Soviet Literature: A clearly defined and a Poor quality Literature? Literary policies and their consequences on Soviet Literature, and perceptions of this one

Business & market   |   Marketing   |   Term papers   |   01/09/2009   |   .doc   |   15 pages
Document abstract : «The Soviet Communist ideology which has ruled everything in the Soviet Union for decades was based on Marx's ideas, concepts as Dialectical Materialism. In this theory the world was in perpetual process of change, this through a dialectical movement...»

Synopsis abstract : «Introduction.. The Soviet Communist ideology.. Literature as any other art.. Lenin's heritage and literary movements confrontation.. Lenin's legacies and his 1905 article 'On party organization and Party Literature'.. Questions that areose after the...»

The Beer market in the People's Republic of China

Business & market   |   Marketing   |   Term papers   |   01/09/2009   |   .doc   |   10 pages
Document abstract : «One fateful day in ancient Egypt (or perhaps China), a grain storage pit accidentally filled with warm water and fermentation occurred. A brave soul tasted this nasty concoction, felt the world's first beer buzz, and the rest is history. While the...»

Synopsis abstract : «General situation of China beer production.. History.. Output.. Beer raw material supply.. Product.. Variety of beer in China.. Beer quality.. Package.. Market.. Market size.. Market potential.. Market characteristics.. Competitive position of top...»

Increased market awareness to promote a new business plan - Steelroads Inc

Business & market   |   Marketing   |   Presentation   |   11/21/2008   |   .doc   |   8 pages
Document abstract : «The overall marketing plan of Steelroads is to create market awareness and show that we are the "one stop shop" for various freight-shipping needs. We intend to do this by direct marketing, promotional events, telemarketing and word of mouth...»

Synopsis abstract : «Marketing plan and objectives.. Competitive analysis.. Environmental influences.. Market segment.. Target market.. Market position.. Customer behavior analysis.. Communication process.. Marketing communications strategy.. Integrate and implement...»

Advertising atmosphere

Business & market   |   Marketing   |   Presentation   |   11/04/2008   |   .doc   |   8 pages
Document abstract : «According to Webster's Online Dictionary, advertising can be defined as "the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television,...»

Synopsis abstract : «Introduction.. The different types of advertising.. Subliminal message.. The Hidden Persuaders by Vince Packard.. The practice of product placement.. The history of product integration.. The concept of guerrilla marketing.. Jay Conrad Levinson -...»

A discussion of agenda-setting theory & practical application of AST to Public Relations

Business & market   |   Marketing   |   Presentation   |   11/04/2008   |   .doc   |   9 pages
Document abstract : «The agenda-setting theory (AST) alludes to the ability of the mass media to transfer the salience of items on their news agendas to the public agenda. AST is a dynamic and complicated phenomenon that was first hypothesized and measured by Maxwell...»

Synopsis abstract : «Introduction.. The agenda-setting theory (AST).. The media influencing the public's awareness of events.. Richard K. Fox - editor of the National Police Gazette.. The publication of 'Public Opinion.'. Motion pictures and unacceptable behavior.. The...»

Baby Boomers: A review of their automobile buying habits and the cars

Business & market   |   Marketing   |   Presentation   |   09/30/2008   |   .doc   |   6 pages
Document abstract : «There are many markets that one could choose to target in the world today. America alone has the most diverse population, whether they are segmented by age, race, or generation. One of the most popular market segments happens to be the baby boom...»

Synopsis abstract : «Introduction.. Review of the literature.. About Baby Boomers.. Why some Boomers are reluctant to purchase new cars.. The reasons Baby Boomers purchase automobiles.. The types of cars Baby Boomers purchase.. Boomers feeling 30 years younger.. The...»

Development of pre-dried and blended lime mortars for the ready-mix market

Business & market   |   Marketing   |   Presentation   |   09/10/2008   |   .doc   |   7 pages
Document abstract : «The following document will overview the development of pre-dried and blended lime mortars for the Ready-mix Market, including a overview of some of the technological developments in the market of pre-dried and blended lime mortar mix, or Ready Mix....»

Synopsis abstract : «Introduction.. Technological development of pre dried and blended lime mortar mix.. Literature review.. The drying of sand for use in mortars.. The benefits of dehydrating NHL, PC and GGBS.. The different types of Natural Hydraulic Limes...»

The role of marketing and advertising of the London's West Ends

Business & market   |   Marketing   |   Presentation   |   08/20/2008   |   .doc   |   5 pages
Document abstract : «Recent hit shows from the Sound of Music to Joseph have driven the reversal in fortune of West End theatres, which had suffered a trend in declining ticket revenue and profits in the last decade. In January 2008, the Society of London Theatre...»

Synopsis abstract : «Explanatory note.. The use of television shows as a central marketing tool for attracting theatre audiences.. Spacey's emphasis on the dichotomy between high profile musicals and advertising.. Comments of Andrew Lloyd Webber.. The selective backing...»

