Vichy (focused on 13-25 years old people). Strategic matrix of Vichy for 13-25 years old people. Brands and...»

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Marketing strategy: Case study of Easy Mobile

Document abstract : «Throughout the years, the Easy Group strategy kept a clear readability built around some corner-stones principles: a no-frills/low-cost approach, an identifiable and recognizable simple communication strategy mainly focused on price and...»

Synopsis abstract : «Overall presentation of the strategic growth of the Easy Group. Ansoff matrix for the Easy Group. Developed Version of the Ansoff Matrix. Transfer of strategies from the previous Easy brands to Easy Mobile. Can the Telmore Business Model be...»

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How can Parc Asterix ensure its place as second player on the theme park market?

Document abstract : «Parc Asterix is part of the Compagnie des Alpes group (CDA Parks), a group specialized in: The ski business, with 18 ski areas such as La Plagne, Tignes, Meribel, and others. It is the leader in the international market with 55% of the market...»

Synopsis abstract : «Introduction. Diagnosis of parc asterix and its environment. External diagnosis. Internal diagnosis. Recommendations. A strategy distinct from that of Disneyland. Make access to the park easier. Increase communication and promotion. Increase the...»

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A comparative analysis of the French baby wears market and its main competitors

Document abstract : «In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies...»

Synopsis abstract : «Introduction. Market overview. Market presentation. Positioning of the brands. Competition. Imports and exports. Consumers. Upper market retailers. SWOT analysis. Key features and findings. Network. Image. Products and ranges. A study of the middle...»

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Marketing plan: Avon and Mattel Inc

Document abstract : «With this article we will highlight how Mattel and its well-known icon, Barbie tried to get a foothold in the Chinese market since 1998 by using a well known company: Avon. This situation is called a piggy - back, this illustrate how company A, here...»

Synopsis abstract : «Executive summary. Company description. Strategic focus and plan. Avon mission. The global beauty leader. The women's choice for buying. The premier direct seller. Avon's values. Avon's Principles. Core competency and sustainable competitive...»

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Soft capitalism as related to therapeutic modes of work

Document abstract : «The global village concept has fuelled soft capitalism and the rise of the ethos in this field within organizations. Let us first understand the basis of globalization. While not so different from traditional villages in its desire to ...»

Synopsis abstract : «Introduction . Statement of research problem . Significance of study . The dilemma facing economic policy advisers arising from the theory of second best. The extent to which economic theory and empirical evidence support the use of competition...»

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Player in the international market: The introduction of Emmi energy drink

Document abstract : «As the leading Swiss maker of cheese and milk, Emmi hopes to continue being one of Europe's innovation leaders and trendsetters in the market of milk products. The brand expects to see an above average growth in the international markets over the...»

Synopsis abstract : «Introduction. Company's goals and objectives. Mission statement. Actual strategy. Business definition. External analysis. Customer analysis. Trends for dairy market. Market and segment analysis. Distribution. Competitors. Consumption...»

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Brand and communication - Nike: The goddess of marketing

Document abstract : «History Phil Knight and Bill Bowerman imported Japanese shoes and created BRS "Blue Ribbon Sports". First polemic with the advertisement "you don't win silver - you lose gold" First partnership with football team Strategy of Nike Knight...»

Synopsis abstract : «A study of Nike's marketing foundations. Keys points of Nike's history. The reason for success. Pyramid of influence. The assumption of the pyramid of influence. Celebrities endorsement. Nike marketing policy. The criticisms against the...»

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Ben & Jerry and Iceverks : Marketing strategy in Russia

Document abstract : «The Russian systems were undeveloped and inefficient and the Russian mafia has gained enormous power. For example, the company had to pay as much as 30% of their monthly profit for mafia protection. Russians in Moscow consume 170 tons of ice-cream...»

Synopsis abstract : «The main cultural differences. Business environment . Prodction. Competition. Distribution. Management . Finance. Consumer's expectations and B&J's strategy with its product. Ben & Jerry''s strategy on Russia market. How Ben&Jerry...»

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Communication strategy & plan: Cif case study

Document abstract : «Cif is a very old brand in its sector of cleaning product and has a very strong image, but is too much associated to restrictive and occasional use. As a communication agency, I was asked to think about a new communication strategy which could...»

Synopsis abstract : «Introduction. The communication strategy. Marketing strategic objectives. Communication objectives . Target choice and ranking . Communication tool choices. Copy-Strategy. Principal fact. Positioning. Target. Advertisement promise. Justification of...»

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Perrier fluo analysis

Document abstract : «Perrier is a very well known company in Europe, which is usually associated with a French style. Perrier is under the control of Nestlé water, who bought the company in 1992. Since this acquisition Perrier has tried to change its image and tried to...»

Synopsis abstract : «Introduction . History of Perrier fluo. Trends and developments in the market. Internal and external analysis. Innovation . Packaging and design. Distribution channel. My opinion . Sources....»

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Negotiating a sponsorship deal

Document abstract : «Sponsorship is often set up in order to establish long term relationship and agreement between a rider and a company. Here is our negotiation folder on how to negotiate a sponsorship. We choose to base our research on the snowboarding area...»

