Term papers, Research Papers and Essays in Management

The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior

Document abstract : «Over the years, many growing and grown brands have jumped on to the celebrity endorsement bandwagon. Marketers are aware of the power of celebrities in advertisement and branding and their influence on consumer buying decisions. Endorsement is a...»

Synopsis abstract : «Introduction. Key factors of celebrity endorsements / brand ambassadors. Marketing. Advertising. Branding. Definition of consumer behavior. Overview. Literature review. Aim of the research. Brand image and brand identity. Definition of a...»

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Market potential of Levi's

Document abstract : «A dress is a reflection of the culture of a period and in an inclusive term. For garments, fashions define the notations of taste in a given cultural environment. The term has particular reference to prevailing in matters of dresses and...»

Synopsis abstract : «Introduction. Objectives of the study. Scope of the study. Limitations of the study. Methodology of the study. Analysis of the profile of the industry. A study on the textile industry. Profile of the Levi Strauss & co. Levis Strauss & co...»

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How to conduct a market research with special reference to Cadbury

Document abstract : «Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced...»

Synopsis abstract : «Meaning of market research. Marketing research process. The problem and the research objectives. Types of research designs. Research design. Types of research designs. Data collection. Observation method . Surveys (questionnaire to...»

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Consumer behavior in the services sector

Document abstract : «This presentation will start with a look at the services marketing triangle. It will then explore the ways of using the services marketing triangle. it will then take a look at the scope of consumer behavior along with examining the consumers...»

Synopsis abstract : «Introduction. Consumer behavior in the service sectors. Ways to use the service marketing triangle. Scope of studying consumer behavior. Model of consumer decision making processes . An overall model of consumer behavior. Risks involved in the...»

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Creating Market Value for the customer.

Document abstract : «We will first talk about Value delivery and its two dimensions. These dimensions are effectiveness and efficiency. There also exist tools for creating customer values. The user is primarily concerned that the product or service performs as desired...»

Synopsis abstract : «Introduction. How to create market value for customers. Dimensions of value delivery. Tools for creating customers' value. How to create market values for users. Qualities of performance value. Dimensions of social and emotional values. How to...»

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Information technology and knowledge economy

Document abstract : «Information Technology (IT) is the industry, which through the use of computers and other supporting equipment helps in the spread of knowledge. The term information helps in the spread of knowledge. The term information technology includes...»

Synopsis abstract : «Introduction. Emergence of knowledge economy. Information Technology in a developing country viewed in world context . Communication and information status in selected countries. Financial performance report. Conclusion....»

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The impact of advertisement on the buying behavior with reference to the consumer durables

Document abstract : «The consumer durable industry in the past few years has seen tremendous growth. Advancements in the technology, government support and increased level of interest among the private players into the industry has given rise to the healthy competition...»

Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»

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A study on event management

Document abstract : «Michael J Wolf, in his book "The Entertainment Economy" says, "Entertainment not autos, steel or financial services is fast becoming the engine of growth of the new economy". Digitalization, broadband and internet make this among the fastest...»

Synopsis abstract : «Introduction. Opportunities in event management. Threats in event management. Role of advertising agencies in event management. Factors affecting the choice of event management firms and advertising agencies. Process of organizing an entertainment...»

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Market potential for photo copier & allied products: Xerox India Ltd

Document abstract : «Documentation industry is expanding at a rate of more than 20% per year, and the world majors have recognized the Indian market as a thrust area. They are present in India either through joint ventures or through 100% subsidiaries. The high import...»

Synopsis abstract : «Industry profile. Xerox. Ricoh. Gestetner Holding. Canon. Hewlett-Packard . Company profile. Financial services. Financial irregularities. Historical highlights. Code of conduct. Xerox values. Products, solutions and services. Xerox lean Six...»

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Mutual fund as an investment options in Prudent Corporate Advisory Services Limited

Document abstract : «All investments carry risk in some form or the other. Risk, liquidity and return are the so-called factors, which are considered before making an investment. But there is a trade off between risk and return. Lower the risk and lower the return. The...»

Synopsis abstract : «Industry overview. Investment planning. Industry analysis. Company overview. Research methodology. Data analysis. Cross tabulation. Limitations of study. Findings. Suggestions. Bibliography. Anne...»

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Importance of organizational marketing

Document abstract : «Since the 1950's various concepts have captured the imagination of scholars and practitioners (organizational identity, corporate identity, corporate branding, corporate image, corporate reputation and corporate communications). Each of these...»

Synopsis abstract : «Introduction. Key questions and constructs. Two levels of marketing. Strategic marketing . Operational marketing . Four P's. Product. Pricing. Promotion. Placement (or distribution). Marketing: New...»

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A report on Indian rayon

Document abstract : «Man-made fiber includes both synthetic fibers and celluloses. Rayon is a generic term for man-made fiber, composed of regenerated cellulose and deviates also called as celluloses. The standard types include viscose staple fiber (VSF) and...»

Synopsis abstract : «Introduction. Brand profile. Existting body. Organization structure. History and development. Vision Statement. Size of the unit. Swot analysis. HR Department. Introduction. Organization structure of personnel department. Manpower planning. Job...»

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How language in advertising has changed over the decades

Document abstract : «Like ball players with their bats, or librarians with their books, advertisers look to a versatile collection of contrivances for seducing an audience. Advertisers look to words and language as their way of capturing the attention, and hopefully the...»

Synopsis abstract : «Introduction.. Unravelling commercial speech.. Analysisng advertizing.. Difference between old and new customers.. The 1970's advertisement for Western Air Lines. . The use of language in the late 1980's.. The use of language in the late...»

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Experiences of Apple's symbolic foundations

Document abstract : «Sparked by a phenomenon that I call "I-culture"; this research attempts, at first, to delineate the contours of the technological culture that Apple attempts to construct through various symbolic approaches. It then explores how people receive these...»

Synopsis abstract : «Introduction.. Methods.. Theoretical framework.. History.. Apple's symbolic foundations: Counter culture.. Evolution of logos.. Apple as democratic.. Apple as individualistic.. Apple as stylistic.. Apple as status symbols.. How do people experience...»