To what extent does e-commerce favour market facilitation over consumer objectives?

Business & market   |   Marketing   |   Presentation   |   08/13/2008   |   .doc   |   8 pages
Document abstract : «Traditional business models cite "location, location, location" as the critical factor for commercial success, however the hallmark of e-commerce is that issues of location in the physical sense are not relevant . As such, the concept of "location"...»

Synopsis abstract : «Introduction.. Challenges of E-Commerce.. International initiatives.. EU initiatives.. Conclusion.....»

Advertising and branding in society

Business & market   |   Marketing   |   Presentation   |   07/23/2008   |   .doc   |   6 pages
Document abstract : «While there is debate about the effectiveness of advertising in society, few can escape the reach of advertising in everyday life. In one day at Dominican University, we witness the effects of brand names and advertising in many forms. Upon...»

Synopsis abstract : «Definition of advertising.. History of advertising.. Components of advertising. . Information component. . Entertainment factor.. Persuasion.. Presenting and advertisement.. Advertising and the American public.. Brand image.. C...»

Itunes Differentiators : Pricing and Product Quality at Work

Business & market   |   Marketing   |   Presentation   |   06/02/2008   |   .doc   |   3 pages
Document abstract : «The iTunes Music Store is an epitome of the success of effective pricing strategy. It has been launched by Apple in 2003 and since then has been a phenomenon in terms of the sales of digital music. Originally, the store has been opened for Macs...»

Synopsis abstract : «iTunes has utilized several strategies for marketing its music merchandise. . How does the supply and demand relationship work in Apples' iTune model?. What is Apple's pricing strategy with iTunes? How can it fine-tune its base price of 99 cents per...»

Toward a Popular Trade Regime

Business & market   |   Marketing   |   Research papers   |   06/02/2008   |   .doc   |   4 pages
Document abstract : «This paper aims to articulate a set of reforms that may bring the benefits of free trade to a wider populace, thereby increasing domestic support for and ethical merit of the free trade regime. Counter to the opinion above, I argue that the current...»

Synopsis abstract : «Introduction. Tensions of market expansion. Deflecting and diffusing responsibility. Current strategies. Compensation and involvement. Conclusion. Works cited....»

Organic and fair trade coffee in Chiapas

Business & market   |   Marketing   |   Presentation   |   06/02/2008   |   .doc   |   8 pages
Document abstract : «Though I have never been a coffee-drinker, the ideological and symbolic weight of coffee has not escaped me. With caffeine for the office worker and flavor for the distinguished upper-class palate, coffee's appeal stretches across many socioeconomic...»

Synopsis abstract : «Introduction. The power and marketing of quality . The danger and promise of growth. Ruiz's interview. The production and politics of knowledge. Labor and social capital. Conclusion. Works cited....»

Communication Theory: Broken Down

Business & market   |   Marketing   |   Presentation   |   10/08/2007   |   .doc   |   4 pages
Document abstract : «Truth is the underlying layer to all human actions. Truth is the deciding factor of integrity (honesty) and it is what we yearn for and seek after like nothing else. Theory, on the other hand, is the outer layer of truth, sort of like the very...»

Synopsis abstract : «The definitions of theory. Purposes of theory. Classical types of theory. Human nature. Four research strategies for understanding theory. Traditional theories within communications. Social psychological. Cybernetic. Rhetorical. Semiotic. Socio...»

Field Project: Au Bon Pain

Business & market   |   Marketing   |   Market study   |   09/12/2007   |   .doc   |   3 pages
Document abstract : «Au Bon Pain was established and opened its first café in 1978, in Boston's Faneuil Hall Marketplace. The goal of this first café was to offer fresh baked bread and cater to commuters, tourists, shoppers, students, and residents located throughout...»

Synopsis abstract : «Introduction. The first step in the procedure. The store's set up . Process flow: Massachusetts Avenue. Store layout: Massachusetts Avenue . Process. Dimensions of quality. Cost of quality. Problem. Recommendation....»

Is it ethical to market to children?

Business & market   |   Marketing   |   School essay   |   05/18/2007   |   .doc   |   2 pages
Document abstract : «For-profit corporations increasingly tend to infiltrate (overtly and subliminally) our lives. One example of their interference is marketing strategies aimed at children. Adult consumers are like roaches: they tend to become "immune" to classical...»

Synopsis abstract : «Introduction. The lack of a consolidated character. The parents' intervention and responsibility. Teaching children to punish parents. Conclusion....»

Radio frequency identification implementation in the supermarket industry

Business & market   |   Marketing   |   Presentation   |   02/22/2007   |   .pdf   |   6 pages
Document abstract : «This paper discusses the implementation of Radio Frequency Identification (RFID) in the supermarket industry. RFID is based on the transmission of radio frequency waves by RFID tags to RFID readers. The RFID tags are attached to products or...»