Synopsis abstract : «Introduction. Presentation of the parties. Freeride Inc. Aims and benefits of sponsorship for Freeride Inc. Manager of James Miller (snowboarder). Aims and benefits of looking for a sponsorship for James. Negotiation points and results. The duty of...»

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The evolution and implementation of the marketing concept

Document abstract : «Since its introduction in 1950's the marketing concept has been criticized, broadened, and blamed for the current decline in the competitive world. Have critics failed to recognize what marketing concept really is? The Marketing Concept was...»

Synopsis abstract : «Introduction. Marketing concept's history. Arguments against the marketing concept. Arguments for the marketing concept. Point of view. Conclusion. Bibliography....»

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Societal marketing concept - Discussion on the different ways by which organizations can become more ethical and socially responsible in their marketing activities

Document abstract : «Consumers have shown an increasing interest in ethical issues over the last few years. Consequently, ethics has become particularly relevant in marketing, as it represents the interface between the company and the customers. This paper discusses the...»

Synopsis abstract : «Abstract. Introduction. Classical ethical theories. CSM Strategies and benefits. Ethical issues in the marketing mix. Codes of ethics. Ethical decision-making model. Conclusion. References....»

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Décathlon an example of segmented marketing

Document abstract : «In 1976, Michel Leclercq created Decathlon. The first supermarket, which sold sports articles, opened in Englos, near Lille. It was a new concept in France: equipping every sportsman from amateurs to professionals at the best prices. In 1986,...»

Synopsis abstract : «Introduction. Strategic development of Decathlon's marketing. From sport supermarket to sport innovator. Decathlon's marketing. Market and competitive analysis. Segmentation. Professionals segment. Fun and extreme segment. Family...»

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Dorel Juvenile Group

Document abstract : «Dorel Juvenile Group is a part of Dorel Industries, which is a global consumer products company. Dorel Industries is divided into three independent business segments: Juvenile, Home Furnishings and Leisure. Dorel employs approximately 4,800 people...»

Synopsis abstract : «The firm's presentation and its activities. Functions in Dorel UK. Making a product interesting to customers. Starting the advertising process. Main goals in advertising. Meaningful benefits for customers. Measurable feedbacks. Some different types...»

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The male magazines: Market study

Document abstract : «Magazines such as FHM, Entrevue, Men's health, Max, are today widespread not only by their target public, i.e. youngsters and young adults, but also by the grown-ups in general. How is this possible, given that the whole lot was not even issued in...»

Synopsis abstract : «Introduction. Summary of the assignment. Documentary study. Problems. Qualitative and quantitative studies. Limits and recommendations. Product policy. Comparative policy. Pricing strategy. Men's magazines market. Promotion and communication...»

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The principles of direct marketing

Document abstract : «Direct marketing (D.M) is a method of marketing. Transactions are between buyer and seller. "D.M is tailor made-marketing" because the technique is to avoid a unique strategy for all the customers or all the prospective customers. It is focused on...»

Synopsis abstract : «Introduction . Literature review, critical analysis and commentary on academic theory. Definition of D.M. Principals of D.M. How to keep customers and have new customers. Four characteristics of D.M . Critics of D.M. Appreciating the importance of...»

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The role of music in commercial television advertising

Document abstract : «This thesis is written for the Bachelor of Business Studies final. It is a fully literature- based thesis so only literature research is involved. This thesis is about the role of music in commercial television advertising. To reach a satisfying...»

Synopsis abstract : «Executive summary. Introduction. Managerial relevance. Academic relevance. Problem statement. Structure of the thesis. Planning of the chapters. Theories of other specific atmospherics. Atmospherics of stimuli. The characteristics of...»

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Cause marketing: Trend or basic notion of marketing?

Document abstract : «"1 liter bought, 10 liters extracted in Niger with UNICEF"; for four months we could see this inscription on the Volvic water bottles (to February 15th until June 15th 2007). Since few years we can see this type of shares progressively growing. In...»

Synopsis abstract : «Summary. Definition and history . Definition . History . Conditions and criteria . Cause marketing: A branch of traditionnal marketing . Cause marketing: Company's choice . Case Study: 'Save Lids to Save Lives', Yoplait and Breast Cancer...»

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Cause marketing: Trend or basic notion of marketing ?

Document abstract : «"1 liter bought, 10 liters extracted in Niger with UNICEF"; for four months we could see this inscription on the Volvic water bottles (to February 15th until June 15th 2007). In the last few years we can see this type of shares progressively...»

Synopsis abstract : «Summary. Definition and history . Definition . History . Conditions and criteria (Johanna L. Krotz analysis). Cause marketing: A branch of traditionnal marketing? . Cause marketing: Company's choice . Case Study: 'Save Lids to Save Lives', Yoplait...»

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The low cost airline market

Document abstract : «Our future business career will conduce us to travel around the world. The way of traveling is a factor which influences international relations. The emergence of the low cost airlines has modified the traditional market. During our 4 years at ESTA,...»

Synopsis abstract : «Introduction. The low cost company. Definition. Strategy . Low cost and traditional major companies analysis . Differences between the two models. Threats for traditional companies . Case study: Easyjet. Presentation of Easyjet. The reason of this...»

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Media, messages and styles used by Indian marketing communicators of films

Document abstract : «India is the world's largest producer of films by volume - producing almost a thousand films annually. However, revenue-wise, it accounts for only 1 percent of global film industry revenues. The Indian film industry comprises of a cluster of...»