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Derivatives market in India: A study of Wipro Limited shares

Document abstract : «The emergence of the market for derivative products, most notably forwards, futures and options, can be traced back to the willingness of risk-averse economic agents to guard themselves against uncertainties arising out of fluctuations in asset...»

Synopsis abstract : «Introduction . Derivatives. Definition. Products. Participants. Functions. Types of derivatives. Characteristics of derivatives. Rationale behind the devolpment of derivatives. Derivatives instruments in india. Derivatives segment in BSE&...»

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Study and analysis of extrusion processes

Document abstract : «Today most of the industries use this Extrusion process, for manufacturing of different components. In this process a block of metal is reduced in cross section by forcing it through a die orifice under high pressure. In general, extrusion is used...»

Synopsis abstract : «Introduction.. Types of extrusion.. Direct (forward) extrusion.. Indirect (reverse, inverted or backward) extrusion.. Hydrostatic extrusion.. Impact extrusion.. Polymer extrusion (Screw type).. Classification based on temperature.. Hot...»

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Advertisement and sales promotion with reference to Leo Labs IT Solutions Pvt. Ltd.

Document abstract : «LeoLabs IT Solutions Pvt. Ltd. has built a reputation of delivering software and business management solutions that provide measurable results. It has been recognized as one of the fastest growing companies in Hyderabad, India. LeoLabs growth can...»

Synopsis abstract : «Company profile.. Theoretical perspective.. Marketing research on new product development.. Objective and scope.. Research methodology.. Limitations.. Analysis and interpretatio...»

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A study on comparative analysis of customer satisfaction

Document abstract : «Marketing is the business function that identifies customer needs and wants, determine which target market the organization can best serve, designs appropriate products, services and programs to serve these markets, and calls upon every one in the...»

Synopsis abstract : «Introduction.. Objectives of the study.. Industry profile.. Methodology.. Primary data.. Secondary data.. Need and significance of the study.. Scope of the study.. Limitations of the study.. Theoretical framework.. Stages of the buying...»

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A study on inventory management at the bulk activities division of Dr. Reddy's Laboratories Ltd

Document abstract : «Materials are equivalent to cash and they make up an important part of the total cost. It is essential that materials should be properly safeguarded and correctly accounted for. Proper control over material can make a substantial contribution to the...»

Synopsis abstract : «Introduction.. Objectives of the study.. Need for the study.. Methodology.. Scope of the study.. Limitations.. Company profile.. Inventory management.. Introduction.. Types and classification of inventory.. Need for inventory control.. Valuation of...»

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The notion that strategy is independent of the details of running an organization: The great fallacy of conventional management

Document abstract : «Defining strategy is a challenging thing to do but the characteristics of strategy can be summed up in the following definition, "A strategy is the set of actions through which an organisation, by accident or design, develops and uses them to...»

Synopsis abstract : «Introduction.. What is strategy?. Components of a good strategy.. What is strategic management?. The strategy making process : Conventional management approach.. Levels of strategy in an organisation.. Strategic decision-making.. Characteristics of...»

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A detailed study on the market awareness and market share of the ING Vysya group life insurance

Document abstract : «India, with a middle class household population of around 200 million, presents a huge untapped potential for players in the insurance industry. Its per capita income is expected to grow at over 6% in the next 10 years, which paired with the ever...»

Synopsis abstract : «Introduction.. About the competitors.. Life Insurance corporation of India.. Salient features.. Benefits of the scheme.. On retirement.. On death.. On resignation.. The various Pension options provided by LIC.. Group Insurance scheme in conjunction...»

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What tough economic times may mean for NASA

Document abstract : «The recent economic downturn has put pressure on our government to decrease unnecessary spending. NASA is a vulnerable organization with discretionary funding that could possibly be slashed to save funds. The newly elected administration will decide...»

Synopsis abstract : «Executive summary.. Statement of the problem.. Situation analysis.. Observations.. Assumptions.. Conclusion.. Alternatives.. Recommendations.. Biblio...»

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Marketing techniques in the energy Industry

Document abstract : «The objective of this analysis is to evaluate the functional areas of marketing, financial resources, human resources, technology, operations and research and development relative to how they influence the success of companies within the global gas...»

Synopsis abstract : «Abstract.. Introduction.. Purpose of the report.. Limitations.. Scope of the report.. Critical analysis of energy industry marketing.. Implications of the micro environment.. Implications of the macro environment.. The Shell Oil...»

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Flawless consulting

Document abstract : «Flawless consulting refers to the consistent pursuit of perfection and observable impact in the practice of offering professional advice and guidance to organizational management teams, operational units and sponsors. Basically, flawless consulting...»

Synopsis abstract : «Introduction.. The basics of flawless consulting.. The views and approach of a consultant.. Skill as a critical aspect of flawless consulting.. Problem solving skills.. Process facilitation and collaboration.. Communication skills.. Flawless...»

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Indian advertising: Perpetuating systems of gender, class and color

Document abstract : «Advertising despite acting as a representation of a modern society which has the potential to erase social difference with is democratic spirit actually perpetuates hierarchies of gender, class and complexion. This paper will explore the growing...»

Synopsis abstract : «Introduction.. India's print media industry.. India: Sold on more things then ever before.. Advertisements placed intravenously throughout the content of magazines.. The power of advertising and mass media.. Conclu...»

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Mcdavid's International

Document abstract : «McDavid's International was founded in 1902 as a provider of premium-quality meats prepared in accordance with the Jewish dietary laws of Kashrut. The company initially filled the needs of Jewish patrons living in New York City. In more recent...»

Synopsis abstract : «Executive summary.. Company history.. Financial performance 2000-2006.. SWOT analysis.. Strengths.. Weaknesses.. Opportunities.. Threats.. Key competitor analysis.. External environment.. The need for new products.. Research methodologies.. Research...»

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Offshore outsourcing and its impact on America

Document abstract : «Although no one knows the exact size of offshore outsourcing businesses there is no doubt it has become a leading way to manage costs and reduces time to delivery for a large number of companies in the Western continents. Due to the proliferation of...»