Synopsis abstract : «Introduction. The impact of RFID on the value chain. The primary activities. The support activities. The impact of RFID on the supermarket industry. The costs of RFID implementation. Conclusion. References....»

How to use rumours as a marketing tool?

Business & market   |   Marketing   |   Theses   |   01/12/2007   |   .pdf   |   68 pages
Document abstract : «Today, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of...»

Synopsis abstract : «Introduction. Rumours as a new marketing tool. Using a rumor as a marketing tool?. Transmission and belief of positive rumours. Internet: a fantastic media to convey rumours. New types of marketing campaigns. A content analysis of positive rumours...»

Gfk Group. Market research

Business & market   |   Marketing   |   Case study   |   12/13/2006   |   .doc   |   14 pages
Document abstract : «The GfK Group is the 4th market research organization worldwide. Its activities cover five business divisions Custom Research, Retail and Technology, Consumer Tracking, Media and HealthCare. The Group has approximately 130 companies located in more...»

Synopsis abstract : «Introduction of the company. Risk management within the company and the international department. External risks for the group . Public image and the risk of deterioration . Stakeholder relationships . Customers . Shareholders. Media . Commercial...»

Marketing case: Palm

Business & market   |   Marketing   |   Case study   |   11/30/2006   |   .doc   |   7 pages
Document abstract : «To develop the PalmPilot, Palm Computing used the following steps: •New product Strategy development •Idea generation •Development •Market testing •Commercialisation The PalmPilot target market includes technology opinion leaders; they...»

Synopsis abstract : «Steps of the new product process. Target market. Changes required by consumers. Points of difference between palm and substitute products. Reasons for success or failure. Market research. Competition. Market shares. Competitive market...»

Green marketing issues about Total

Business & market   |   Marketing   |   Case study   |   11/27/2006   |   .doc   |   16 pages
Document abstract : «Total is a leading multinational energy company with 111, 401 employees and operations in more than 130 countries. Together with its subsidiaries and affiliates, Total is the fourth largest publicly-traded oil and gas integrated company in the...»

Synopsis abstract : «Introduction of the company. History. Facts about total. Strategy . General analysis about total. Respect of the regulations and norm. Porter Five Forces. Value chain analysis . Eco performance matrix. Products analysis . Leveraging oil and gas...»

Pharmaceutics: Market analysis

Business & market   |   Marketing   |   Market study   |   08/30/2006   |   .doc   |   7 pages
Document abstract : «We can imagine 2 points of view for the pharmaceutics market: - On the one hand, we can consider that the aspect of the bottle is not very important for the customer because it is not for pleasure that he buys it. Also the producer of the meds...»

Synopsis abstract : «Packaging overall market analysis. Market structure. Technical features. Buyer behaviour. Presentation of the company RPC packaging gent. The pharmaceutics segment. Qualitative analysis. The meds consumers' point of view. The constraints of...»

Social Marketing & Self-Regulation: The Perfect Match for a Good Working World (?) The Contribution of Social Marketing to Self-Regulation Strength

Business & market   |   Marketing   |   Presentation   |   07/27/2006   |   .doc   |   29 pages
Document abstract : «Self-regulation and the ability to make people self-regulate themselves in a better way has been the subject of many studies since the last few decades (Kotler, Roberto, Lee, 2002; Andreasen, 1995). The ability to...»

Synopsis abstract : «Individual Self-Regulation Strength and Influencing Factors . Self-Regulation. Self-Regulation Strength. Factors Influencing Self-Regulation Strength. Social Marketing. What is Social Marketing?. The Effectiveness of Social Marketing. The...»

Paris 2012

Business & market   |   Marketing   |   Case study   |   07/12/2006   |   .doc   |   10 pages
Document abstract : «Marketing is often referred as the set of techniques by which a company makes consumers buy its products. However, marketing can also be seen as a wider activity, that includes selling ideas and services, that do not only fulfill indivudual needs...»

Synopsis abstract : «Introduction. Paris: A city to hold the Games . The concept for the Games . Sustainability and legacy. Internal and external analysis. Paris 2012: A concept to promote. The rallying of all kinds of supporters. Launching a promotion campain to gain...»

Advertising influence on impulsive buying

Business & market   |   Marketing   |   Presentation   |   07/11/2006   |   .doc   |   22 pages
Document abstract : «In this chapter you will find a summarizing overview of this study. It explains fairly about the two discussed main topics: impulse buying and advertising. It gives an introduction of what impulse buying is and if it is...»

Synopsis abstract : «Chapter 1: Introduction . Background . Managerial relevance . Academic relevance . Problem statement. Research questions . Thesis structure . Chapter 2: Impulsive buying behaviour . Descriptions of impulse buying . Conceptual background . Factors...»

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