Synopsis abstract : «Overview of Indian film industry and market. 4P's concept applied on the movie industry as a whole. Overview of the film making business. Classification of movies from a producer's or distributor's point of view. Classification of movies as...»

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Retail marketing and strategies: A look at India (15 slides)

Document abstract : «This presentation deals with retail marketing in India and lists some ways to improve the market standing of the product and the retailer. Some of the points covered are advertising media comparison charts and public relations / publicity objectives...»

Synopsis abstract : «Introduction. Store positioning. Retail marketing mix. Elements of the promotional mix. Elements of the promotional mix. Advertising objectives for retailers. Advertising media comparison chart. Public relations / publicity objectives for...»

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The Bourjois trademark

Document abstract : «Bourjois is a modern and very well-known trademark. It proposes perfumes, make-up and personal hygiene products (shower gels, deodorants and body creams) which can be found in supermarkets and hypermarkets (Carrefour, Leclerc ), in perfume shops...»

Synopsis abstract : «Introduction . The characteristics of the trademark's identity. Some key dates. Brand values and culture. Brand personality. The Bourjois trademark and its target. Evolution of the target. Influence of the Bourjois trademark. The importance of the...»

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English applied to management: DEOPatch

Document abstract : «Since several years, technical improvements, combined with the evolution of the buying power and the social remuneration systems, allow to satisfy people's primary needs. Most of French people don't have to worry about getting food, clothes or a...»

Synopsis abstract : «Deodorant market presentation. Definition of the market and the place of DEOpatch on it. How does it work in the different countries?. Implantation on the French riviera market. DEOpatch: The four P's . The transport law in Canada/How to import from...»

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Abolition of advertising on TV public channels

Document abstract : «The French government is working on a bill which is supposed to be subjected to the Parliament and voted before summer 2008. This bill aims to the abolition of advertising on TV public channels of the France Televisions group. Actually, on...»

Synopsis abstract : «Introduction to French Television Group. Financing. Television-viewer's opinion. Polemics and consequences. Comparison with BBC. Conclusion. Bibliography....»

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The mechanism of advertising (21 slides)

Document abstract : «Advertising is any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertisers include not only business firms, but also museums, charitable organizations, and government agencies that...»

Synopsis abstract : «Introduction. Meaning of mechanism of advertising. Functioning of mechanism of advertising. Growth rate of the advertising industry. Forms of advertising. The study of the AIDA model. Impact of advertising. Case study: Pepsi cola...»

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Should the company treat the world as one marketplace, approached with standardized brand marketing, or make local brand adaptations?

Document abstract : «Since the beginning of the twentieth century, brands have existed in individual countries but it's a new phenomenon in international marketing. According to Bradley (2002), "many features of a brand already successful in a domestic market may be...»

Synopsis abstract : «Introduction. Brand theory. Definition. The core concept. The brand execution. International branding: environment factors. Socio-cultural barrier. Legal barrier. Economic barrier. Brand planning & strategies. Brand standardization. Adaptation...»

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The situation of the French energy market within the European Union: Case study

Document abstract : «Since its conception, the EU has been aware of the importance of energy issues. The European Coal and Steel Community (ECSC), formally established in 1951 by the Treaty of Paris, served as the European Atomic Energy Community (EURATOM) as the...»

Synopsis abstract : «Introduction. European energy industry: A new framework. The energy markets liberalization. EU enlargement and the trans-European energy network. The impact of environmental issues. The positive role of the European central bank. Structural analysis...»

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'Le Furet du Nord': Management and marketing

Document abstract : «Le Furet Du Nord is a famous shop which sells books, CDs, and DVDs. It is located in Northern France. The main store was set up in 1959 in downtown Lille. Today, people say that Le Furet Du Nord is one of the biggest European bookshops (the main...»

Synopsis abstract : «Introduction. Presentation of the company. Historical review. Organizational form of the business. Finances. Management. Ethics and core values. Management of the workforce. Interview. Marketing. Marketing strategy. The marketing mix. The way it is...»

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Creativity in advertising agencies

Document abstract : «Building an advertising campaign requires a great deal of advice. You are not going to venture to communicate for a company without knowing its needs perfectly. It works on the same for products or services. This exploration work, which is realized...»

Synopsis abstract : «Introduction . Relations between companies and agencies. Examples of creative strategies. The standard copy strategy. The 'creative copy strategy'. The star strategy. Disruption. Conclusion: The problem of plagiarism ....»

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Launching a designer clothes line. Firm: Fashion Designer Isabelle Beaumenay Joannet

Document abstract : «The marketing problem we aim to deal with is that of targeting the segment of customers Isabelle should focus on. Then we will have to define how to reach this segment. How should Isabelle Beaumenay-Joannet place her brand on the market? We will...»

Synopsis abstract : «Executive summary. Isabelle's label and her approach to fabrics. Zadig et Voltaire and Vanessa Bruno type . The Marc by Marc Jacobs model. The Joseph and Dries Van Noten type. Antoine et Lili. Competitive analysis. Pieces of advice given by shop...»

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Youth market

Document abstract : «There was a time only about 30 or 40 years ago when children were not spoken of as spenders or customers but as savers and future consumers. Sure, they bought penny candy and an occasional soft drink, but retailers did not think of them as...»