Synopsis abstract : «Introduction.. Impact on the US economy.. The term outsourcing according to Dr. William Llewellyn.. High profits as the motivating factor.. The manufacturing industry.. Experts at McKinsey Global Institute: Identifying sunk costs in physical and...»

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Smirnoff Ice Vs. Bacardi Breezer

Document abstract : «In order to conduct the research, a problem was first recognized, and objectives were generated, accordingly. The purpose of the research is to identify the important issues and problems associated with the Alcopop industry, and then recommend...»

Synopsis abstract : «Executive summary.. Objectives.. The research process.. Research methodology.. Secondary research.. Primary, qualitative and quantitative research.. Alcopops industry.. History.. Future of the Alcopop Market in the UK.. Analysis between smirnoff ice...»

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Croatia

Document abstract : «The goal of this group work is to analyze a country e-marketing strategy, to see if it is adapted to the target, to its cultural and economical environment and its potential and finally to have a critical opinion on the strategy employed. To reach...»

Synopsis abstract : «Introduction.. Objectives.. Croatia and the theoritical basis.. Current online status.. The data available.. The strategy and image resulting.. Croatian marketing environmental audit.. Political and legal factors.. Economical...»

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Marketing plan of a Spa hotel

Document abstract : «In the hotel, there are 6 concepts of restaurant : from buffet to cuisine Ã la carte, Thai cuisine, and a gourmet restaurant on the Yacht. A dancing diner has been proposed. A good wine cellar (with wines) is to come up all over the world. Naantali...»

Synopsis abstract : «Internal analysis.. Environment.. Services.. Spa at the heart of the hotel.. Organization of events.. Business deals.. Individual deals.. Analysis of competition.. Hotel Kunnonpaikka.. Hotel Rantasipi with Kylpyla Tropiclandia Spa.. Hotel...»

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The French wine market and international competition

Document abstract : «For a long time, France has been a "wine country", a reference in terms of production and consumption of wine. Nevertheless, this world leader has seen erosion in its market share for the last few years: volumes exported are decreasing and national...»

Synopsis abstract : «Introduction.. Panorama of the worldwide wine market at the beginning of 2005.. The potential of wine production on a worldwide scale.. Global wine production.. The global wine consumption.. International exchanges.. Focus on the French wine...»

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Sensory marketing

Document abstract : «Today's companies experience more difficulties in differentiating themselves from their competitors, consumers are increasingly volatile and the product itself is no longer enough to satisfy them. In this context, sensory marketing has developed and...»

Synopsis abstract : «Introduction.. Sensory marketing presentation.. Definition.. History.. Theoretical approaches.. Categorisation.. Studies.. Sensory marketing: Real effectiveness or artifice?. Why do the stores invest in the senses?. The dramatization of the place of...»

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E-Leclerc in China: Fictive case

Document abstract : «The objective of this report is to introduce a marketing plan to implant E-Leclerc centers in China. Currently the French market of supermarkets is saturated. The European market is a part of international strategy of E-Leclerc. Nevertheless, China...»

Synopsis abstract : «Executive summary.. Situation analysis.. Situation analysis: Category factors (Porter's 5 Forces Model).. Situation analysis: Environmental factors.. Current marketing strategy.. Product features matrix.. Benchmark of product features...»

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Market presentation about the Ted Baker Company (2006)

Document abstract : «First of all, Ted Baker is operating on the fashion retailing market, which we are going to study, with particular attention to United Kingdom, where the company started. In this report, we will be mainly concerned with women swear retailing which...»

Synopsis abstract : «Retailer presentation: Ted Baker.. Positioning and competition.. Customer base.. Price positioning.. SWOT analysis.. Customer analysis.. Opportunity for better service?. Target customers.. Aim of the concept.. Marketing...»

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Feasibility study of a new cosmetic product launch on the American market

Document abstract : «After having presented the contents of our work and before developing our ideas, we first wanted to explain briefly the context of this study. Indeed, the specificity of our work is the fact that it is totally based on a real situation. Here are the...»

Synopsis abstract : «Overview.. Voyage des Thes and us.. Mission statement.. Executive summary.. America and tea.. Situation analysis.. Company description.. Products of Voyage des Thes.. Market analysis.. Key success factors.. Marketing strategy.. Overall sales and...»

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E-marketing plan for IMPRINT (printing company)

Document abstract : «This E-Marketing Plan is designed to enable IMPRINT to improve its selling performances and to be more competitive in the lithography sector. To explain the proposal concerning an electronic strategy, I added a complete analysis of the company and...»

Synopsis abstract : «Executive summary.. Situation analysis.. Internal analysis.. External analysis.. SWOT analysis.. Keys to success.. Objectives.. Financial (Tangible objectives).. Intangible objectives.. Positioning strategy.. Mission marketing.. Tactics.. Level of...»

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Lenôtre in China Beijing: The biggest market for the biggest gastronomical group

Document abstract : «Strengths: Global fame built on fine upscale products and services, genuine production processes, know-how and licenses (patents), staff (teams, chefs, wine steward)very well trained, large implantation across the world, profitable company,...»

Synopsis abstract : «Lenotre presentation.. Historical presentation.. SWOT Analysis of Lenotre in China.. Product and services.. BCG matrix.. Customers.. Competitors.. Market analysis.. China.. Beijing.. Implantation strategy.. Product and services.. Geographic...»

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What are the most efficient media and related strategies used by companies to target children?

Document abstract : «This dissertation is about children and companies and as the title suggests it, we want to find out which the main media that companies use to target children are and what strategies they develop related to those media. The first part of this...»

Synopsis abstract : «Introduction.. Literature review.. Why are children brands' favourite target.. Strategies using traditional media.. Strategies using a new medium: Internet.. Research methodology.. Findings of primary...»

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Reaching Mexican customers in the real estate business

Document abstract : «Real estate market is changing, it no longer exists one and only way to sell. Consequently, real estate companies must develop marketing researches, by studying clients' needs, understanding them, and then implement prospective solutions. Today,...»