Synopsis abstract : «Introduction. Young people: A market in extension. Three markets in one. Parents prepare children. How marketers reach young consumers?. Definitions of key marketing terms. Advertising styles, techniques, and channels. Television advertising. Sales...»

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Marketing plan du vin chilien Montgras

Document abstract : «This Chilean company was created in 1992 by two brothers, Hermann and Eduardo Gras along with an associate, Cristian Hartwig. The main objective for its creation was to provide export-quality wines. Nowadays, MontGras is ranked 20th among the...»

Synopsis abstract : «Introduction. Problem statement. Executive summary. The world market . The Chilean market . Pest analysis. Financial analysis. Causes of this controversial financial situation. SWOT analysis. Recommendations. Segmentation and...»

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Tobacco marketing in the contemporary world

Document abstract : «After being brought back from the New World and being cultivated first in Portugal during the 16th century, tobacco has gradually become a good for mass consumption all around the world, passing from a status of medicinal plant to the one of a...»

Synopsis abstract : «Introduction. The changes of mentalities: A matter of public health. Tobacco kills. Responsible firms. Marketing facing the change in mentalities. Advertising before the new legislation. Restriction of the new legislations. Finding new ways of being...»

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Swot analysis of the Asian luxury market: LVMH

Document abstract : «The Asian market is offering a lot of opportunities. As it's an emerging market (except Japan), there is a high growth rate with a global increase in wealth. Consequently, Asians are becoming richer and have more purchasing power. So the propension...»

Synopsis abstract : «External analysis of the Asian luxury market . Opportunities . Threats . Internal analysis. Strengths. Weaknesses. Bibliography ....»

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The impact of sales promotion on customer retention

Document abstract : «Effective communication is the essence of promotion. In the age of information, marketing is incomplete without effective communication with the prospective buyers about the right product at the right price that is available at the right place....»

Synopsis abstract : «Introduction. Concepts and elements of communication. The role of communication in marketing. The concept and nature of marketing. Marketing communication and promotion. Objectives of promotion. Definition of promotion mix. Elements of promotion...»

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Advertising and its modern aids

Document abstract : «Marketing is more than just distributing goods from the manufacturer to the final customer. It comprises all the stages between creation of the product and the after - market which follows the eventual sale. One of these stages is advertising. The...»

Synopsis abstract : «Introduction. What is advertising?. Scope of advertising . Types of on-line advertising. Web adverting . Classified advertisement. Banner advertising . E-mail advertising . E- marketing. What is e ? marketing? . The internet as an advertising...»

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How viral marketing enhances the ingredients of a promotional mix

Document abstract : «Word-of-mouth publicity is a centuries-old marketing technique. Once customers had a good experience with a product, they would tell their friends, who would often buy and use that product and then tell other friends - dispersing information and...»

Synopsis abstract : «Introduction. Word-of-mouth publicity vs digital media. Difference between biological virus vs marketing virus. History. Types of viral campaigns. Advantages of viral marketing. Examples of good viral marketing . Disadvantages of viral...»

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Experimental marketing: Building customer associations

Document abstract : «Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact with a brand. It involves high levels of interactivity and sensory impact and seeks to elicit an emotional response...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

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Samsung mobile phones

Document abstract : «Today, the market of mobile telephony in Europe is very attractive. It remains a promising sector which is always expanding and has a strong growth rate. The mobile phone market is very profitable. It generates strong profits. For example, in 2004,...»

Synopsis abstract : «Introduction. Market analysis. Analysis of the mobile phone market. Presentation of the company SAMSUNG and its internal forces. Presentation of the product and of the type of purchase. External analysis. Pest analysis (the macro-environnment...»

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Market strategy in the service industry of India

Document abstract : «The Objective of this project report was to analyze the marketing and other related strategies of three hotels in the past 3 years. The 3 hotels taken all come under the 5-star segment. They are Radisson Hotel, Hyatt Regency and Vasant Continental,...»

Synopsis abstract : «Objective. Introduction of the industry . Delhi hotels. Research methodology. Findings . Radisson Hotel Delhi. Services and amenities. Other facilities available. Plaza plus package. About the package. Hotel Hyatt Regency. Conference and...»

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Marketing and branding strategies of consumer durable companies in India

Document abstract : «The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the...»

Synopsis abstract : «Introduction. Emergence of consumer durable industry. The major industries. Trends affecting the consumer durable industry. Philips India and Videocon International Ltd. The market share . Business portfolio. Product analysis â€“...»

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Project of Launching a New Bulgari Fragrance (2006)

Document abstract : «In September 2006, five smart, young women from the United States, Morocco and France came together to establish "Media 5", the classiest advertising agency on the Côte d'Azur. "Media 5" is an agency focused on promoting products for women that the...»

Synopsis abstract : «Introduction. Media 5. Bulgari. Market situation. Background information. The environment. Norm's context. Legal and political context. Economical context. Social context. Types of distribution. Consumer behavior. Consumer...»

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Gap

Document abstract : «We decided to create an IMC campaign for Gap because it is a very large and well-known retailer that has not been successful in capturing the college market in the last few years. Gap strives for mass appeal with its designs but the brand style that...»