Synopsis abstract : «Introduction.. Time to take another look at the Mexican potential.. A quick presentation about Mexico.. Demographic data.. Current trends.. Approaching Mexican consumers.. History.. 'Business To All' marketing.. Dealing with Mexican...»

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Consumer behavior : Dove vs Palmolive

Document abstract : «The advertisement shows eleven women just with their underwear. The colors of the picture permit to remind the flask of the shower gel (S.G) which is white and blue. The white color is reminded with the background of the picture and the underwear....»

Synopsis abstract : «Comparing and contrasting the two different advertisements and the brands themselves.. Dove.. Palmolive.. The techniques employed by the marketers to project those images. . Needs and motivation.. Personality.. Perception...»

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Sonatrach and European gas market

Document abstract : «Algeria represents 3.12% of the world gas reserves (Hassi R'mel : one of the largest deposits in the world). Gross production of 150 billions cm3 of gas in 2006 (3.88 % of the total hydrocarbon production). Net traded production of about 81 billion...»

Synopsis abstract : «International gas dimension.. Liberalizing EU energy sector.. Problem statement.. The European gas market.. The competitors.. Short run: Pipelines project.. Recommendations.....»

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Contrex - Marketing plan

Document abstract : «Contrex is calorie free and offers a convenient and natural source of minerals. Calcium, magnesium and other minerals give Contrex its unique taste. It mitigates deficiencies of an unbalanced food. It is also good for pregnant women thanks to its...»

Synopsis abstract : «The main features of a product.. Meaning of contrex.. Contrex virtues.. Contrex in a very competitive market.. Cost and price determination of the product.. Commication of the ad and the brand.. Market and availability of the...»

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Indian electricity, potential market research, doing business in the Indian Subcontinent

Document abstract : «The following presentation is a first stage proposal in order to establish the firm in the subcontinent. This first stage is a pilot project developed in three years and aims to enter the Indian market. Depending on the results following steps would...»

Synopsis abstract : «Doing business in the Indian Subcontinent.. Relevant countries for staring business in Indian Subcontinent.. Establishment plan strategy for entering the market.. Marketing plan strategy for doing business.. Plan strategy evaluation for cost &...»

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Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460

Document abstract : «Sakichi Toyoda became famous as the inventor of the automatic loom such as a non-stop shuttle change type Toyoda automatic loom. Following in his fathers footsteps, Kiichiro Toyoda devoted his life into the manufacturing of cars. He founded, in...»

Synopsis abstract : «Introduction.. Marketing objectives and strategy.. Situation analysis of Lexus Brand.. Objectives.. Lexus LS 460's target market.. Proposition to the target audience.. Communications plan.. Choice of the media and reasons.. Estimated results and...»

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The building of customer loyalty and retention strategies in sports marketing

Document abstract : «The research in this dissertation focuses on the building of customer loyalty and retention strategies in sports marketing with the Chinese Professional Baseball League (CPBL) as an example. This research aims to provide the factors which influence...»

Synopsis abstract : «Introduction.. The profile of Chinese Professional Baseball League.. The research objectives.. Literature review.. Customer loyalty and satisfaction.. Identification and the team.. Research design and participant recruitment.. Data collection and...»

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The modern portfolio theory

Document abstract : «The aim of the Modern Portfolio Theory is to provide to a portfolio owner the tools necessary to implement an efficient and sustainable strategy focusing on minimizing the risk. According to this theory, risk is supposed to be reduced through the...»

Synopsis abstract : «Introduction.. The balance between the risk and the potential return.. The variance as a major tool.. The Markowitz theory.. Tha analysis of the price of an asset.. Evaluation of the risk.. Capital asset pricing model.. Active vs passive...»

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Market definition - Theory and case study

Document abstract : «The market is referred as the group of organizations or consumers that have an interest in certain product either from supply or demand side of it. "The definition of the relevant market is an important initial step in establishing whether a...»

Synopsis abstract : «The Massmart Holdings Limited and Moresport Limited merger.. Definition of the relevant market.. The evidence and the merits of the parties' arguments.. The views of the competition commission and the competition tribunal of the relevant...»

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International marketing: the French company Caroll in Brazil

Document abstract : «In order to enter the Brazilian market, the French company Caroll has to adapt its strategy. Indeed there are a lot of competitors like Zara, Etam and the local competitors. The Brazilian market represents a good opportunity for the firm and Caroll...»

Synopsis abstract : «Executive summary.. Introduction.. Presentation of the company Caroll.. Vivarte group.. History.. The essence of the business.. Organization of the company.. Innovation.. Strategy.. Brazil: An opportunity for Caroll's expansion.. Brazil: Market...»

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Marketing challenges when targeting developed markets: How to overcome them?

Document abstract : «Over the past decade, many Asian companies have established branded products in several emerging markets (consumer electronics industry or domestic appliances for example). But nowadays, the next challenge is, for emerging market companies, to...»

Synopsis abstract : «Introduction.. Presentation of the (fictional) brand.. Presentation of the company.. The products.. Targeting developed markets.. Identification & evaluation of the challenges.. Recommendations about how the different challenges can be...»

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Corporate entrepreneurship: The case of Naturis

Document abstract : «The study of Corporate Entrepreneurship (CE) is gaining increasing interest within the field of Entrepreneurship. Much research has been carried out, mainly focusing on identifying determinants and outcomes of CE. Scholars suggest that the term...»

Synopsis abstract : «Introduction.. Presentation of Riso Gallo and Naturis.. Corporate entrepreneurship and corporate venture in Riso Gallo: The role of Naturis.. The organization of Naturis.. Formalization.. The production...»

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The impact of negative rumors on consumers' behaviors

Document abstract : «Mac Donald's has been one of the most famous victim of negative rumors, with the "wormburgers' scare" (Newsweek, 1977). "Wormburgers" are hamburgers made with worms-based steak. In 1977, an astonishing rumor took birth in the United States, blaming...»

Synopsis abstract : «Introduction.. Meaning of the word rumor.. Definition and the main characteristics of the word.. Reasons why rumors start and develop.. Origin of the word.. Transmission and expansion.. Previous examples.. The impact of negative information on...»