Synopsis abstract : «Introduction. Overview of the Gap Company and brand. Gap's competitors. Presentation of the research. Step one: Building hypothesis. Step two: Verifying and quantifying our hypothesis . Segments in the target market . The customer's profile: our...»

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Coca Cola ads since its creation (period 1938-1952)

Document abstract : «Nowadays, Coca-Cola company is still a dream. This 1889's company, worldwide, well-know, survived and moreover it is still developing its products to increase of course its markets shares and its sales. Coca-Cola is a model for entrepreneurship...»

Synopsis abstract : «Introduction. The main problem. The icon of heroes personalized by the American airplane hostess and by the American soldier. The reaction against the Cocacolonisation . The customers' behavior . The objectives and measurement standards. Commercials...»

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Strategic marketing in today's Indian markets

Document abstract : «This study has been undertaken to study the strategic marketing trends in the white good industry, the growing competing among various white goods competitors and emerging scenario in the new millennium. The study reveals that though many MNCs have...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

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Marketing using sports in India

Document abstract : «If there is one change that has taken place in the sporting arena during the past 15 years in the country, it is the influx of marketing muscle and the infusion of large sums of money. Players, events, broadcast and media coverage, clothing and...»

Synopsis abstract : «Introduction. The history of sports in India. Sports in ancient India. Popular sports in India. History of cricket. History of hockey. History of lawn tennis. History of golf. Rajiv Gandhi Khel Ratna awards winners in India. Arjuna...»

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Internet marketing - Product launch/Marketing plan

Document abstract : «Our overall goal of Peacock is not only to provide beautiful and healthy make-up, but also to promote an environmentally friendly way of living. Our make-up comes from responsible suppliers and is made of pure, natural products; and our recycling...»

Synopsis abstract : «Introduction. Mission statement. Corporate ethos. SWOT analysis. Market analysis. Market conditions and potential. Target market online habits. Site map. Competitor analysis. Objectives. Market entry strategies. Major market segment. Local market...»

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Victoria's secret

Document abstract : «Pick a brand and gather all its marketing communications materials. How effectively have they mixed and matched the marketing communications? Have they capitalized on the strengths of different media and compensated for their weaknesses at the same...»

Synopsis abstract : «Introduction. Marketing communications materials. Media and a special goal. Attract new consumers. Inform about a new product, a new collection or an event. Emphasize the brand. Secure the loyalty of the consumers. Integration of Victoria's Secret's...»

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Marketing strategy of Vodafone in India and the consumer's attitude towards their services

Document abstract : «The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA....»

Synopsis abstract : «Introduction. Indian mobile phone industry . SWOT analysis of Indian mobile phone industry . Competitive environment of Indian cell...»

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Marketing plan for Lora Hart Stress consultant

Document abstract : «Proposal for firm's mission statement: To provide quality consulting and life-balancing programs and initiatives to law enforcement agencies and individuals in order to help them achieve their career objectives in a healthy manner and environment....»

Synopsis abstract : «Proposal for firm's mission statement. External environment. Opportunity in British market. Law enforcement and prison guards. Law enforcement: Not a 'trend'. Swot analysis. Opportunities and threats. Strengths and weaknesses. Developping and...»

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The Asian cosmetics market: The "Looks.com" case study

Document abstract : «By the way of listing its products for sale on the website LOOKS.COM, a manufacturer will get various advantages, and also some disadvantages. Obviously, the aim for LOOKS.COM is that the advantages overcome the drawbacks, so that the manufacturer...»

Synopsis abstract : «Questions. The advantages and disadvantages for a manufacturer listing its products for sale on looks.com. The effectiveness of Robbie Jessel's plan to position LOOKS.COM as a duty free retailer . How would you approach manufacturers and...»

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Is the United Nations an effective organization?

Document abstract : «The United Nations is not the first international organization to be established to help in settling conflicts peacefully and preventing future conflicts. In 1899, the Hague Convention for the Settlement of International Disputes was established. ...»

Synopsis abstract : «Introduction. History of the United Nations. The formation of the Security Council . being fair and looking legitimate . Conclusion....»

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Cultural differences in international marketing: Where's the beef? McDonald's sells hamburgers in a Hindu country

Document abstract : «The first McDonald's restaurant opened on 15th April 1955 in Des Plaines, Illinois, U.S.A. and after 50 years down the line, the company is the world's largest food service system with more than 30,000 restaurants in 100 countries, serving more than...»

Synopsis abstract : «Company presentation. Barriers for entrance to Indian markets. McDonald's solutions. Recommendations....»

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Saakashvili and the developments in Ajara

Document abstract : «Ajara is the only autonomous region in the South Caucasus that never fought an armed conflict with its central government. In the Georgian context, the non-violent resolution of the Ajara crisis following the Rose revolution makes a particular sense...»

Synopsis abstract : «Introduction . A general background of Ajara: Ajara's specificities. An economically strategic region. Role for ethno-religious belongings. Abashidze's miscalculations. Abashidze and the Rose revolution. The defection of the Russian...»

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The myth of New York City from a French perspective

Document abstract : «For this presentation, I have chosen to talk about New York City, also known as "the Big Apple" or the "city that doesn't sleep". When French people hear about the United States, they often imagine how exciting the life might be in New York. The...»