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Volkswagen's Touareg "Kong" advertising campaign study

Document abstract : «December 2005, one of the most anticipated films of the year has come to the cinemas all around the world. This film is King Kong, produced by Universal Studios. January 2005, Volkswagen, the largest car manufacturer in Europe, had made an alliance...»

Synopsis abstract : «Introduction.. Situation.. Strengths.. Weaknesses.. Opportunities.. Threats.. Objectives.. Marketing objectives.. Communication objectives.. Strategy.. Push or pull strategy?. Target...»

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A look at the Bass model: Report structure

Document abstract : «Diffusion is a popular theory of communication used in marketing to model the first-purchase sales growth of a new product over time. As Mahajan et al (1990) put it diffusion theory suggests that a new product is first adapted by a few innovators...»

Synopsis abstract : «New product diffusion using the bass model.. Meaning of new product diffusion model.. An overview of the bass model.. Using analogous products in diffusion modeling.. The assumptions and limitations of the bass model.. Technical description of the...»

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Marketing policy Mk 32003: The means-end theory and converse

Document abstract : «The consumer's behaviour is something complex to define and to understand. In fact, various reasons influence the consumer's choices, like his personal values, education, product attributes and its benefits. Therefore, in order to help and to...»

Synopsis abstract : «Means-End Theory and its relevance.. The Means- End theory concept.. The Means-End-theory and the brand management.. Converse and the Means-End theory.. Converse: Hierarchical value map and it's analysis.. Converse: Specific recommendations for the...»

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Market research: Mobiles in Ireland

Document abstract : «In Ireland at present there are three leading network suppliers for the mobile phone industry. These are Vodafone, O2 and Meteor. While these three networks dominate the market between them there are a number of smaller networks such as the network...»

Synopsis abstract : «Background and objectives.. Executive summary.. Methodology.. Entering of Vodafone into the Irish market.. Performance of Vodafone in the Irish market.. Meteor: The third largest mobile phone operator in Ireland.. Ireland: Ireland's network.. Tesco...»

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Overview of the consulting market in Shanghai

Document abstract : «Global industry chain make China an integrated part of world workshop, so experience and management rules are welcome and quickly get implemented. Cost-down pressure make every manager look into ways to improve sourcing and operation. Fast-growing...»

Synopsis abstract : «Market size and trend.. World market trend.. World market potential for consulting services.. Chinese market trend.. SWOT analysis of two sectors which matter for Masai.. Cost optimization consulting.. Strategy consulting.. Operation...»

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Marketing to women

Document abstract : «A few weeks ago, the French brand Celio launched a very original concept aimed at women. Celio is a men apparel brand, but 50% of their customers are women who want to buy clothes as a present. In more and more Celio shops, women can find "The...»

Synopsis abstract : «Introduction.. Women and shopping: A complicated love story.. Shopping as a duty.. Shopping as a pleasure and an entertainment.. The growing importance of women in the strategies of firms.. Portrait of the shopping woman today.. Women and...»

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Wilkinson sword intuition

Document abstract : «Every woman old enough to remove hair knows the Wilkinson Sword Intuition. It is a product which has been launched on the women shaver market because it is a market which is strongly expanding nowadays and represents potential profits for producers:...»

Synopsis abstract : «Introduction.. Wilkinson Sword Intuition: Legal and logistical constraints.. Legal.. Logistical.. Competition.. Direct and indirect competition.. Consumer's profile.. Consumer expectations.. The answers of Wilkinson to these expectations.. The...»

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Global marketing: Russian food market

Document abstract : «The object of this case study is to develop a market strategy that could be used by firms dealing with Russian food market, namely concerning the waffle market. Lots of marketing surveys of waffle consumption in Russia has been done, dealing with...»

Synopsis abstract : «Introduction.. Consumer analysis.. Primary consumption profiles.. Russian and the foreign brands.. Women vs. Men most tempted by bakery products.. The age.. Russian consumers behaviours.. Market Analysis.. Lotus Bakeries company profile.. SWOT...»

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The impact of congruency and contrast on the effectiveness of happy ads

Document abstract : «Big companies have more and more interest in improving the image of their brand to increase their sales but also their profits and there are several reasons for this: According to Malinvaud, using ads enable the brand differentiate itself from its...»

Synopsis abstract : «Introduction.. Theoretical framework.. Research questions.. Hypotheses.. Research design.. Results.. Analysis of the results concerning evaluations.. Analysis of the questionnaire two days later.. Marketing implications.. Limits of our...»

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Peugeot in the United States (2006)

Document abstract : «A MNE (Multi National Enterprise) is a company that has an integrated global philosophy concerning both domestic and overseas operations. It means that these companies have to adapt their strategy and structure according to their different actions,...»

Synopsis abstract : «Introduction.. Firm identity.. History.. Organisation.. Market statistics.. Objectives.. SWOT analysis.. SWOT matrix.. Expanding in the United States of America?. Characteristics of the country (P.E.S.T. Analysis).. Characteristics of the...»

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Red Bull marketing for the Philippine market (2007)

Document abstract : «The functional drink market in The Philippines is driven by the more active lifestyles (GMID, 2005). "A loyal group of enthusiasts remain addicted to sport, and on the other end of the functional drinks consumer group, laborers and other blue-collar...»

Synopsis abstract : «Brief overview of the Philippine energy drink market.. The Philippines market.. Competitors.. Market characteristics.. The main marketing challenge.. Objective & benchmarks.. The marketing mix: A standardized and adaptive...»

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Creating a marketing communication campaign for the entertainment industry

Document abstract : «Sensation white is one of the world best dance event. For each party, around 40,000 people buy tickets and dance for 7 hours, listening to 10 famous DJs. The first party was held in 1999, and for the New Year 2008 celebration, they create a special...»

Synopsis abstract : «Introduction.. Market introduction.. Target customers.. Communication message.. Communication objectives.. Communication strategy.. Time of operations.. Operational costs.. Controls.. Bibliography.....»