Synopsis abstract : «Introduction. New York is a place. Architecture and buildings. The statue of liberty. From Manhattan to the Bronx. New York is a culture . A specific literature: comics, the New York times and the New Yorker. From the Met to the MoMA. New York is...»

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The influence of quality relationship and distribution of selling-in against marketing performance

Document abstract : «The key to the success of a company according to Kalwani and Narayandas (1995) is determining the needs and desires and satisfy consumer needs more effectively than the competitors, in addition looked consumer relationships based on a long-term...»

Synopsis abstract : «Abstract. Introduction. Background issues . References examination and model development. The basic concepts. The quality of relationships . Conclusion. Bibliography....»

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A market study on Indian telecom industry

Document abstract : «Indian Telecom sector, like any other industrial sector in the country, has gone through many phases of growth and diversification. Starting from telegraphic and telephonic systems in the 19th century, the field of telephonic communication has now...»

Synopsis abstract : «Introduction. Classification of the telecom industry. Market shares of public and private players. Number of subscribers. Subscriber trend of fixed line telephony in Indian market. The major public players in the Indian telecom market. Growth trend...»

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Sales & distribution analysis of the Indian telecom industry

Document abstract : «Until the mid-1980s, the telecommunications industry in India was a monopoly, managed and controlled by the Government. The industry is growing at the fastest pace in the world and India is expected to become the second largest telecom market...»

Synopsis abstract : «Introduction. The Indian telecom industry. The products and services in the telecom industry. Sales objective. The Indian sales territory and distribution. Sales quota and distribution strategy. Conclusion....»

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A report on comparative market analysis and marketing strategy of Samsung electronics

Document abstract : «All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to investigation" Research inculcates scientific and inductive thinking and it promotes the development of logical habits of...»

Synopsis abstract : «Introduction . Overview of the consumer durable market. Company profile. Comparative analysis. Objective of the study. Scope and limitation of the study. Research methodology. Analysis of dealers questionnaire. Analysis of sales data. Analysis by...»

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A study of brand personality of Saffola cooking oil and feasibility of Saurav Ganguly as brand ambassador

Document abstract : «In today's fast life people hardly have time to sit down at ease and have a hearty breakfast, lunch or dinner leading to various diseases. Heart disease is one of the most dreaded diseases due to improper diet habit. Fortunately people in India...»

Synopsis abstract : «Executive summary. Problem statement. Research objectives. Background. Evolution. Sampling plan. Research design. Primary data collection and analysis. Conclusions. Recommendations. ...»

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Final report on tea pot and cup design for elderly people with arthritis

Document abstract : «This report is one that argues for our company's expansion into the area of designing and manufacturing (and possibly marketing and selling) new household products which will be increasingly in demand as well as of benefit to our societies aging...»

Synopsis abstract : «Executive summary. Introduction . Arthritis, aging and hand-mobility issues . Exercise and mobility . Products which help people with chronic conditions that affect the hands . Possible improvements . Conclusion . References from books and...»

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Building digital brands

Document abstract : «Online has always taken a back seat to offline in brand building. Yet online offers the best options for building a meaningful brand, options that didn't exist only a few years ago. Companies without a solid digital brand strategy are literally...»

Synopsis abstract : «The spillover effect. New creative approaches. Re evaluating media investments. Getting closer to the consumer . Implications for marketers. Need of a new marketing model. How to build and manage digital brands?. Personalization tools . Rethinking...»

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Study of consumer behavior in selecting mobile phones

Document abstract : «Mobile users today want their handsets to be converged devices handling multiple functions, entertainment being the most important among them. They want their mobile to be fully loaded with top-end features, but they want all that at affordable...»

Synopsis abstract : «Objectives of the research. An overview of the business context. Story of Nokia- the market leader. Research design. Consumer satisfaction analysis. Reseach methodology. Analysis. Conclu...»

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A presentation on some of the key points about Standard Chartered Bank

Document abstract : «This presentation will begin with an review of the business activities of Standard Chartered before going over the the launch and its subsequent expansion. The presentation will then move over to consumer and wholesale banking in which there will be...»

Synopsis abstract : «Introduction. Key points about Standard Chartered Bank. Business review. Global launch. Expansion at Global. Consumer banking. Wholesale banking. Products and services launches. Process, policies and procedures. Key performance indicators. Brand...»

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The main factors affecting the purchase decision in anti aging products with reference to Olay

Document abstract : «The anti-aging market is one of the largest in the world. The majority of these people want to find a way to fight aging, which is why there is such a high demand for products which hide or fight the signs of aging. It is a great thing that there...»

Synopsis abstract : «Background study. Secondary data. Literature review. Research methodology. Management decision problem. Management research problem. Methodology or approach(research Questions and hypothesis). Questionnaire design. Company profile. Analysis and...»

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Market research on Britannia

Document abstract : «Britannia was incorporated in 1918 as Britannia Biscuits Co Ltd in Calcutta. In 1924, Pea Frean UK acquired a controlling stake, which later passed on to the Associated Biscuits International (ABI) a UK based company. During the '50s and' 60s,...»

Synopsis abstract : «Introduction to Britannia. Britannia is a nutshell. The structure of Indian biscuit industry. The biscuit segment of Britannia. The launch of other products by Britannia. Management discussion and analysis. Annual report. Marketing at Britannia. The...»

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A market study and research on the Indian liquor industry

Document abstract : «The task on hand was to check the preference of alcohol consumers, which would help our client UDV to market its new product, the latest entrant in the Ready-To-Drink (RTD) segment - Smirnoff ICE. To get the desired information, we used both...»

Synopsis abstract : «Introduction. Company profile. Background of the study. Industry profile. Market segmentation. Beer. Country liquor. Indian Made Foreign Liquor (IMFL) and imported liquor. Objective of the study. Research design. Methods of data collection...»

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Image creation, building and management through advertising

Document abstract : «Marketing managers and PR personals do not always talk the same language. Marketing managers are much more bottom - line oriented, whereas PR practitioners see their job as preparing and disseminating communications. But these differences are...»

Synopsis abstract : «Introduction. Role of MPR. Major tools of MPR. Objectives of MPR. Advertising as theoritical approach. Definition of advertising. Advertising an art, a science, a business and a profession. Advertising objectives. Importance of advertising to a...»

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Marketing of the hotel industry

Document abstract : «The good times that began for the hotel industry, with the opening up of the economy at the start of the decade, seem to have ended. The industry has had its ups and downs and come a full circle in the last ten years. As with the broad economy...»

Synopsis abstract : «Introduction. Introduction to hotel industry. The profitability of the hotel industry. Hospitality industry in India. The property management system. Case study. Accommodation in highly specialized sector. The growth of conference, business and...»

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Wal-Mart: Threat to economic diversity

Document abstract : «Wal-Mart is not just another department store, but is instead a huge conglomerate that treads the line of breaking anti-trust laws and labor laws. Its incursion into the American marketplace has made huge negative in-roads into small towns cultural...»

Synopsis abstract : «Introduction. The federal government and the business malpractices of Wal-Mart. The Mexican government . A federal investigation of Wal-Mart's business practices . Employees of Wal-Mart and a closer look at their parctices. Regulation and scrutiny...»

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Coca-Cola and India

Document abstract : «One of the impacts of globalization has been the merging between industrial-developed nations and traditional-centered countries. While this merger is based around business, the lines of communication in terms of brand identity, advertising, and...»

Synopsis abstract : «Introduction. The origin of the Indian idea . Indian culture. The collectivism of India . Hofstede's analysis . Coca-Cola company . System of business relations and regulations. The image of the company . Pesticide levels in Coca-Cola beverages...»

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Performance appraisal system of eMorphosys

Document abstract : «Appraisal of one individual by another individual is a continuous process and it is a natural phenomenon in beings. This is constantly done, consciously in our day today interaction, ether in family life or in a social setting or in an organization...»

Synopsis abstract : «Introduction. What is performance appraisal system?. Importance of the study. Objectives of the study. Methodology of the study. Scope and limitations of the study. A theoritical review of the study. Company profile. Data analysis. Findings and...»

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Market research on customer satisfaction survey for Henkel (B2B)

Document abstract : «This research was implemented to determine the level of Customer Satisfaction with Henkel Products and Services. It is a Business to business (B2B) research. The approach adopted for conducting the research includes surveys and personal interviews...»

Synopsis abstract : «Introduction. Problem definition. Problem. Rationale of the study. About company. Joint venture of the company. Anand Automotive System. Manufacturing locations. Manufacturing facilities. Product portfolio. Safety health environment & quality...»

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Customer-buying behavior focusing on market segmentation in the insurance sector

Document abstract : «Insurance is in a manner of speaking the last frontier in the financial sector to open. It is also a sector, which leads to benefits across the full spectrum, from the individual who now have wider choices, to the economy, which see increased...»

Synopsis abstract : «Executive summary. Introduction to the industry. Marketing of insurance. Marketing mix policies. Research methodology. Title. Objective . Scope of the study. Significance of the study. Research design . Facts/findings. Data analysis and...»

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Market Segmentation

Document abstract : «The process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix. The strategy of segmentation allows producers to avoid head-on...»

Synopsis abstract : «Introduction. What is market segmentation?. The phases in marketing strategy. How market segmentation operates?. Bases of market segmentation. Geographic. Democraphic. Psychographic. Sociocultural. Benefits of market segmentation. What is hybrid...»

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Customer perception towards Indian and Chinese goods

Document abstract : «Closely following the liberalization and the economic reforms, India is witness to an important event: the 'Chinese Aggression' of a different order in the form of entry of Chinese goods at a price which sends heart attack signals to many Indian...»

Synopsis abstract : «Introduction. Chinese aggression as a result of liberalization and the economic reforms. Advantage for India. Disadvantage for India. India's economic ties with China. Exim policy of India. Foreign Trade Policy. Changing international trade...»

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What is 'Emotion Marketing'?

Document abstract : «Emotion Marketing is a new theory, which will soon capture the attention of all marketers. It is about how a business can use emotion to sell its products or services, to enhance brand loyalty, and to build lifelong customers. The core idea of...»

Synopsis abstract : «Abstract. Introduction. Definition. Concept. Strategy. Emotion marketing model-The value star. Implementation. Case example - Saturn. Use emotion to create interest. Make customers feel welcomed. Ensure buying experience pleasant and...»

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Is mass marketing dead?

Document abstract : «Mass marketing engenders a number of disadvantages. Costs for advertising slots are exceptionally high, excluding many small companies, and large companies have to put aside excessive amounts of money for their marketing budget. The cost of...»