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Ikea culture

Document abstract : «Power Distance Index (PDI) focuses on the degree of equality, or inequality, between people in the country's society. In Sweden, the low Power Distance ranking indicates that in this society, there is no difference between citizen's power and...»

Synopsis abstract : «Introduction.. The Swedish culture.. The IKEA concept.. IKEA's concept in Sweden: The 'IKEA Spirit'. How is the firm culture constructed in general?. The sources of the IKEA firm culture.. The characteristics of IKEA firm culture.. IKEA's adaptation...»

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Parenthood in French law and filiation

Document abstract : «The purpose of this paper is first to understand French parenthood, namely the way to be the legal father or mother of a child. Investigating further, we will see whether the current legislation is modern enough or not, which will be our main...»

Synopsis abstract : «Introduction.. The legal filiations.. Definition.. How to prove the legal filiations in French law?. Presumption of fatherhood of the husband.. The parental authority.. The natural filiations.. Natural filiations by recognition.. Natural filiations...»

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The importance of consumer behaviour through the example of Dim's marketing: A successful French tights company

Document abstract : «"Consumer behaviour has been described as the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives" (Blythe, J. The essence of consumer behaviour, p.2). In...»

Synopsis abstract : «Introduction.. The first phase of Dim's positioning: The tights market.. The process of purchase.. Understanding the unconscious wants of its target.. The reinforcement process.. Conclusion.....»

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Strategic management: Mercator Dolenjska

Document abstract : «In this case study for strategic management, we will analyse the company Mercator Dolenjska. The reason we do that is to look how the future of the company could look like, taking into account its advantages and disadvantages. For that we made an...»

Synopsis abstract : «Introduction.. An ambitious project.. The motivations and objectives of the Lisbon strategy.. A changing economic context.. A half-hearted assessment.. Progress have been accomplished.. Deficit of implementation.. Perspectives.. The mid-term review:...»

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Green marketing and sustainable development in France: What are their impacts on companies' strategies?

Document abstract : «The environment and its protection occupy an increasingly significant part of our quotidian. The safety actions of our environment are growing, thus we can see the development of the selective sorting, green transport (bus functioning with gas for...»

Synopsis abstract : «Introduction.. Environment and responsible consumption.. Responsible consumption presentation.. Responsible consumption's background.. The context.. The green consumer.. All the parties involved in sustainable development.. Consumers' analyze.. The...»

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Website evaluation : Audi

Document abstract : «Audi is a German car manufacturer and a part of the group Volkswagen AG. The official name of the company is Audi AG, and its registered office is located at Ingolstadt in Bavaria. The name Audi is the acronym of Auto Union Deutsche Industrie. This...»

Synopsis abstract : «Introduction.. Presentation of the company.. Summary of Audi history.. www.audi.com : An extension of Audi's philosophy.. Audi and its customers: A real passion.. Analysis of the Audi website in a technical point of view.. Design and...»

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Pernod-Ricard "Local Roots, Global Reach"

Document abstract : «The word "alcohol" derives from Arabic al-kuhul and is applied to the many members of the family of alcohols. Beverage alcohol has a well-established place in the global economy. The industry is usually defined in terms of a value chain centered on...»

Synopsis abstract : «Introduction.. Spain strategic implementation.. PESTEL analysis.. 2 main P's relative to the Spanish market.. U.S strategic implementation.. PESTEL analysis.. 2 main P's relative to the U.S market.. China strategic implementation.. PESTEL...»

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Multi - National enterprises

Document abstract : «A uni national company is an enterprise or a business, a venture which target is to have some customers in order to make some profits. But, it is represented in only one country. They can be smalls or big like the railway company in France SNCF for...»

Synopsis abstract : «Introduction.. Development.. Superior in terms of employment.. Quantitative and qualitative aspects.. Employee remunerations.. Working conditions and employee recruitment.. Gender issues.. Superior in terms of industrial relations.. Trade Unions and...»

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Cadbury on the Irish market

Document abstract : «Cadbury Schweppes is a global confectionery manufacturer and a soft drink producer in North America. The company is the number-one worldwide for confectionery products. The company is headed by Todd Stitzer, the Chief Executive Officer (CEO), and...»

Synopsis abstract : «Analysis of the global industry of confectionary.. PESTEL analysis.. SWOT analysis.. Current position in the market place.. Boston Consulting Group (BCG) growth-share matrix.. Competition environment.. The various strategic development directions...»

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Creating a new marketing service

Document abstract : «With 7.2 millions of people, including 306,000 graduate student and 47% of people between 16 and 44 years old, London is the biggest city in UK. There are 3,900 pubs and 233 clubs which shows an important nightlife in London (Visit London). In...»

Synopsis abstract : «Introduction.. Concept design.. Introducing the concept.. Functions of the service.. Points of difference.. How does the service work?. Services marketing models.. Shostack's model.. Blueprinting.. Marketing implications.. Market segmentation,...»

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The services marketing management in a four star hotel: focus on Four Seasons

Document abstract : «Services' marketing, or third generation marketing, is one of the most significant preoccupations in the current business world. Indeed, services are more and more important in the developed countries' economy. It represents between 70 and 80% of...»

Synopsis abstract : «Introduction.. Role of servicescape.. Segmentation.. Targeting.. Positioning.. Servicescape.. New segment.. Segmentation.. Targeting.. Positioning.. Conclusion.. References....»

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Twingo II in Japan

Document abstract : «Renault is a famous French vehicle manufacturer, which produces cars, buses, tractors and trucks. Previously known as Société Renault Frères, the company was founded in 1898. Since 2000, the group signed an Alliance with Nissan, the Japanese...»

Synopsis abstract : «Executive summary.. Introduction.. The Japanese market.. The car industry in Japan.. The demand in Japan.. The Renault Twingo.. The launch of the Twingo in Japan.. Analysis of the market.. The...»

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The evolution of sex imagery in French advertising

Document abstract : «The term "Chic Porn" is sometimes seen differently by the customers. On one hand, it reveals something that the customer rejects and on the other hand something exciting. It is very interesting to analyze the use of sex imagery in advertising and...»

Synopsis abstract : «Abstract.. Methodology.. Introduction.. 'Chic porn': The marketing trend.. Sex imagery is essentially used by luxury brands.. Chic Porn: Raised in a socio-cultural context.. A strategy which draws attention.. A particular marketing method.. A...»

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Coursework assignment: Marketing plan

Document abstract : «The Coca-Cola Corporation is the leader throughout the world in the soft-drinks market thanks to its international famous drink, the Coca-Cola. The company developed a range around the most unavoidable product (Diet Coca-Cola, Coca-Cola Zero, Cherry...»

Synopsis abstract : «Description and analysis of company and industry.. The Coca-Cola Corporation: an international firm.. A strategic marketplace for a specific industry.. The sparkling mineral water.. Idea generation.. Concept and concept test.. A clear...»

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Marketing plan: fresh juice

Document abstract : «As a young health-oriented student I decided to launch the idea to bring health products to people instead of the other way around because these days everyone is concerned with being healthy and slim (clearly evidenced in the number of people...»

Synopsis abstract : «Description of the idea - fresh juice.. Mission Statement.. Purpose of the product.. Unique features.. Environmental analysis.. SWOT-analysis.. STEP-analysis.. STP-analysis.. Porter five forces.. Pricing profile.. Advertising and...»

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Orcanta in Russia

Document abstract : «Russia is one of the largest markets in the world. As the western culture slowly infiltrated the eastern mentality many young people began adopting western culture and appearances. In the past few years Russia has not only began to accept western...»

Synopsis abstract : «Introduction.. Risk analysis.. Political.. Legal.. Banking.. Currencies.. Competition.. History.. The product.. The brands.. Strategy to adopt.. Internal analysis.. Marketing strategy of Orcanta.. Financial objective.. Marketing objective.. Mix...»

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Coach: introduction of an American leather goods producer to the French market

Document abstract : «Let us briefly recall the features of the French leather goods market. This market is composed of 123 enterprises generating a turnover of 1703.2 billions euros. In France, approximately 14.000 employees are working for leather goods companies. The...»

Synopsis abstract : «Overview of the French leather good market.. Segmentation, targeting and positioning.. Product policy.. Definition of the range of products.. Choice of the product line.. Price positioning.. The distribution policy.. Communication...»

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The impact of demographic development in international marketing

Document abstract : «This paper seeks to show the different impacts of demographic development on International Marketing and how enterprises may deal with this phenomenon. With the worldwide population ageing, new markets and new opportunities are opening for...»

Synopsis abstract : «Abstract.. Introduction.. How is the world population ageing?. The population ageing is an opportunity for a new market.. The marketers: Not able to deal with the older consumers.. How to deal with older consumer...»

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Critics on the research paper: The market pricing of accruals quality (Jennifer Francis, Ryan LaFond, Per Olsson, Katherine Schipper)

Document abstract : «The paper "The market pricing of accruals quality" sustains that the quality of accruals is priced by the financial markets. We can judge the value of this research by wondering to what extent, from a methodological and theoretical point of view,...»

Synopsis abstract : «Introdction.. Synthesis of strengths.. Accruals quality and its impact on the information risk and the cost of capital.. Innate accruals quality vs discretionary accruals quality.. Methodological weaknesses.. The specific sample that cannot be...»

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Explain the role of conjectural variations within the context of quantity settings duopoly. Use this idea to explain the difference between Cournot and Stackelberg models of duopoly

Document abstract : «In the context of oligopoly, firms do not have to worry about strategic behaviour as do monopolies, as far as consumers are concerned. Nonetheless, as they face competition from a few other firms, strategies in terms of price-setting and...»

Synopsis abstract : «Introduction.. Conjectural variations.. The underlying idea of duopoly and more generally of oligopoly.. The Cournot model of duopoly.. Stackelberg v. Cournot.. Cournot.. Stackelberg.. Con...»

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One luxury for one country

Document abstract : «Globalization is one of the most important changes that the countries have suffered in the last years. As a consequence of this, enterprises have being looking for a way to expand their market as well as a way to make bigger their brand in order to...»

Synopsis abstract : «Introduction.. Selected countries to be compared in the project.. Luxury brands around the world.. World luxury brands in China.. World luxury brands in France.. World luxury brands in U.S.. World luxury brands in Mexico.. Variables that can change...»

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Implantation of waffles in Brazil

Document abstract : «Lotus bakeries is looking for new markets to sell its traditional waffles. Why Brazil would be an appropriate market? Brazil is the 10th most important economy in the world. The financial policies leaded by Lula, established the trust in the...»

Synopsis abstract : «Introduction.. About the Brazilian market.. SWOT analysis.. Strength.. Opportunities.. Weaknesses.. Threats.. Lotus' waffles marketing mix.. Product.. Price.. Place.. Promotion.. Bibliography...»

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Global marketing Basis

Document abstract : «A company that engages in global marketing focuses its resources on global market opportunities and threats. Successful global marketers such as Nestlé, Coca-Cola and Honda use familiar marketing mix elements - the 4 PS - to create global marketing...»

Synopsis abstract : «Introduction to global marketing.. The marketing mix, value chain, competitive advantage and focus.. Global marketing strategy.. Driving and restraining forces.. The global economic environment.. The global trade environment.. Preferential trade...»

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Sensory marketing

Document abstract : «Almost our entire understanding of the world is experienced through our senses. Our senses are our link to memory and can tap right into emotion. A bright fresh spring day has a particular smell to it. Manufacturers try to bottle this feeling of...»

Synopsis abstract : «Introduction.. Sensory marketing.. Historical overview of the brand.. The future of branding.. Sensorial Marketing ingredients.. Vision.. Sound.. Smell.. Touch.. Taste.. Sensorial marketing in fashion industry.. Branding in five-dimensional...»

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Marketing strategy of EMI group

Document abstract : «I choose to do my arts marketing report on the EMI Group operational in the music industry because it's an English company which many people are unaware of and is one of the world's leaders in the music industry. The company is an independent music...»

Synopsis abstract : «Introduction.. Analysis & Review.. Recommendations.. Bibliography.....»