Synopsis abstract : «Abstract. Introduction. The history of mass marketing. The advantages and disadvantages of mass marketing. The fall of mass marketing. Market segmentation: The main competitor. The advantages and disadvantages of market segmentation. Other...»

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Capital One: An analysis

Document abstract : «Capital One's business model recognizes that each customer requires a different product and service benefits from a credit card provider, and acknowledges that if customers are offered what they want and need as opposed to what banks want to offer...»

Synopsis abstract : «Introduction. Critically evaluation of the business model and the information based strategy. An evaluation of Capital One's approaches to customer retention and customer termination. Capital One's approach to internal marketing. Evaluation of...»

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Direct marketing

Document abstract : «An interest rousing advertisement in the press entices you to dial a toll free number for more information on a great looking proposition. You find it hard to hold your curiosity and go ahead with making a call. At the other end, you hear a friendly...»

Synopsis abstract : «Introduction. What is direct marketing. Key differences between general marketing and direct marketing. Role of direct marketing. Advantages of direct marketing. Disadvantages of direct marketing. What is database marketing?. development of database...»

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Marketing strategies of Colgate Palmolive Ltd

Document abstract : «As early as 3000 B.C. Egyptians used toothbrushes fashioned from twigs. In the 20th century a major design advance occurred in 1938 with the launch of Dr. West's Miracle Tuft toothbrush, the first nylon bristle brush. Until the late 1970's...»

Synopsis abstract : «Introduction. Objectives of the study. Methodology of the study. Company profile. Company strategy. Marketing mix. SWOT analysis. Survey findings. Retailers survey. Conclusion. Suggestions. Questionnaires. Retailers' questionnaire. Consumers'...»

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From internet innovation to E-process execution

Document abstract : «This presentation will start with a brief look at innovation and move onto the success of a process. It will then examine the idea in the realm of retailing and financial services. then it will move to cover the e process strategy before moving onto...»

Synopsis abstract : «Introduction. From Internet innovation to eProcess execution. How process excellence makes execution possible. The eProcess strategy. Value network prioritization. How to build value portfolio. The advantages of eProcess. Case study - Cisco's...»

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A presentation on marketing management

Document abstract : «This presentation will start with marketing environments and systems. It will explore environments like the economic, competitive, technological, socio-cultural environments, etc. The presentation will then progress towards market oriented strategic...»

Synopsis abstract : «Introduction. Key factors of marketing environment. Economic. Competitive. Technological. Socio-cultural. Politico-legal. Demographic. Natural. Market oriented strategic planning. The BCG matrix. Factors influencing consumers' behavior. Analysing...»

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Wipro Infotech: The market aspects of laptops

Document abstract : «Laptops are now a very essential commodity for Indian consumers. They constitute a large portion of the electronic market in India. If these laptops are not marketed properly and are not in the Indian consumers' eye, the more established brands are...»

Synopsis abstract : «Company profile. About Wipro Infotech. Portfolio. Product profile. Wipro personal computing. Alliances. Consumer direct business model. The survey . The objective. Market brands overview . Laptops retail market model types. Tablet-style. The survey...»

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Tata AIG Life Insurance Co. Ltd: Market mapping and research for group pensions products

Document abstract : «Due to the advancement made by mankind in the fields of science and medicine, life expectation has been increasing at a steady rate, and today one can expect to have a longer life span than the earlier generations. For people, this increase means a...»

Synopsis abstract : «Introduction.. Indian Insurance Industry.. Insurance industry characteristics and registered insurers.. Role of insurance companies with respect to gratuity & superannuation.. Ways to manage gratuity/superannuation liability.. Tax benefits of...»

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The importance of brand in boosting the sales in life insurance services: ICICI Prudential Life Insurance

Document abstract : «A brand name helps an organization differentiate itself from its competitors. In today's competitive world no product can go without a brand. Customers often build up a relationship with a brand that they trust and will often go back to time and...»

Synopsis abstract : «Introduction.. Types of life insurance policies.. Role of brand in insurance.. Need for branding in insurance.. Research design.. Statement of the problem.. Objectives of the study.. Scope.. Study Area.. Research methodology.. Data. . Operational...»

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Creativity in advertising

Document abstract : «Advertising is both art and science. The science of advertising is the analytical part that we have been looking at this point: setting goals, deciding strategy, choosing among different creativity styles. Some people call this step convergent...»

Synopsis abstract : «Executive summary. What is creativity?. Objectives of creativity. Description/structure of the methodology/alternative solutions. Expected results/benefits. Characteristics of providers. Application. Types of firms/organisations concerned. What...»

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Advertising on the radio

Document abstract : «Advertising, in general, expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don't just pop out from nowhere, they are built on the key communication points that motivate sales....»

Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Primary. Secondary. Fundamentals of technical know-how. Cost involved. Origin of format radio. History of Indian radio. Different radio stations across India. License fee and revenue...»

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Advertising - An overview

Document abstract : «Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception, advertising...»

Synopsis abstract : «Introduction. Meaning of introduction. Origin and growth of advertising. Kinds of advertising. On the basis of area. On the basis of functions. On the basis of advertising. Active participants in advertising. Role of advertising. The advertising...»

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