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Literature is replete with moments of failed communication. Paying close attention to the causes and consequences of this failure, discuss this notion using two works of literature

Document abstract : «Henrik Ibsen in A Doll's House, first performed in 1879, created an unforgettable figure of our literary heritage, presenting to the contemporary audience of his day a shockingly modern and innovative drama in which his heroine, Nora, one of the...»

Synopsis abstract : «Introduction.. A streetcar named desire.. Nora's crisis and inner moment.. Helmer's marriage.. Blanche Dubois.. The failure of the tragic heroine.. Conclusion.. Bibliography.....»

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Consumer empowerment

Document abstract : «With the growing industry of ethics consumption and environmental friendly products, the marketing industry has radically changed its traditional system of approaching their consumers. Indeed their marketing strategies are much more customer driven...»

Synopsis abstract : «Introduction.. Concept of consumer empowerment.. More than an customer King.. The Hawthorne effect.. Factors influencing the growth of consumer empowerment.. Impact of technological development.. Global economy.. Shift in consumption.. Effects of...»

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Study of Auchan: Understanding its consumers behaviour

Document abstract : «Auchan is one of the world's leading retail groups. As shown on appendix 1, this group operates 357 hypermarkets in 11 countries across the world, and 649 supermarkets in France, Spain, Italy, Poland, Russia and Morocco. In France, Auchan has two...»

Synopsis abstract : «Introduction.. Auchan and its environment.. Auchan and its strategy.. What are the main weaknesses of Auchan and their consequences?. Purchases with habitual decision making.. Stock-outs.. Retail atmospherics.. What does Auchan do to know and...»

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Market Research: The launch of a hybrid diesel engine by PSA group

Document abstract : «In 2004, Toyota launched a hybrid car: Prius. The principle of this car is the addition of an electric motor to the traditional petrol engine. The objective is to request the electric motor with starting and low speed and to request the petrol...»

Synopsis abstract : «Context.. Research design.. Method advantages.. Disadvantages.. Data collection.. Structure level.. Disguised/undisguised.. Administration of the survey.. Sampling issues.. Target population.. Sampling frame.. Sample size.. Sampling...»

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Critically review the opportunities and challenges that the Internet had brought to a particular industrial sector

Document abstract : «In 2006, the total e-commerce spending by customers and businesses would reach and even surpass five trillion Dollars according to e-marketer (2004). This astonishing number confirms that e-commerce and e-business must be taken into consideration...»

Synopsis abstract : «Introduction.. The airlines and transport industries.. Confusing e-commerce with e-business. . Splitting e-commerce into different categories.. Electronic markets.. Electronic data interchange.. Internet commerce.. The opportunities linked with the...»

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Is the French concept of quality as the same at Japanese concept of quality? If it is not, how would you relate it to the differences between the Japanese and French cultures? If it is, why is quality a culturally universal concept?

Document abstract : «In this rapport, we will see if the French concept of quality is the same than the Japanese one. We will explain why they are or they are not the same. In the first part, we will define the concept of quality, in the second, we will analyse what is...»

Synopsis abstract : «Introduction.. The concept of quality.. France.. Japan.. Comparison.. Conclusion.. Bibliography.....»

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Are the four P's of international marketing of equal importance to all firms? What factors might cause some to be more or less important than others?

Document abstract : «The term "Marketing Mix" became popular when Neil H. Borden published his article "The concept of the Marketing Mix", in 1964. Today, this expression is one of the most employed in international marketing. The Marketing Mix is also called "The Four...»

Synopsis abstract : «Introduction. The Four P's.. Factors which cause differences.. The market.. The segmentation.. The targeting.. The product.. The product life cycle.. Conclusion.. Bibliography.....»

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Internet & direct marketing

Document abstract : «The direct and database marketing can be differentiated from classic marketing as it is an individual approach of the customer. As the consumer behaviours are in constant evolution, direct and database marketing help companies integrate rapidly...»

Synopsis abstract : «Executive summary.. Principles of direct and database marketing: The new way of doing marketing.. Principles of direct marketing.. The database marketing.. Focusing on Internet marketing.. Benefits of direct marketing.. Limits of direct...»

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Ready meals vs. Pot Noodle

Document abstract : «The aim of this report is to understand and analyze the consumer behaviour towards two products of two major brands which operate in a same sector. First of all, we chose the food industry in the specific market of "ready meals"; we immediately...»

Synopsis abstract : «Outlines.. Objectives.. Research development.. Research methodology.. Secondary research.. Primary research.. The market: Industry overlook and future trends on the market.. Qualitative and quantitative data.. Quantitative data: Survey.. Qualitative...»

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Lucozade Sport vs. Highland Spring

Document abstract : «Water in general is considered as a low risk, low involvement product. Despite the fact of being an 'ever-since existing' product and fulfilling the primary need of survival, people's awareness of the importance of drinking water is a rather recent...»

Synopsis abstract : «The projected images created by advertisements and brands.. Lucozade Sport as UK's favourite sports drink.. Projected advertisement and the creation of an image of natural pureness.. Techniques employed by the marketers.. Highland Spring's use of...»

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De Soto, H. (2000) "The mystery of capital - Why capitalism triumphs in the West and fails everywhere else"

Document abstract : «In 2004, at the meeting of the World Economic Forum, Bill Clinton publicly declared that Hernando De Soto - founder and president of the Institute of Liberty and Democracy (ILD) in Lima and consultant to numerous heads of state - was "probably the...»

Synopsis abstract : «Introduction.. De Soto documenting the capacity of the poor for accumulating assets. . A grand calculation by his research team.. Dead capital.. De Soto's dismissal of the argument on culture.. Conclusion.. Bibli...»

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Was the NATO bombardment of Serbia legitimate?

Document abstract : «After the disintegration of the Socialist Federal Republic of Yugoslavia, Kosovar Albanians became targets of the Serb policy of "ethnic cleansing". UN requested both parties to the conflict to stop hostilities and to return to negotiations....»

Synopsis abstract : «Introducion.. The idea of standardized criteria to legitimate the use of force.. Criteria in the case of Kosovo.. Conclusion.....»

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